Beauty and personal care · County · Missouri
Salons, barbers and spas in Callaway County, MO
How Callaway County, MO compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #109 of 2,385 scored counties
#6 of 84 scored counties in Missouri
- Listings
- 39
- 3 chain locations (8%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $15.6M
- On personal care products and services · $948 a household
- Spending per listing
- $401K
- 88% above the U.S.
- Listings per 10k households
- 23.7
- 50% below the U.S.
- Population, 2025
- 45,765
- +3.2% since 2020
See the salons, barbers and spas around any address in Callaway County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Callaway County has a Groundwork market score of 78 (high): #109 of 2,385 scored counties and #6 of 84 scored counties in Missouri. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 39 salons, barbers and spas in Callaway County. Of those, 3 are chain locations, or 8%, against 15% across the U.S. Per 10,000 households, that is 23.7, 50% below the U.S. rate of 47.2.
Households in Callaway County spend about $15.6M a year on personal care products and services, or $948 per household, 6% below the U.S. average. That works out to $401K per business, 88% above the U.S. figure of $213K.
In 2023, official counts showed 7 businesses with payroll in Callaway County classed as personal care services. That is one for every 2,355 households, against one for every 804 across the U.S. Population estimates show Callaway County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%).
How Callaway County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Callaway County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.7 | 40.5 | 47.2 |
| Spending per listing | $401K | $240K | $213K |
| Households per official establishment | 2,355 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +3.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $948 | $970 | $1,005 |
| Median household income | $74,176 | $70,702 | $80,734 |
| Groundwork market score | 78 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 14
- Annual payroll, 2023
- $75K
- One-person businesses, 2023
- 103Businesses with no payroll
- Map listings, September 2026
- 393 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Callaway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Callaway County
- Population, 2025 estimate
- 45,765+3.2% since 2020
- Households
- 16,485
- Median age
- 40.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 835 sq. mi.
- People per square mile
- 54
- Median household income
- $74,176+30.3% vs. 2015–2019, before inflation
- Average household income
- $88,804
- Median home value
- $201,600
- Jobs located here
- 15,131
- Daytime population
- 39,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Callaway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Callaway County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
Other business types in Callaway County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas78
- Hair salons83
- Barbershops
- Nail salons
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Callaway County, MO?
There are 39 salons, barbers and spas on map listings in Callaway County as of September 2026. 3 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts list 103 one-person businesses without payroll.
How much do households in Callaway County, MO spend on personal care products and services?
About $15.6M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 39 salons, barbers and spas on map listings, it comes to $401K per business. It is estimated from the incomes of the 16,485 households in Callaway County and national spending patterns by income.
How does Callaway County, MO compare with the U.S. for salons, barbers and spas?
Callaway County has 23.7 salons, barbers and spas per 10,000 households, 50% below the U.S. rate of 47.2. Spending per business is $401K, 88% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Callaway County would have about 74, against 39 on map listings. There is one business with payroll in the industry for every 2,355 households, against one for every 804 across the U.S.
How fast is Callaway County, MO growing?
Population estimates put Callaway County at 45,765 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 16,485 households. Median household income in Callaway County is $74,176, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Callaway County scores 78 for salons, barbers and spas (high), #109 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Callaway County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Callaway County
Screening a site or an acquisition in Callaway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.