Beauty and personal care · County · Missouri
Salons, barbers and spas in New Madrid County, MO
The salons, barbers and spas in New Madrid County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,251 of 2,385 scored counties
#46 of 84 scored counties in Missouri
- Listings
- 15
- 1 chain location (7%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.6M
- On personal care products and services · $830 a household
- Spending per listing
- $370K
- 74% above the U.S.
- Listings per 10k households
- 22.4
- 53% below the U.S.
- Population, 2025
- 15,086
- −7.6% since 2020
See the salons, barbers and spas around any address in New Madrid County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $830 per household (17% below the U.S. average), households in New Madrid County spend about $5.6M a year on personal care products and services. That is about $370K of household spending for each business on map listings, 74% above the U.S. figure of $213K.
New Madrid County has 15 salons, barbers and spas on map listings as of September 2026. One of them (7%) is a chain location, against 15% across the U.S. That is 22.4 per 10,000 households, 53% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in New Madrid County, since they leave out counts under 3. Official counts also show 69 one-person businesses without payroll.
Population estimates put the population change in New Madrid County from 2020 to 2025 at −7.6%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in New Madrid County is 48 (lower middle), #1,251 of 2,385 scored counties and #46 of 84 scored counties in Missouri.
How New Madrid County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Madrid County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 40.5 | 47.2 |
| Spending per listing | $370K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | −7.6% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $830 | $970 | $1,005 |
| Median household income | $51,881 | $70,702 | $80,734 |
| Groundwork market score | 48 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 69Businesses with no payroll
- Map listings, September 2026
- 151 chain location
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in New Madrid County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Madrid County
- Population, 2025 estimate
- 15,086−7.6% since 2020
- Households
- 6,695
- Median age
- 41.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 675 sq. mi.
- People per square mile
- 23
- Median household income
- $51,881+34.1% vs. 2015–2019, before inflation
- Average household income
- $75,569
- Median home value
- $111,800
- Jobs located here
- 8,102
- Daytime population
- 17,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Madrid County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with New Madrid County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 46New Madrid County, MO | 48 | 15 | 22.4 | $370K | −7.6% | #1,251 of 2,385 |
Other business types in New Madrid County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons39
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in New Madrid County, MO?
Map listings as of September 2026 show 15 salons, barbers and spas in New Madrid County. One of them (7%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in New Madrid County: counts under 3 are left out. Official counts list 69 one-person businesses without payroll.
How much do households in New Madrid County, MO spend on personal care products and services?
About $5.6M a year, or $830 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 15 salons, barbers and spas on map listings, it comes to $370K per business. It is estimated from the incomes of the 6,695 households in New Madrid County and national spending patterns by income.
How does New Madrid County, MO compare with the U.S. for salons, barbers and spas?
New Madrid County has 22.4 salons, barbers and spas per 10,000 households, 53% below the U.S. rate of 47.2. Spending per business is $370K, 74% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, New Madrid County would have about 26, against 15 on map listings.
How fast is New Madrid County, MO growing?
Population estimates put New Madrid County at 15,086 people in 2025, down 7.6% since 2020, against +3.1% for the U.S. It has 6,695 households. The median household income in New Madrid County is $51,881 a year, 36% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Madrid County scores 48 for salons, barbers and spas (lower middle), #1,251 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Madrid County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in New Madrid County
Screening a site or an acquisition in New Madrid County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.