Market rankings · Missouri
Hair salons in Missouri
Markets across Missouri ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 5,256
- 929 chain locations (18%)
- Official establishments
- 1,236
- +1.0% since 2019
- Household spending a year
- $2.4B
- On personal care products and services
- Listings per 10k households
- 21.0
- 10% below the U.S.
- Spending per listing
- $463K
- 8% above the U.S.
- Rank among states
- #19 of 51
- Market score 53 · Upper middle
A site report maps the hair salons on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5,256 hair salons in Missouri. Of those, 929 are chain locations, or 18%, against 14% across the U.S. Per 10,000 households, that is 21.0, 10% below the U.S. rate of 23.4.
Household spending on personal care products and services in Missouri comes to about $2.4B a year: $970 per household, 3% below the U.S. average. That works out to $463K per salon, 8% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 1,236 businesses with payroll in Missouri classed as beauty salons, up 1.0% from 2019. That is one for every 2,029 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 50 SBA-backed loans worth $9.7M have gone to businesses classed as beauty salons in Missouri.
Among the 50 states and DC, Missouri ranks #19 for hair salons, with a Groundwork market score of 53 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Kansas City metro area scores highest (68). Of the 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (76).
Every market in Missouri for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 68 | 1,905 | 21.3 | $496K | +3.4% | #43 of 387 |
| 2Jefferson City, MO | 65 | 121 | 20.7 | $468K | +2.2% | #58 of 387 |
| 3St. Louis, MO-IL | 60 | 2,407 | 20.7 | $502K | −0.2% | #100 of 387 |
| 4Joplin, MO-KS | 57 | 165 | 20.8 | $426K | +3.9% | #126 of 387 |
| 5Columbia, MO | 51 | 183 | 21.2 | $462K | +3.9% | #166 of 387 |
| 6Springfield, MO | 51 | 457 | 23.0 | $400K | +5.1% | #174 of 387 |
| 7Cape Girardeau, MO-IL | 46 | 84 | 21.9 | $419K | +1.7% | #227 of 387 |
| 8St. Joseph, MO-KS | 45 | 95 | 20.3 | $448K | −2.0% | #231 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 37 | 17.5 | $525K | +4.9% | #25 of 538 |
| 2Farmington, MO | 69 | 47 | 18.9 | $455K | +2.1% | #66 of 538 |
| 3Mexico, MO | 64 | 10 | 10.8 | $789K | −1.0% | #101 of 538 |
| 4Hannibal, MO | 64 | 28 | 18.3 | $482K | +0.4% | #111 of 538 |
| 5Sikeston, MO | 60 | 34 | 17.2 | $504K | −0.3% | #150 of 538 |
| Quincy, IL-MO | 57 | 57 | 18.3 | $497K | −2.0% | #184 of 538 |
| 6Fort Leonard Wood, MO | 54 | 43 | 25.5 | $351K | +0.8% | #235 of 538 |
| 7Rolla, MO | 52 | 40 | 23.1 | $377K | +1.6% | #258 of 538 |
| 8Marshall, MO | 49 | 16 | 19.9 | $432K | −0.3% | #283 of 538 |
| 9Lebanon, MO | 49 | 33 | 22.7 | $363K | +2.5% | #287 of 538 |
| 10West Plains, MO | 49 | 39 | 24.4 | $330K | +2.5% | #288 of 538 |
| 11Maryville, MO | 45 | 15 | 17.7 | $486K | −4.0% | #322 of 538 |
| 12Kirksville, MO | 44 | 21 | 20.1 | $433K | +1.9% | #332 of 538 |
| 13Branson, MO | 39 | 56 | 24.6 | $352K | +1.7% | #393 of 538 |
| 14Poplar Bluff, MO | 39 | 40 | 24.1 | $333K | −0.4% | #397 of 538 |
