Groundwork

Beauty and personal care · County · Missouri

Salons, barbers and spas in Macon County, MO

Competitor counts, household spending and official business counts for salons, barbers and spas in Macon County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #599 of 2,385 scored counties
#27 of 84 scored counties in Missouri

Listings
15
3 chain locations (20%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$5.2M
On personal care products and services · $853 a household
Spending per listing
$345K
62% above the U.S.
Listings per 10k households
24.7
48% below the U.S.
Population, 2025
15,190
−0.1% since 2020

See the salons, barbers and spas around any address in Macon County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Macon County comes to about $5.2M a year: $853 per household, 15% below the U.S. average. Spread across 15 salons, barbers and spas, that is $345K per business, 62% above the U.S. figure of $213K.

Macon County has 15 salons, barbers and spas on map listings as of September 2026. 3 of them (20%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 24.7, 48% below the U.S. rate of 47.2.

Official counts show 3 businesses with payroll classed as personal care services in Macon County in 2023. That is one for every 2,022 households, against one for every 804 across the U.S. Another 32 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Macon County from 2020 to 2025 at −0.1%, against +3.1% for the U.S. For salons, barbers and spas, Macon County has a Groundwork market score of 61 (upper middle): #599 of 2,385 scored counties and #27 of 84 scored counties in Missouri.

How Macon County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Macon County, MO compared with Missouri and the U.S.
MeasureMacon CountyMissouriU.S.
Listings per 10k households24.740.547.2
Spending per listing$345K$240K$213K
Households per official establishment2,0221,086804
Official establishment growth, 2019–2023n/a+10.7%+14.1%
Population growth, 2020–2025−0.1%+1.9%+3.1%
Spending per household on personal care products and services$853$970$1,005
Median household income$62,357$70,702$80,734
Groundwork market score6151

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3
Employees, 2023
10
Annual payroll, 2023
$373K
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
153 chain locations
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Macon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Macon County

Population, 2025 estimate
15,190−0.1% since 2020
Households
6,067
Median age
43.6
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
801 sq. mi.
People per square mile
19
Median household income
$62,357+45.9% vs. 2015–2019, before inflation
Average household income
$72,915
Median home value
$149,100
Jobs located here
4,836
Daytime population
14,399Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Macon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Macon County marked.

Top counties in Missouri

Counties in Missouri ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO924720.6$499K+11.4%#5 of 2,385
2Warren County, MO803021.7$471K+9.2%#66 of 2,385
3Newton County, MO795424.4$379K+6.1%#88 of 2,385
4Andrew County, MO78811.4$854K+0.7%#95 of 2,385
5Osage County, MO781222.7$426K+2.7%#108 of 2,385
6Callaway County, MO783923.7$401K+3.2%#109 of 2,385
7Jefferson County, MO7426429.9$341K+2.7%#187 of 2,385
8Cass County, MO7414032.4$327K+7.1%#191 of 2,385
9Webster County, MO744834.4$271K+10.4%#198 of 2,385
10Ste. Genevieve County, MO721723.8$400K+1.1%#230 of 2,385
27Macon County, MO611524.7$345K−0.1%#599 of 2,385

Other business types in Macon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Macon County, MO?

Map listings as of September 2026 show 15 salons, barbers and spas in Macon County. 3 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 32 one-person businesses without payroll.

How much do households in Macon County, MO spend on personal care products and services?

About $5.2M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 15 salons, barbers and spas on map listings, it comes to $345K per business. It is estimated from the incomes of the 6,067 households in Macon County and national spending patterns by income.

How does Macon County, MO compare with the U.S. for salons, barbers and spas?

Macon County has 24.7 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $345K, 62% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Macon County would have about 24, against 15 on map listings. There is one business with payroll in the industry for every 2,022 households, against one for every 804 across the U.S.

How fast is Macon County, MO growing?

Population estimates put Macon County at 15,190 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 6,067 households. The median household income in Macon County is $62,357 a year, 23% below the U.S. median of $80,734. That rose 45.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Macon County scores 61 for salons, barbers and spas (upper middle), #599 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Macon County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Macon County

Screening a site or an acquisition in Macon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.