Beauty and personal care · County · Missouri
Salons, barbers and spas in Benton County, MO
The salons, barbers and spas in Benton County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #895 of 2,385 scored counties
#35 of 84 scored counties in Missouri
- Listings
- 26
- 3 chain locations (12%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.9M
- On personal care products and services · $806 a household
- Spending per listing
- $266K
- 25% above the U.S.
- Listings per 10k households
- 30.3
- 36% below the U.S.
- Population, 2025
- 20,536
- +5.7% since 2020
See the salons, barbers and spas around any address in Benton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Benton County comes to about $6.9M a year: $806 per household, 20% below the U.S. average. Spread across 26 salons, barbers and spas, that is $266K per business, 25% above the U.S. figure of $213K.
Benton County has 26 salons, barbers and spas on map listings as of September 2026. Of those, 3 are chain locations, or 12%, against 15% across the U.S. That is 30.3 per 10,000 households, 36% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Benton County, since they leave out counts under 3. Official counts list 62 one-person businesses without payroll.
Population estimates show Benton County grew 5.7% from 2020 to 2025, faster than the U.S. (+3.1%). Benton County scores 55 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #895 of 2,385 scored counties and #35 of 84 scored counties in Missouri.
How Benton County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benton County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.3 | 40.5 | 47.2 |
| Spending per listing | $266K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +5.7% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $806 | $970 | $1,005 |
| Median household income | $52,567 | $70,702 | $80,734 |
| Groundwork market score | 55 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 62Businesses with no payroll
- Map listings, September 2026
- 263 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benton County
- Population, 2025 estimate
- 20,536+5.7% since 2020
- Households
- 8,573
- Median age
- 51.5
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 704 sq. mi.
- People per square mile
- 29
- Median household income
- $52,567+30.6% vs. 2015–2019, before inflation
- Average household income
- $70,221
- Median home value
- $177,900
- Jobs located here
- 3,694
- Daytime population
- 16,868Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Benton County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 35Benton County, MO | 55 | 26 | 30.3 | $266K | +5.7% | #895 of 2,385 |
Other business types in Benton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons57
- Barbershops
- Nail salons
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Benton County, MO?
Map listings as of September 2026 show 26 salons, barbers and spas in Benton County. 3 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Benton County: counts under 3 are left out. Official counts also show 62 one-person businesses without payroll.
How much do households in Benton County, MO spend on personal care products and services?
About $6.9M a year, or $806 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 26 salons, barbers and spas on map listings, it comes to $266K per business. It is estimated from the incomes of the 8,573 households in Benton County and national spending patterns by income.
How does Benton County, MO compare with the U.S. for salons, barbers and spas?
Benton County has 30.3 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $266K, 25% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Benton County would have about 33, against 26 on map listings.
How fast is Benton County, MO growing?
Population estimates put Benton County at 20,536 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 8,573 households. The median household income in Benton County is $52,567 a year, 35% below the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 55 for salons, barbers and spas (upper middle), #895 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Benton County
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.