| 15Moberly, MO | 34 | 19 | 20.5 | $410K | +0.2% | #445 of 538 |
| 16Sedalia, MO | 29 | 50 | 29.4 | $296K | +2.9% | #481 of 538 |
| 17Kennett, MO | 28 | 22 | 19.5 | $406K | −4.8% | #483 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 11Webster County, MO | 73 | 28 | 20.1 | $465K | +10.4% | #219 of 2,339 |
| 12Clay County, MO | 71 | 196 | 19.2 | $553K | +4.3% | #264 of 2,339 |
| 13Johnson County, MO | 70 | 37 | 17.5 | $525K | +4.9% | #295 of 2,339 |
| 14Washington County, MO | 68 | 8 | 9.0 | $933K | +1.6% | #339 of 2,339 |
| 15Ray County, MO | 68 | 13 | 14.3 | $669K | +1.1% | #346 of 2,339 |
| 16Dallas County, MO | 68 | 9 | 13.3 | $615K | +5.2% | #356 of 2,339 |
| 17Ste. Genevieve County, MO | 67 | 12 | 16.8 | $567K | +1.1% | #392 of 2,339 |
| 18Lafayette County, MO | 67 | 24 | 19.1 | $524K | +1.4% | #395 of 2,339 |
| 19Montgomery County, MO | 66 | 7 | 15.1 | $585K | +2.6% | #416 of 2,339 |
| 20Lawrence County, MO | 66 | 24 | 16.4 | $531K | +3.7% | #425 of 2,339 |
| 21Audrain County, MO | 65 | 10 | 10.8 | $789K | −1.0% | #436 of 2,339 |
| 22Barton County, MO | 63 | 5 | 11.2 | $720K | +1.5% | #519 of 2,339 |
| 23Stone County, MO | 63 | 28 | 20.7 | $432K | +4.1% | #560 of 2,339 |
| 24Crawford County, MO | 62 | 11 | 11.5 | $748K | −0.4% | #567 of 2,339 |
| 25Scott County, MO | 62 | 24 | 15.7 | $566K | −0.1% | #581 of 2,339 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Douglas County, MO | 62 | 7 | 15.0 | $532K | +6.4% | #588 of 2,339 |
| 27St. Francois County, MO | 62 | 47 | 18.9 | $455K | +2.1% | #608 of 2,339 |
| 28Bollinger County, MO | 61 | 5 | 12.7 | $664K | +0.9% | #621 of 2,339 |
| 29Texas County, MO | 61 | 14 | 14.7 | $530K | +6.9% | #635 of 2,339 |
| 30Franklin County, MO | 61 | 92 | 21.4 | $454K | +3.1% | #649 of 2,339 |
| 31Macon County, MO | 59 | 7 | 11.5 | $739K | −0.1% | #709 of 2,339 |
| 32Benton County, MO | 57 | 14 | 16.3 | $493K | +5.7% | #820 of 2,339 |
| 33Clinton County, MO | 57 | 17 | 20.4 | $465K | +2.1% | #831 of 2,339 |
| 34Boone County, MO | 54 | 157 | 20.5 | $482K | +4.2% | #962 of 2,339 |
| 35Bates County, MO | 53 | 12 | 19.5 | $449K | +2.9% | #1,016 of 2,339 |
| 36DeKalb County, MO | 52 | 6 | 16.1 | $572K | −15.6% | #1,047 of 2,339 |
| 37Jackson County, MO | 50 | 734 | 23.9 | $399K | +2.1% | #1,197 of 2,339 |
| 38Cole County, MO | 50 | 79 | 25.4 | $390K | +1.7% | #1,199 of 2,339 |
| 39Pulaski County, MO | 50 | 43 | 25.5 | $351K | +0.8% | #1,206 of 2,339 |
| 40Pemiscot County, MO | 49 | 6 | 9.5 | $809K | −7.2% | #1,212 of 2,339 |
| 41McDonald County, MO | 49 | 16 | 18.7 | $445K | +3.1% | #1,237 of 2,339 |
| 42Phelps County, MO | 48 | 40 | 23.1 | $377K | +1.6% | #1,298 of 2,339 |
| 43Saline County, MO | 47 | 16 | 19.9 | $432K | −0.3% | #1,326 of 2,339 |
| 44Morgan County, MO | 47 | 19 | 21.8 | $389K | +6.8% | #1,337 of 2,339 |
| 45Laclede County, MO | 47 | 33 | 22.7 | $363K | +2.5% | #1,342 of 2,339 |
| 46Polk County, MO | 47 | 32 | 26.5 | $333K | +6.3% | #1,345 of 2,339 |
| 47Cape Girardeau County, MO | 46 | 76 | 23.4 | $399K | +2.7% | #1,382 of 2,339 |
| 48Howell County, MO | 46 | 39 | 24.4 | $330K | +2.5% | #1,400 of 2,339 |
| 49Stoddard County, MO | 45 | 20 | 17.3 | $493K | −1.3% | #1,418 of 2,339 |
