Beauty and personal care · County · Missouri
Salons, barbers and spas in St. Louis County, MO
Competitor counts, household spending and official business counts for salons, barbers and spas in St. Louis County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,719 of 2,385 scored counties
#66 of 84 scored counties in Missouri
- Listings
- 1,940
- 365 chain locations (19%)
- Official establishments
- 570
- +6.5% since 2019
- Household spending a year
- $447.8M
- On personal care products and services · $1,082 a household
- Spending per listing
- $231K
- 9% above the U.S.
- Listings per 10k households
- 46.9
- In line with the U.S.
- Population, 2025
- 990,911
- −1.2% since 2020
See the salons, barbers and spas around any address in St. Louis County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in St. Louis County comes to about $447.8M a year: $1,082 per household, 8% above the U.S. average. That works out to $231K per business, 9% above the U.S. figure of $213K.
There are 1,940 salons, barbers and spas on map listings in St. Louis County as of September 2026. Of those, 365 are chain locations, or 19%, against 15% across the U.S. Per 10,000 households, that is 46.9, in line with the U.S. rate of 47.2.
In 2023, official counts showed 570 businesses with payroll in St. Louis County classed as personal care services, up 6.5% from 2019. That is one for every 726 households, against one for every 804 across the U.S. Another 5,805 one-person businesses have no payroll, by official counts. Since fiscal 2022, 45 SBA-backed loans worth $16.6M have gone to businesses classed as personal care services in St. Louis County.
Between 2020 and 2025, the population of St. Louis County declined 1.2%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in St. Louis County is 40 (lower middle), #1,719 of 2,385 scored counties and #66 of 84 scored counties in Missouri.
How St. Louis County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.9 | 40.5 | 47.2 |
| Spending per listing | $231K | $240K | $213K |
| Households per official establishment | 726 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | +6.5% | +10.7% | +14.1% |
| Population growth, 2020–2025 | −1.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,082 | $970 | $1,005 |
| Median household income | $82,936 | $70,702 | $80,734 |
| Groundwork market score | 40 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 535 → 570+6.5% over the period
- Employees, 2023
- 3,743
- Annual payroll, 2023
- $124.6M
- One-person businesses, 2023
- 5,805Businesses with no payroll
- Map listings, September 2026
- 1,940365 chain locations
- Listings at the U.S. rate for this spending
- 2,105The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 45
- Amount
- $16.6M
SBA-backed loans to businesses classed as personal care services in St. Louis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Louis County
- Population, 2025 estimate
- 990,911−1.2% since 2020
- Households
- 413,849
- Median age
- 41.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 509 sq. mi.
- People per square mile
- 1,958
- Median household income
- $82,936+23.0% vs. 2015–2019, before inflation
- Average household income
- $123,036
- Median home value
- $276,800
- Jobs located here
- 655,776
- Daytime population
- 1,175,839Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Louis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with St. Louis County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 66St. Louis County, MO | 40 | 1,940 | 46.9 | $231K | −1.2% | #1,719 of 2,385 |
Other business types in St. Louis County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons45
- Barbershops70
- Nail salons43
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in St. Louis County, MO?
As of September 2026, map listings count 1,940 salons, barbers and spas in St. Louis County. 365 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 570 businesses with payroll classed as personal care services in 2023, up 6.5% from 2019. Official counts list 5,805 one-person businesses without payroll.
How much do households in St. Louis County, MO spend on personal care products and services?
About $447.8M a year, or $1,082 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 1,940 salons, barbers and spas on map listings, it comes to $231K per business. It is estimated from the incomes of the 413,849 households in St. Louis County and national spending patterns by income.
How does St. Louis County, MO compare with the U.S. for salons, barbers and spas?
St. Louis County has 46.9 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $231K, 9% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, St. Louis County would have about 2,105, against 1,940 on map listings. There is one business with payroll in the industry for every 726 households, against one for every 804 across the U.S. The official count rose 6.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is St. Louis County, MO growing?
Population estimates put St. Louis County at 990,911 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 413,849 households. The median household income in St. Louis County is $82,936 a year, 3% above the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis County scores 40 for salons, barbers and spas (lower middle), #1,719 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Louis County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in St. Louis County
Screening a site or an acquisition in St. Louis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.