Beauty and personal care · County · Missouri
Salons, barbers and spas in Osage County, MO
How Osage County, MO compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #108 of 2,385 scored counties
#5 of 84 scored counties in Missouri
- Listings
- 12
- 4 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.1M
- On personal care products and services · $968 a household
- Spending per listing
- $426K
- Twice the U.S.
- Listings per 10k households
- 22.7
- 52% below the U.S.
- Population, 2025
- 13,611
- +2.7% since 2020
See the salons, barbers and spas around any address in Osage County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Osage County scores 78 (high) on the Groundwork market score for salons, barbers and spas, ranking #108 of 2,385 scored counties and #5 of 84 scored counties in Missouri. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 12 salons, barbers and spas in Osage County. Chain locations make up 33% of them, against 15% across the U.S. That comes to 22.7 for every 10,000 households, 52% below the U.S. rate of 47.2.
Household spending on personal care products and services in Osage County comes to about $5.1M a year: $968 per household, 4% below the U.S. average. That is about $426K of household spending for each business on map listings, twice the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Osage County: counts under 3 aren’t published. Population estimates show Osage County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%).
How Osage County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Osage County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 40.5 | 47.2 |
| Spending per listing | $426K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +2.7% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $968 | $970 | $1,005 |
| Median household income | $76,681 | $70,702 | $80,734 |
| Groundwork market score | 78 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 124 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Osage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Osage County
- Population, 2025 estimate
- 13,611+2.7% since 2020
- Households
- 5,287
- Median age
- 41.2
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.4
- Land area
- 607 sq. mi.
- People per square mile
- 22
- Median household income
- $76,681+24.3% vs. 2015–2019, before inflation
- Average household income
- $103,237
- Median home value
- $223,300
- Jobs located here
- 4,156
- Daytime population
- 11,311Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Osage County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
Other business types in Osage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas78
- Hair salons76
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Osage County, MO?
Osage County has 12 salons, barbers and spas on map listings as of September 2026. 4 of them (33%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Osage County: counts under 3 are left out. Official counts also show 49 one-person businesses without payroll.
How much do households in Osage County, MO spend on personal care products and services?
About $5.1M a year, or $968 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 12 salons, barbers and spas on map listings, it comes to $426K per business. It is estimated from the incomes of the 5,287 households in Osage County and national spending patterns by income.
How does Osage County, MO compare with the U.S. for salons, barbers and spas?
Osage County has 22.7 salons, barbers and spas per 10,000 households, 52% below the U.S. rate of 47.2. Spending per business is $426K, twice the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Osage County would have about 24, against 12 on map listings.
How fast is Osage County, MO growing?
Population estimates put Osage County at 13,611 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 5,287 households. Median household income in Osage County is $76,681, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osage County scores 78 for salons, barbers and spas (high), #108 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osage County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Osage County
Screening a site or an acquisition in Osage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.