Small-town market profile · Oklahoma
Muskogee, OK area market data
Population, household spending and competition for 56 business types in the Muskogee area, each scored against other small-town markets.
- Population, 2025
- 66,708
- +0.7% since 2020
- Households
- 25,739
- Median household income
- $53,619
- +24.5% vs. 2015–2019, before inflation
- Median home value
- $153,200
- Jobs located here
- 27,927
- Highest market score
- 67
- Landscaping and lawn care, #82 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Muskogee area by name and distance, and the households and spending within reach. Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,708 people live in the Muskogee area, in 25,739 households. Population estimates put the population change in the Muskogee area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The median household income in the Muskogee area is $53,619 a year, 34% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Muskogee area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in the Muskogee area are for landscaping and lawn care companies (67); lawn care, cleaning and pest control companies (61); and real estate businesses (51). The Muskogee area ranks #82 of 399 scored small-town markets for landscaping and lawn care companies.
The Muskogee area is made up of one county, Muskogee County. For its number of households, the Muskogee area has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
All 56 business types in the Muskogee area
Highest Groundwork market score first. Each score compares the Muskogee area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 67 | #82 of 399 | 11 | 4.3 | $2.9M | 99 | 10 |
| Lawn, cleaning and pest control | 61 | #129 of 481 | 19 | 7.4 | $1.7M | 100 | 20 |
| Real estate | 51 | #254 of 536 | 50 | 19.4 | Index only | 155 | 17 |
| Insurance agencies | 51 | #258 of 537 | 46 | 17.9 | $1.3M | 107 | 27 |
| Coffee shops and cafes | 49 | #275 of 529 | 24 | 9.3 | $3.3M | 89 | 6 |
| HVAC and plumbing | 48 | #259 of 476 | 17 | 6.6 | $3.6M | 76 | 14 |
| Real estate agents and brokers | 48 | #290 of 533 | 43 | 16.7 | Index only | 144 | 10 |
| Gyms, studios and classes | 48 | #306 of 535 | 19 | 7.4 | $678K | 102 | 8 |
| Pet businesses | 48 | #310 of 527 | 34 | 13.2 | $541K | 62 | 5 |
| Home repair trades | 47 | #300 of 526 | 28 | 10.9 | $2.2M | 91 | 36 |
| Pest control | 46 | #49 of 85 | 5 | 1.9 | $6.4M | 63 | 5 |
| Pet stores | 46 | #119 of 220 | 6 | 2.3 | $3.1M | 68 | Under 3 |
| Roofing and gutters | 45 | #176 of 288 | 9 | 3.5 | $6.9M | 81 | 4 |
| Laundromats | 44 | #89 of 150 | 5 | 1.9 | $8.1M | 65 | Under 3 |
| Car washes and detailing | 44 | #268 of 441 | 10 | 3.9 | $2.2M | 86 | 5 |
| Veterinarians | 42 | #255 of 398 | 13 | 5.1 | $1.4M | 52 | 5 |
| Grocery stores | 42 | #335 of 506 | 18 | 7.0 | $7.7M | 82 | 11 |
| Convenience stores | 42 | #365 of 529 | 34 | 13.2 | $4.1M | 51 | 5 |
| Pet grooming and boarding | 40 | #264 of 387 | 11 | 4.3 | $1.7M | 66 | Under 3 |
| Grocery and convenience stores | 40 | #379 of 538 | 60 | 23.3 | $2.3M | 68 | 16 |
| Gas stations | 40 | #379 of 536 | 50 | 19.4 | $1.4M | 61 | 36 |
| Bakeries and dessert shops | 38 | #383 of 507 | 31 | 12.0 | $2.5M | 61 | 6 |
| Funeral homes | 37 | #266 of 365 | 12 | 4.7 | $283K | 42 | 5 |
| Sit-down restaurants | 37 | #404 of 538 | 131 | 50.9 | $601K | 91 | 44 |
| Hair salons | 37 | #421 of 538 | 64 | 24.9 | $298K | 69 | 6 |
| Nail salons | 36 | #289 of 387 | 11 | 4.3 | $1.7M | 104 | 5 |
| Clothing and shoe stores | 36 | #394 of 536 | 41 | 15.9 | $987K | 78 | 15 |
| Clothing, shoes and laundry | 36 | #403 of 536 | 56 | 21.8 | $722K | 82 | 15 |
| Auto repair shops | 35 | #422 of 538 | 69 | 26.8 | $314K | 71 | 26 |
| Barbershops | 34 | #287 of 377 | 11 | 4.3 | $1.7M | 92 | Under 3 |
| Auto repair and car care | 34 | #421 of 538 | 102 | 39.6 | $213K | 79 | 44 |
