Beauty and personal care · County · Missouri
Salons, barbers and spas in Howell County, MO
The salons, barbers and spas in Howell County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,749 of 2,385 scored counties
#68 of 84 scored counties in Missouri
- Listings
- 71
- 11 chain locations (15%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $12.9M
- On personal care products and services · $805 a household
- Spending per listing
- $181K
- 15% below the U.S.
- Listings per 10k households
- 44.5
- 6% below the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the salons, barbers and spas around any address in Howell County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Howell County comes to about $12.9M a year: $805 per household, 20% below the U.S. average. That is about $181K of household spending for each business on map listings, 15% below the U.S. figure of $213K.
Howell County has 71 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. Per 10,000 households, that is 44.5, 6% below the U.S. rate of 47.2.
Official counts show 8 businesses with payroll classed as personal care services in Howell County in 2023. That is one for every 1,996 households, against one for every 804 across the U.S. Official counts also show 143 one-person businesses without payroll.
Population estimates put the population change in Howell County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Howell County is 40 (lower middle), #1,749 of 2,385 scored counties and #68 of 84 scored counties in Missouri.
How Howell County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howell County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.5 | 40.5 | 47.2 |
| Spending per listing | $181K | $240K | $213K |
| Households per official establishment | 1,996 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $805 | $970 | $1,005 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 40 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 8
- Employees, 2023
- 16
- Annual payroll, 2023
- $213K
- One-person businesses, 2023
- 143Businesses with no payroll
- Map listings, September 2026
- 7111 chain locations
- Listings at the U.S. rate for this spending
- 61The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Howell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howell County
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Howell County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 68Howell County, MO | 40 | 71 | 44.5 | $181K | +2.5% | #1,749 of 2,385 |
Other business types in Howell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons46
- Barbershops31
- Nail salons57
- Spas and skin care27
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Howell County, MO?
Map listings as of September 2026 show 71 salons, barbers and spas in Howell County. 11 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Another 143 one-person businesses have no payroll, by official counts.
How much do households in Howell County, MO spend on personal care products and services?
About $12.9M a year, or $805 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 71 salons, barbers and spas on map listings, it comes to $181K per business. It is estimated from the incomes of the 15,965 households in Howell County and national spending patterns by income.
How does Howell County, MO compare with the U.S. for salons, barbers and spas?
Howell County has 44.5 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $181K, 15% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Howell County would have about 61, against 71 on map listings. There is one business with payroll in the industry for every 1,996 households, against one for every 804 across the U.S.
How fast is Howell County, MO growing?
Population estimates put Howell County at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in Howell County is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howell County scores 40 for salons, barbers and spas (lower middle), #1,749 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howell County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Howell County
Screening a site or an acquisition in Howell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.