| 50St. Louis County, MO | 45 | 975 | 23.6 | $459K | −1.2% | #1,423 of 2,339 |
| 51Livingston County, MO | 45 | 12 | 21.4 | $422K | +1.1% | #1,429 of 2,339 |
| 52Jasper County, MO | 45 | 124 | 25.1 | $349K | +3.7% | #1,451 of 2,339 |
| 53Nodaway County, MO | 44 | 15 | 17.7 | $486K | −4.0% | #1,464 of 2,339 |
| 54Marion County, MO | 44 | 26 | 23.0 | $380K | +0.2% | #1,486 of 2,339 |
| 55Barry County, MO | 44 | 41 | 30.7 | $288K | +4.8% | #1,501 of 2,339 |
| 56St. Louis city, MO | 43 | 286 | 19.7 | $447K | −7.4% | #1,512 of 2,339 |
| 57Perry County, MO | 43 | 17 | 22.6 | $407K | +0.6% | #1,518 of 2,339 |
| 58Miller County, MO | 43 | 26 | 26.4 | $325K | +4.2% | #1,536 of 2,339 |
| 59Cedar County, MO | 41 | 12 | 20.8 | $388K | +4.8% | #1,596 of 2,339 |
| 60Greene County, MO | 41 | 320 | 24.4 | $368K | +3.3% | #1,604 of 2,339 |
| 61Moniteau County, MO | 40 | 13 | 22.7 | $393K | +1.4% | #1,646 of 2,339 |
| 62New Madrid County, MO | 39 | 11 | 16.4 | $505K | −7.6% | #1,671 of 2,339 |
| 63Butler County, MO | 39 | 40 | 24.1 | $333K | −0.4% | #1,703 of 2,339 |
| 64Camden County, MO | 39 | 60 | 33.5 | $283K | +2.9% | #1,710 of 2,339 |
| 65Taney County, MO | 38 | 56 | 24.6 | $352K | +1.7% | #1,742 of 2,339 |
| 66Cooper County, MO | 38 | 22 | 35.2 | $258K | +3.0% | #1,757 of 2,339 |
| 67Adair County, MO | 37 | 19 | 20.8 | $421K | +1.6% | #1,775 of 2,339 |
| 68Pike County, MO | 37 | 16 | 24.9 | $347K | +3.1% | #1,796 of 2,339 |
| 69Vernon County, MO | 37 | 19 | 24.5 | $330K | +1.5% | #1,800 of 2,339 |
| 70Madison County, MO | 36 | 11 | 23.5 | $368K | +1.9% | #1,839 of 2,339 |
| 71Dent County, MO | 35 | 12 | 21.4 | $389K | +1.3% | #1,869 of 2,339 |
| 72Gasconade County, MO | 35 | 16 | 26.4 | $339K | +0.1% | #1,879 of 2,339 |
| 73Wright County, MO | 35 | 18 | 25.0 | $317K | +8.0% | #1,883 of 2,339 |
| 74Henry County, MO | 34 | 21 | 22.8 | $372K | +3.2% | #1,909 of 2,339 |
| 75Buchanan County, MO | 33 | 79 | 23.6 | $375K | −1.1% | #1,939 of 2,339 |
| 76Linn County, MO | 33 | 12 | 25.0 | $364K | −0.3% | #1,941 of 2,339 |
| 77Ripley County, MO | 31 | 7 | 17.5 | $420K | +0.4% | #1,988 of 2,339 |
| 78Randolph County, MO | 31 | 19 | 20.5 | $410K | +0.2% | #1,989 of 2,339 |
| 79Pettis County, MO | 28 | 50 | 29.4 | $296K | +2.9% | #2,086 of 2,339 |
| 80Dunklin County, MO | 24 | 22 | 19.5 | $406K | −4.8% | #2,142 of 2,339 |
| 81Mississippi County, MO | 21 | 10 | 22.3 | $355K | −1.1% | #2,197 of 2,339 |
| Andrew County, MO | Not scored | 4 | 5.7 | $1.7M | +0.7% | |
| Wayne County, MO | Not scored | 3 | 6.5 | $1.2M | −1.4% | |
| Ralls County, MO | Not scored | 2 | 5.0 | $1.8M | +0.9% | |
| Howard County, MO | Not scored | 4 | 11.2 | $816K | +0.3% | |
| Lewis County, MO | Not scored | 6 | 18.8 | $463K | −1.6% | |
| Grundy County, MO | Not scored | 8 | 20.5 | $401K | −0.2% | |
| St. Clair County, MO | Not scored | 5 | 12.3 | $667K | +6.7% | |
| Iron County, MO | Not scored | 4 | 10.4 | $774K | −2.0% | |
| Caldwell County, MO | Not scored | 6 | 15.9 | $557K | +2.1% | |
| Ozark County, MO | Not scored | 4 | 10.8 | $733K | +7.7% | |
| Monroe County, MO | Not scored | 5 | 14.4 | $588K | +3.1% | |
