Market rankings · Missouri
Nail salons in Missouri
Markets across Missouri ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,183
- 397 chain locations (34%)
- Official establishments
- 399
- +32.1% since 2019
- Household spending a year
- $2.4B
- On personal care products and services
- Listings per 10k households
- 4.7
- 22% below the U.S.
- Spending per listing
- $2.1M
- 23% above the U.S.
- Rank among states
- #28 of 51
- Market score 46 · Lower middle
A site report maps the nail salons on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,183 nail salons in Missouri. 397 of them (34%) are chain locations, against 27% across the U.S. That is 4.7 per 10,000 households, 22% below the U.S. rate of 6.0.
Household spending on personal care products and services in Missouri comes to about $2.4B a year: $970 per household, 3% below the U.S. average. That works out to $2.1M per salon, 23% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 399 businesses with payroll classed as nail salons in Missouri in 2023, up 32.1% from 2019. That is one for every 6,286 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $6.3M have gone to businesses classed as nail salons in Missouri.
Among the 50 states and DC, Missouri ranks #28 for nail salons, with a Groundwork market score of 46 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Columbia metro area scores highest (67). Of the 13 scored small-town markets in or partly in Missouri, the Sedalia area scores highest (72).
Every market in Missouri for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia, MO | 67 | 40 | 4.6 | $2.1M | +3.9% | #60 of 387 |
| 2Jefferson City, MO | 65 | 25 | 4.3 | $2.3M | +2.2% | #68 of 387 |
| 3Cape Girardeau, MO-IL | 58 | 17 | 4.4 | $2.1M | +1.7% | #119 of 387 |
| 4Kansas City, MO-KS | 57 | 456 | 5.1 | $2.1M | +3.4% | #129 of 387 |
| 5Springfield, MO | 56 | 98 | 4.9 | $1.9M | +5.1% | #139 of 387 |
| 6St. Joseph, MO-KS | 54 | 13 | 2.8 | $3.3M | −2.0% | #149 of 387 |
| 7St. Louis, MO-IL | 54 | 621 | 5.4 | $1.9M | −0.2% | #157 of 387 |
| 8Joplin, MO-KS | 54 | 37 | 4.7 | $1.9M | +3.9% | #158 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sedalia, MO | 72 | 5 | 2.9 | $3M | +2.9% | #45 of 387 |
| 2Fort Leonard Wood, MO | 69 | 5 | 3.0 | $3M | +0.8% | #70 of 387 |
| 3West Plains, MO | 62 | 5 | 3.1 | $2.6M | +2.5% | #112 of 387 |
| Quincy, IL-MO | 61 | 13 | 4.2 | $2.2M | −2.0% | #122 of 387 |
| 4Branson, MO | 59 | 8 | 3.5 | $2.5M | +1.7% | #134 of 387 |
| 5Warrensburg, MO | 58 | 9 | 4.3 | $2.2M | +4.9% | #139 of 387 |
| 6Rolla, MO | 58 | 7 | 4.0 | $2.2M | +1.6% | #140 of 387 |
| 7Sikeston, MO | 55 | 7 | 3.5 | $2.4M | −0.3% | #162 of 387 |
| 8Lebanon, MO | 53 | 6 | 4.1 | $2M | +2.5% | #182 of 387 |
| 9Farmington, MO | 51 | 12 | 4.8 | $1.8M | +2.1% | #200 of 387 |
| 10Marshall, MO | 34 | 5 | 6.2 | $1.4M | −0.3% | #308 of 387 |
| 11Kennett, MO | 30 | 5 | 4.4 | $1.8M | −4.8% | #322 of 387 |
| 12Poplar Bluff, MO | 25 | 11 | 6.6 | $1.2M | −0.4% | #343 of 387 |
| Hannibal, MO | Not scored | 4 | 2.6 | $3.4M | +0.4% | |
| Kirksville, MO | Not scored | 3 | 2.9 | $3M | +1.9% | |
| Mexico, MO | Not scored | 2 | 2.2 | $3.9M | −1.0% | |
| Moberly, MO | Not scored | 2 | 2.2 | $3.9M | +0.2% | |
| Maryville, MO | Not scored | 4 | 4.7 | $1.8M | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
| 11Platte County, MO | 61 | 26 | 5.9 | $1.9M | +6.7% | #377 of 1,328 |
| 12Cape Girardeau County, MO | 59 | 17 | 5.2 | $1.8M | +2.7% | #433 of 1,328 |
| 13St. Louis city, MO | 58 | 42 | 2.9 | $3M | −7.4% | #439 of 1,328 |
| 14Taney County, MO | 58 | 8 | 3.5 | $2.5M | +1.7% | #446 of 1,328 |
