Beauty and personal care · County · Missouri
Salons, barbers and spas in Wayne County, MO
How Wayne County, MO compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,308 of 2,385 scored counties
#49 of 84 scored counties in Missouri
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.5M
- On personal care products and services · $758 a household
- Spending per listing
- $350K
- 65% above the U.S.
- Listings per 10k households
- 21.6
- 54% below the U.S.
- Population, 2025
- 10,782
- −1.4% since 2020
See the salons, barbers and spas around any address in Wayne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 salons, barbers and spas in Wayne County. One of them (10%) is a chain location, against 15% across the U.S. That comes to 21.6 for every 10,000 households, 54% below the U.S. rate of 47.2.
Households in Wayne County spend about $3.5M a year on personal care products and services, or $758 per household, 25% below the U.S. average. Spread across 10 salons, barbers and spas, that is $350K per business, 65% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Wayne County: counts under 3 aren’t published. Official counts list 28 one-person businesses without payroll.
Between 2020 and 2025, the population of Wayne County declined 1.4%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Wayne County is 47 (lower middle), #1,308 of 2,385 scored counties and #49 of 84 scored counties in Missouri.
How Wayne County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.6 | 40.5 | 47.2 |
| Spending per listing | $350K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | −1.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $758 | $970 | $1,005 |
| Median household income | $47,226 | $70,702 | $80,734 |
| Groundwork market score | 47 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 10,782−1.4% since 2020
- Households
- 4,623
- Median age
- 46.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 759 sq. mi.
- People per square mile
- 14
- Median household income
- $47,226+37.6% vs. 2015–2019, before inflation
- Average household income
- $57,410
- Median home value
- $107,400
- Jobs located here
- 1,955
- Daytime population
- 9,019Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Wayne County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 49Wayne County, MO | 47 | 10 | 21.6 | $350K | −1.4% | #1,308 of 2,385 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wayne County, MO?
Wayne County has 10 salons, barbers and spas on map listings as of September 2026. One of them (10%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wayne County: counts under 3 are left out. Official counts also show 28 one-person businesses without payroll.
How much do households in Wayne County, MO spend on personal care products and services?
About $3.5M a year, or $758 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $350K per business. It is estimated from the incomes of the 4,623 households in Wayne County and national spending patterns by income.
How does Wayne County, MO compare with the U.S. for salons, barbers and spas?
Wayne County has 21.6 salons, barbers and spas per 10,000 households, 54% below the U.S. rate of 47.2. Spending per business is $350K, 65% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wayne County would have about 17, against 10 on map listings.
How fast is Wayne County, MO growing?
Population estimates put Wayne County at 10,782 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 4,623 households. Median household income in Wayne County is $47,226, 42% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 47 for salons, barbers and spas (lower middle), #1,308 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.