| Oregon County, MO | Not scored | 8 | 23.7 | $321K | +1.2% | |
| Hickory County, MO | Not scored | 4 | 11.1 | $653K | +8.9% | |
| Daviess County, MO | Not scored | 9 | 29.8 | $304K | +1.5% | |
| Maries County, MO | Not scored | 7 | 20.4 | $429K | −0.7% | |
| Carroll County, MO | Not scored | 8 | 22.7 | $384K | −0.6% | |
| Harrison County, MO | Not scored | 10 | 31.3 | $262K | +1.5% | |
| Dade County, MO | Not scored | 5 | 16.4 | $499K | +2.9% | |
| Chariton County, MO | Not scored | 4 | 14.9 | $627K | −0.1% | |
| Shannon County, MO | Not scored | 4 | 13.9 | $575K | +3.6% | |
| Clark County, MO | Not scored | 5 | 20.6 | $406K | −2.8% | |
| Gentry County, MO | Not scored | 8 | 33.0 | $252K | +4.2% | |
| Reynolds County, MO | Not scored | 5 | 21.4 | $355K | −1.4% | |
| Shelby County, MO | Not scored | 2 | 8.4 | $990K | −3.6% | |
| Sullivan County, MO | Not scored | 4 | 19.6 | $429K | −4.1% | |
| Carter County, MO | Not scored | 4 | 19.6 | $400K | +4.2% | |
| Atchison County, MO | Not scored | 6 | 26.2 | $326K | −2.5% | |
| Scotland County, MO | Not scored | 2 | 12.9 | $712K | +2.1% | |
| Putnam County, MO | Not scored | 2 | 11.2 | $794K | −3.0% | |
| Holt County, MO | Not scored | 5 | 28.7 | $309K | +0.4% | |
| Schuyler County, MO | Not scored | 2 | 15.3 | $549K | +3.3% | |
| Knox County, MO | Not scored | 2 | 15.5 | $549K | −0.1% | |
| Mercer County, MO | Not scored | 2 | 15.4 | $546K | −3.2% | |
| Worth County, MO | Not scored | 2 | 23.6 | $344K | −2.6% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in Missouri?
Missouri has 5,256 hair salons on map listings as of September 2026. 929 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 1,236 businesses with payroll classed as beauty salons in 2023, up 1.0% from 2019. Another 15,267 one-person businesses have no payroll, by official counts.
How much do households in Missouri spend on personal care products and services?
About $2.4B a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 5,256 hair salons on map listings, it comes to $463K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for hair salons?
Missouri has 21.0 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $463K, 8% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Missouri would have about 5,652, against 5,256 on map listings. There is one business with payroll in the industry for every 2,029 households, against one for every 1,535 across the U.S. The official count rose 1.0% from 2019 to 2023, against +6.0% for the U.S.
Which market in Missouri has the highest market score for hair salons?
Among 8 scored metro areas in or partly in Missouri, the Kansas City metro area scores highest, at 68 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 76 (high). Among 81 scored counties in Missouri, Lincoln County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 53 for hair salons (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in Missouri
Related business types in Missouri
- Salons, barbers and spas10,154 listings
- Barbershops1,162 listings
- Nail salons1,183 listings
- Spas and skin care2,350 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.