| 15Johnson County, MO | 58 | 9 | 4.3 | $2.2M | +4.9% | #455 of 1,328 |
| 16Howell County, MO | 57 | 5 | 3.1 | $2.6M | +2.5% | #476 of 1,328 |
| 17Cole County, MO | 54 | 19 | 6.1 | $1.6M | +1.7% | #569 of 1,328 |
| 18Phelps County, MO | 53 | 7 | 4.0 | $2.2M | +1.6% | #591 of 1,328 |
| 19Scott County, MO | 52 | 6 | 3.9 | $2.3M | −0.1% | #613 of 1,328 |
| 20Barry County, MO | 51 | 7 | 5.2 | $1.7M | +4.8% | #671 of 1,328 |
| 21Laclede County, MO | 49 | 6 | 4.1 | $2M | +2.5% | #725 of 1,328 |
| 22Jackson County, MO | 49 | 156 | 5.1 | $1.9M | +2.1% | #731 of 1,328 |
| 23Clay County, MO | 49 | 67 | 6.6 | $1.6M | +4.3% | #738 of 1,328 |
| 24Buchanan County, MO | 48 | 12 | 3.6 | $2.5M | −1.1% | #747 of 1,328 |
| 25St. Francois County, MO | 45 | 12 | 4.8 | $1.8M | +2.1% | #829 of 1,328 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Camden County, MO | 45 | 12 | 6.7 | $1.4M | +2.9% | #840 of 1,328 |
| 27St. Louis County, MO | 43 | 295 | 7.1 | $1.5M | −1.2% | #890 of 1,328 |
| 28Greene County, MO | 42 | 84 | 6.4 | $1.4M | +3.3% | #911 of 1,328 |
| 29Jasper County, MO | 38 | 33 | 6.7 | $1.3M | +3.7% | #991 of 1,328 |
| 30Dunklin County, MO | 29 | 5 | 4.4 | $1.8M | −4.8% | #1,151 of 1,328 |
| 31Saline County, MO | 28 | 5 | 6.2 | $1.4M | −0.3% | #1,165 of 1,328 |
| 32Butler County, MO | 20 | 11 | 6.6 | $1.2M | −0.4% | #1,235 of 1,328 |
| Newton County, MO | Not scored | 4 | 1.8 | $5.1M | +6.1% | |
| Callaway County, MO | Not scored | 2 | 1.2 | $7.8M | +3.2% | |
| Webster County, MO | Not scored | 2 | 1.4 | $6.5M | +10.4% | |
| Lawrence County, MO | Not scored | 2 | 1.4 | $6.4M | +3.7% | |
| Warren County, MO | Not scored | 3 | 2.2 | $4.7M | +9.2% | |
| Polk County, MO | Not scored | 3 | 2.5 | $3.5M | +6.3% | |
| Stone County, MO | Not scored | 1 | 0.7 | $12.1M | +4.1% | |
| Stoddard County, MO | Not scored | 3 | 2.6 | $3.3M | −1.3% | |
| Marion County, MO | Not scored | 4 | 3.5 | $2.5M | +0.2% | |
| Adair County, MO | Not scored | 3 | 3.3 | $2.7M | +1.6% | |
| Miller County, MO | Not scored | 3 | 3.0 | $2.8M | +4.2% | |
| Texas County, MO | Not scored | 2 | 2.1 | $3.7M | +6.9% | |
| Audrain County, MO | Not scored | 2 | 2.2 | $3.9M | −1.0% | |
| Randolph County, MO | Not scored | 2 | 2.2 | $3.9M | +0.2% | |
| McDonald County, MO | Not scored | 1 | 1.2 | $7.1M | +3.1% | |
| Washington County, MO | Not scored | 2 | 2.2 | $3.7M | +1.6% | |
| Ray County, MO | Not scored | 2 | 2.2 | $4.3M | +1.1% | |
| Crawford County, MO | Not scored | 1 | 1.0 | $8.2M | −0.4% | |
| Henry County, MO | Not scored | 4 | 4.3 | $2M | +3.2% | |
| Morgan County, MO | Not scored | 2 | 2.3 | $3.7M | +6.8% | |
| Clinton County, MO | Not scored | 3 | 3.6 | $2.6M | +2.1% | |
| Nodaway County, MO | Not scored | 4 | 4.7 | $1.8M | −4.0% | |
| Benton County, MO | Not scored | 3 | 3.5 | $2.3M | +5.7% | |
| Vernon County, MO | Not scored | 3 | 3.9 | $2.1M | +1.5% | |
| Perry County, MO | Not scored | 4 | 5.3 | $1.7M | +0.6% | |
| Wright County, MO | Not scored | 3 | 4.2 | $1.9M | +8.0% | |
| Ste. Genevieve County, MO | Not scored | 1 | 1.4 | $6.8M | +1.1% | |
| Andrew County, MO | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Pike County, MO | Not scored | 1 | 1.6 | $5.6M | +3.1% | |
| Dallas County, MO | Not scored | 1 | 1.5 | $5.5M | +5.2% | |
| Cooper County, MO | Not scored | 4 | 6.4 | $1.4M | +3.0% | |
| Bates County, MO | Not scored | 1 | 1.6 | $5.4M | +2.9% | |
| New Madrid County, MO | Not scored | 1 | 1.5 | $5.6M | −7.6% | |
| Moniteau County, MO | Not scored | 3 | 5.2 | $1.7M | +1.4% | |
| Macon County, MO | Not scored | 1 | 1.6 | $5.2M | −0.1% | |
| Pemiscot County, MO | Not scored | 2 | 3.2 | $2.4M | −7.2% | |