| Collision repair and body shops | 32 | #315 of 387 | 9 | 3.5 | $2.4M | 78 | 11 |
| Chiropractors | 32 | #362 of 426 | 13 | 5.1 | $1.8M | 77 | 9 |
| Gyms | 31 | #433 of 506 | 14 | 5.4 | $919K | 71 | 8 |
| Restaurants and cafes | 30 | #459 of 538 | 273 | 106.1 | $288K | 78 | 109 |
| Salons, barbers and spas | 29 | #493 of 538 | 117 | 45.5 | $163K | 77 | 14 |
| Tire shops | 28 | #363 of 431 | 13 | 5.1 | $1.7M | 67 | 9 |
| Physical therapy | 26 | #354 of 400 | 13 | 5.1 | $1.8M | 77 | 12 |
| Pizza | 23 | #497 of 520 | 28 | 10.9 | $2.8M | 55 | 57 |
| Dentists and orthodontists | 23 | #500 of 526 | 33 | 12.8 | $726K | 74 | 19 |
| Child care and preschools | 22 | #420 of 454 | 20 | 7.8 | $408K | 41 | 18 |
| Primary care and pediatrics | 20 | #427 of 458 | 27 | 10.5 | $888K | 50 | 40 |
| Spas and skin care | 20 | #486 of 504 | 29 | 11.3 | $658K | 75 | Under 3 |
| Fast food and sandwich shops | 20 | #501 of 537 | 46 | 17.9 | $1.7M | 56 | 57 |
| Doctors, dentists and clinics | 16 | #526 of 538 | 232 | 90.1 | $103K | 68 | 94 |
| Optometrists and eye care | 14 | #388 of 400 | 16 | 6.2 | $1.5M | 48 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.6 | $3.2M | 160 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.6 | $5.4M | 39 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $13.5M | 86 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $10.7M | 167 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 288 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.2 | Index only | 202 | 5 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $30.8M | Too few | 18 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $12.9M | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Muskogee area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.7M | $843 | 88 |
| Gasoline and other fuels | $72.3M | $2,810 | 108 |
| Food away from home | $78.8M | $3,060 | 75 |
| Groceries | $137.9M | $5,357 | 85 |
| Personal care products and services | $19.1M | $741 | 74 |
| Child care and other personal services | $8.2M | $317 | 55 |
| Memberships, classes and admissions | $12.9M | $500 | 51 |
| Medical and dental services | $24M | $931 | 72 |
| Pets | $18.4M | $715 | 79 |
| Clothing, shoes and related services | $40.5M | $1,572 | 76 |
| Vehicle insurance | $62M | $2,407 | 123 |
| Home repairs, maintenance and insurance | $61.7M | $2,396 | 79 |
| Lawn care, cleaning and other household services | $32M | $1,242 | 88 |
| Rent and homeowner costs | $336.8M | $13,085 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Muskogee area
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskogee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Muskogee area 1
- Muskogee County, OK66,444 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Muskogee, OK area growing?
Population estimates put the Muskogee area at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. Against the 2015–2019 survey, median household income rose 24.5%, before inflation.
How much do households in the Muskogee, OK area spend?
Households in the Muskogee area spend about $336.8M a year on rent and homeowner costs, $137.9M on groceries and $78.8M on food away from home. Relative to the U.S., household spending in the Muskogee area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in the Muskogee, OK area?
Of the business types scored in the Muskogee area, landscaping and lawn care companies (67); lawn care, cleaning and pest control companies (61); and real estate businesses (51) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #82 of 399 scored small-town markets.
How does the Muskogee, OK area compare with the U.S.?
Median household income in the Muskogee area is $53,619, 34% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Muskogee area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskogee area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Muskogee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.