Groundwork

Beauty and personal care · County · Missouri

Salons, barbers and spas in Ralls County, MO

The salons, barbers and spas in Ralls County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.6M
On personal care products and services · $913 a household
Spending per listing
$1.2M
5.7 times the U.S.
Listings per 10k households
7.6
84% below the U.S.
Population, 2025
10,444
+0.9% since 2020

See the salons, barbers and spas around any address in Ralls County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ralls County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 salons, barbers and spas in Ralls County. That is 7.6 per 10,000 households, 84% below the U.S. rate of 47.2.

At $913 per household (9% below the U.S. average), households in Ralls County spend about $3.6M a year on personal care products and services. That works out to $1.2M per business, 5.7 times the U.S. figure of $213K.

There is no official count of businesses with payroll classed as personal care services in Ralls County: counts under 3 aren’t published. Official counts list 30 one-person businesses without payroll.

Population estimates show Ralls County grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 salons, barbers and spas on map listings, Ralls County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Ralls County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Ralls County, MO compared with Missouri and the U.S.
MeasureRalls CountyMissouriU.S.
Listings per 10k households7.640.547.2
Spending per listing$1.2M$240K$213K
Households per official establishmentn/a1,086804
Official establishment growth, 2019–2023n/a+10.7%+14.1%
Population growth, 2020–2025+0.9%+1.9%+3.1%
Spending per household on personal care products and services$913$970$1,005
Median household income$65,388$70,702$80,734
Groundwork market scoreNot scored51

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
30Businesses with no payroll
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Ralls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ralls County

Population, 2025 estimate
10,444+0.9% since 2020
Households
3,970
Median age
46.4
Homes lived in by their owners
86%
Vehicles per household
2.1
Land area
470 sq. mi.
People per square mile
22
Median household income
$65,388+18.1% vs. 2015–2019, before inflation
Average household income
$80,616
Median home value
$168,200
Jobs located here
3,719
Daytime population
9,284Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ralls County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Ralls County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Ralls County marked.

Top counties in Missouri

Counties in Missouri ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO924720.6$499K+11.4%#5 of 2,385
2Warren County, MO803021.7$471K+9.2%#66 of 2,385
3Newton County, MO795424.4$379K+6.1%#88 of 2,385
4Andrew County, MO78811.4$854K+0.7%#95 of 2,385
5Osage County, MO781222.7$426K+2.7%#108 of 2,385
6Callaway County, MO783923.7$401K+3.2%#109 of 2,385
7Jefferson County, MO7426429.9$341K+2.7%#187 of 2,385
8Cass County, MO7414032.4$327K+7.1%#191 of 2,385
9Webster County, MO744834.4$271K+10.4%#198 of 2,385
10Ste. Genevieve County, MO721723.8$400K+1.1%#230 of 2,385
Ralls County, MONot scored37.6$1.2M+0.9%

Other business types in Ralls County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Ralls County, MO?

Ralls County has 3 salons, barbers and spas on map listings as of September 2026. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Ralls County: counts under 3 are left out. Official counts also show 30 one-person businesses without payroll.

How much do households in Ralls County, MO spend on personal care products and services?

About $3.6M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 3 salons, barbers and spas on map listings, it comes to $1.2M per business. It is estimated from the incomes of the 3,970 households in Ralls County and national spending patterns by income.

How does Ralls County, MO compare with the U.S. for salons, barbers and spas?

Ralls County has 7.6 salons, barbers and spas per 10,000 households, 84% below the U.S. rate of 47.2. Spending per business is $1.2M, 5.7 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Ralls County would have about 17, against 3 on map listings.

How fast is Ralls County, MO growing?

Population estimates put Ralls County at 10,444 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 3,970 households. Median household income in Ralls County is $65,388, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ralls County has no market score for salons, barbers and spas: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ralls County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Ralls County

Screening a site or an acquisition in Ralls County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ralls County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.