Beauty and personal care · County · Missouri
Salons, barbers and spas in Cass County, MO
How Cass County, MO compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #191 of 2,385 scored counties
#8 of 84 scored counties in Missouri
- Listings
- 140
- 35 chain locations (25%)
- Official establishments
- 34
- +54.6% since 2019
- Household spending a year
- $45.8M
- On personal care products and services · $1,061 a household
- Spending per listing
- $327K
- 54% above the U.S.
- Listings per 10k households
- 32.4
- 31% below the U.S.
- Population, 2025
- 115,859
- +7.1% since 2020
See the salons, barbers and spas around any address in Cass County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cass County scores 74 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #191 of 2,385 scored counties and #8 of 84 scored counties in Missouri. That puts it in the top 10% of counties for salons, barbers and spas.
At $1,061 per household (6% above the U.S. average), households in Cass County spend about $45.8M a year on personal care products and services. That is about $327K of household spending for each business on map listings, 54% above the U.S. figure of $213K.
Cass County has 140 salons, barbers and spas on map listings as of September 2026. Of those, 35 are chain locations, or 25%, against 15% across the U.S. That comes to 32.4 for every 10,000 households, 31% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Cass County was 34 in 2023, up 54.6% from 2019. That is one for every 1,271 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Cass County grew 7.1%, faster than the U.S. (+3.1%).
How Cass County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.4 | 40.5 | 47.2 |
| Spending per listing | $327K | $240K | $213K |
| Households per official establishment | 1,271 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | +54.6% | +10.7% | +14.1% |
| Population growth, 2020–2025 | +7.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,061 | $970 | $1,005 |
| Median household income | $87,535 | $70,702 | $80,734 |
| Groundwork market score | 74 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 34+54.6% over the period
- Employees, 2023
- 120
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 371Businesses with no payroll
- Map listings, September 2026
- 14035 chain locations
- Listings at the U.S. rate for this spending
- 216The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 115,859+7.1% since 2020
- Households
- 43,206
- Median age
- 41.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 697 sq. mi.
- People per square mile
- 159
- Median household income
- $87,535+26.1% vs. 2015–2019, before inflation
- Average household income
- $108,544
- Median home value
- $292,400
- Jobs located here
- 30,659
- Daytime population
- 87,642Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Cass County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas74
- Hair salons83
- Barbershops82
- Nail salons78
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Cass County, MO?
Map listings as of September 2026 show 140 salons, barbers and spas in Cass County. 35 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 34 businesses with payroll classed as personal care services in 2023, up 54.6% from 2019. Official counts list 371 one-person businesses without payroll.
How much do households in Cass County, MO spend on personal care products and services?
About $45.8M a year, or $1,061 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 140 salons, barbers and spas on map listings, it comes to $327K per business. It is estimated from the incomes of the 43,206 households in Cass County and national spending patterns by income.
How does Cass County, MO compare with the U.S. for salons, barbers and spas?
Cass County has 32.4 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $327K, 54% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Cass County would have about 216, against 140 on map listings. There is one business with payroll in the industry for every 1,271 households, against one for every 804 across the U.S. The official count rose 54.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Cass County, MO growing?
Population estimates put Cass County at 115,859 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 43,206 households. The median household income in Cass County is $87,535 a year, 8% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 74 for salons, barbers and spas (upper middle), #191 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.