| Gasconade County, MO | Not scored | 3 | 4.9 | $1.8M | +0.1% | |
| Cedar County, MO | Not scored | 1 | 1.7 | $4.7M | +4.8% | |
| Dent County, MO | Not scored | 2 | 3.6 | $2.3M | +1.3% | |
| Livingston County, MO | Not scored | 4 | 7.1 | $1.3M | +1.1% | |
| Osage County, MO | Not scored | 1 | 1.9 | $5.1M | +2.7% | |
| Madison County, MO | Not scored | 1 | 2.1 | $4M | +1.9% | |
| Douglas County, MO | Not scored | 1 | 2.1 | $3.7M | +6.4% | |
| Mississippi County, MO | Not scored | 1 | 2.2 | $3.5M | −1.1% | |
| Linn County, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Barton County, MO | Not scored | 2 | 4.5 | $1.8M | +1.5% | |
| Montgomery County, MO | Not scored | 0 | 0.0 | n/a | +2.6% | |
| DeKalb County, MO | Not scored | 1 | 2.7 | $3.4M | −15.6% | |
| Wayne County, MO | Not scored | 2 | 4.3 | $1.8M | −1.4% | |
| Ripley County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Bollinger County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Lewis County, MO | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Grundy County, MO | Not scored | 1 | 2.6 | $3.2M | −0.2% | |
| St. Clair County, MO | Not scored | 0 | 0.0 | n/a | +6.7% | |
| Iron County, MO | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Caldwell County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Oregon County, MO | Not scored | 1 | 3.0 | $2.6M | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Maries County, MO | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Carroll County, MO | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Harrison County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Dade County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Chariton County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Sullivan County, MO | Not scored | 1 | 4.9 | $1.7M | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Missouri?
Missouri has 1,183 nail salons on map listings as of September 2026. 397 of them (34%) are chain locations. The listings count nail salons. Official counts show 399 businesses with payroll classed as nail salons in 2023, up 32.1% from 2019. Official counts also show 5,133 one-person businesses without payroll.
How much do households in Missouri spend on personal care products and services?
About $2.4B a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,183 nail salons on map listings, it comes to $2.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for nail salons?
Missouri has 4.7 nail salons per 10,000 households, 22% below the U.S. rate of 6.0. Spending per salon is $2.1M, 23% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Missouri would have about 1,456, against 1,183 on map listings. There is one business with payroll in the industry for every 6,286 households, against one for every 3,754 across the U.S. The official count rose 32.1% from 2019 to 2023, against +23.2% for the U.S.
Which market in Missouri has the highest market score for nail salons?
Among 8 scored metro areas in or partly in Missouri, the Columbia metro area scores highest, at 67 (upper middle). Among 13 scored small-town markets in or partly in Missouri, the Sedalia area scores highest, at 72 (upper middle). Among 32 scored counties in Missouri, Christian County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 46 for nail salons (lower middle), #28 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Missouri
Related business types in Missouri
- Salons, barbers and spas10,154 listings
- Hair salons5,256 listings
- Barbershops1,162 listings
- Spas and skin care2,350 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.