Beauty and personal care · County · Missouri
Salons, barbers and spas in Pettis County, MO
The salons, barbers and spas in Pettis County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #2,108 of 2,385 scored counties
#82 of 84 scored counties in Missouri
- Listings
- 82
- 12 chain locations (15%)
- Official establishments
- 22
- −15.4% since 2019
- Household spending a year
- $14.8M
- On personal care products and services · $871 a household
- Spending per listing
- $181K
- 15% below the U.S.
- Listings per 10k households
- 48.2
- 2% above the U.S.
- Population, 2025
- 44,254
- +2.9% since 2020
See the salons, barbers and spas around any address in Pettis County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pettis County scores 31 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,108 of 2,385 scored counties and #82 of 84 scored counties in Missouri. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 82 salons, barbers and spas in Pettis County. 12 of them (15%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 48.2, 2% above the U.S. rate of 47.2.
At $871 per household (13% below the U.S. average), households in Pettis County spend about $14.8M a year on personal care products and services. That is about $181K of household spending for each business on map listings, 15% below the U.S. figure of $213K.
Official counts show 22 businesses with payroll classed as personal care services in Pettis County in 2023, down 15.4% from 2019. That is one for every 773 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as personal care services in Pettis County. Population estimates show Pettis County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How Pettis County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pettis County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.2 | 40.5 | 47.2 |
| Spending per listing | $181K | $240K | $213K |
| Households per official establishment | 773 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | −15.4% | +10.7% | +14.1% |
| Population growth, 2020–2025 | +2.9% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $871 | $970 | $1,005 |
| Median household income | $60,430 | $70,702 | $80,734 |
| Groundwork market score | 31 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 22−15.4% over the period
- Employees, 2023
- 91
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 115Businesses with no payroll
- Map listings, September 2026
- 8212 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as personal care services in Pettis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pettis County
- Population, 2025 estimate
- 44,254+2.9% since 2020
- Households
- 16,996
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 682 sq. mi.
- People per square mile
- 64
- Median household income
- $60,430+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,820
- Median home value
- $166,300
- Jobs located here
- 20,518
- Daytime population
- 44,113Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pettis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Pettis County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 82Pettis County, MO | 31 | 82 | 48.2 | $181K | +2.9% | #2,108 of 2,385 |
Other business types in Pettis County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons28
- Barbershops52
- Nail salons66
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Pettis County, MO?
Pettis County has 82 salons, barbers and spas on map listings as of September 2026. 12 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 22 businesses with payroll classed as personal care services in 2023, down 15.4% from 2019. Official counts list 115 one-person businesses without payroll.
How much do households in Pettis County, MO spend on personal care products and services?
About $14.8M a year, or $871 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 82 salons, barbers and spas on map listings, it comes to $181K per business. It is estimated from the incomes of the 16,996 households in Pettis County and national spending patterns by income.
How does Pettis County, MO compare with the U.S. for salons, barbers and spas?
Pettis County has 48.2 salons, barbers and spas per 10,000 households, 2% above the U.S. rate of 47.2. Spending per business is $181K, 15% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Pettis County would have about 70, against 82 on map listings. There is one business with payroll in the industry for every 773 households, against one for every 804 across the U.S. The official count fell 15.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is Pettis County, MO growing?
Population estimates put Pettis County at 44,254 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,996 households. Median household income in Pettis County is $60,430, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pettis County scores 31 for salons, barbers and spas (lower middle), #2,108 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pettis County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Pettis County
Screening a site or an acquisition in Pettis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.