Beauty and personal care · County · Missouri
Salons, barbers and spas in Crawford County, MO
The salons, barbers and spas in Crawford County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #516 of 2,385 scored counties
#25 of 84 scored counties in Missouri
- Listings
- 16
- 5 chain locations (31%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.2M
- On personal care products and services · $858 a household
- Spending per listing
- $514K
- 2.4 times the U.S.
- Listings per 10k households
- 16.7
- 65% below the U.S.
- Population, 2025
- 22,929
- −0.4% since 2020
See the salons, barbers and spas around any address in Crawford County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Crawford County spend about $8.2M a year on personal care products and services, or $858 per household, 15% below the U.S. average. That is about $514K of household spending for each business on map listings, 2.4 times the U.S. figure of $213K.
Crawford County has 16 salons, barbers and spas on map listings as of September 2026. Chain locations make up 31% of them, against 15% across the U.S. That is 16.7 per 10,000 households, 65% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Crawford County, since they leave out counts under 3. Official counts list 58 one-person businesses without payroll.
Between 2020 and 2025, the population of Crawford County declined 0.4%, against +3.1% for the U.S. For salons, barbers and spas, Crawford County has a Groundwork market score of 63 (upper middle): #516 of 2,385 scored counties and #25 of 84 scored counties in Missouri. That puts it in the top quarter of counties.
How Crawford County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Crawford County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 40.5 | 47.2 |
| Spending per listing | $514K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $858 | $970 | $1,005 |
| Median household income | $57,629 | $70,702 | $80,734 |
| Groundwork market score | 63 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 165 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Crawford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Crawford County
- Population, 2025 estimate
- 22,929−0.4% since 2020
- Households
- 9,580
- Median age
- 43.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 743 sq. mi.
- People per square mile
- 31
- Median household income
- $57,629+29.7% vs. 2015–2019, before inflation
- Average household income
- $79,249
- Median home value
- $172,600
- Jobs located here
- 6,732
- Daytime population
- 19,375Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crawford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Crawford County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 25Crawford County, MO | 63 | 16 | 16.7 | $514K | −0.4% | #516 of 2,385 |
Other business types in Crawford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons62
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Crawford County, MO?
Map listings as of September 2026 show 16 salons, barbers and spas in Crawford County. 5 of them (31%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Crawford County: counts under 3 are left out. Official counts also show 58 one-person businesses without payroll.
How much do households in Crawford County, MO spend on personal care products and services?
About $8.2M a year, or $858 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $514K per business. It is estimated from the incomes of the 9,580 households in Crawford County and national spending patterns by income.
How does Crawford County, MO compare with the U.S. for salons, barbers and spas?
Crawford County has 16.7 salons, barbers and spas per 10,000 households, 65% below the U.S. rate of 47.2. Spending per business is $514K, 2.4 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Crawford County would have about 39, against 16 on map listings.
How fast is Crawford County, MO growing?
Population estimates put Crawford County at 22,929 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 9,580 households. The median household income in Crawford County is $57,629 a year, 29% below the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Crawford County scores 63 for salons, barbers and spas (upper middle), #516 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crawford County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Crawford County
Screening a site or an acquisition in Crawford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.