Market rankings · Missouri
Barbershops in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 1,162
- 172 chain locations (15%)
- Official establishments
- 127
- +42.7% since 2019
- Household spending a year
- $2.4B
- On personal care products and services
- Listings per 10k households
- 4.6
- 13% below the U.S.
- Spending per listing
- $2.1M
- 11% above the U.S.
- Rank among states
- #35 of 51
- Market score 41 · Lower middle
A site report maps the barbershops on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missouri has 1,162 barbershops on map listings as of September 2026. Chain locations make up 15% of them, against 12% across the U.S. That is 4.6 per 10,000 households, 13% below the U.S. rate of 5.3.
Households in Missouri spend about $2.4B a year on personal care products and services, or $970 per household, 3% below the U.S. average. That works out to $2.1M per shop, 11% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
In 2023, official counts showed 127 businesses with payroll in Missouri classed as barber shops, up 42.7% from 2019. That is one for every 19,750 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $5M have gone to businesses classed as barber shops in Missouri.
Among the 50 states and DC, Missouri ranks #35 for barbershops, with a Groundwork market score of 41 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (69). Of the 13 scored small-town markets in or partly in Missouri, the Quincy area scores highest (65).
Every market in Missouri for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 69 | 18 | 3.1 | $3.1M | +2.2% | #54 of 387 |
| 2St. Louis, MO-IL | 68 | 474 | 4.1 | $2.5M | −0.2% | #66 of 387 |
| 3Joplin, MO-KS | 59 | 34 | 4.3 | $2.1M | +3.9% | #121 of 387 |
| 4St. Joseph, MO-KS | 54 | 13 | 2.8 | $3.3M | −2.0% | #157 of 387 |
| 5Columbia, MO | 53 | 34 | 3.9 | $2.5M | +3.9% | #164 of 387 |
| 6Kansas City, MO-KS | 52 | 499 | 5.6 | $1.9M | +3.4% | #180 of 387 |
| 7Cape Girardeau, MO-IL | 44 | 19 | 5.0 | $1.9M | +1.7% | #256 of 387 |
| 8Springfield, MO | 40 | 103 | 5.2 | $1.8M | +5.1% | #283 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quincy, IL-MO | 65 | 8 | 2.6 | $3.5M | −2.0% | #98 of 377 |
| 1Sedalia, MO | 59 | 7 | 4.1 | $2.1M | +2.9% | #134 of 377 |
| 2Branson, MO | 56 | 9 | 3.9 | $2.2M | +1.7% | #156 of 377 |
| 3Sikeston, MO | 54 | 7 | 3.5 | $2.4M | −0.3% | #165 of 377 |
| 4Farmington, MO | 53 | 11 | 4.4 | $1.9M | +2.1% | #176 of 377 |
| 5Warrensburg, MO | 51 | 11 | 5.2 | $1.8M | +4.9% | #196 of 377 |
| 6Lebanon, MO | 46 | 7 | 4.8 | $1.7M | +2.5% | #222 of 377 |
| 7Rolla, MO | 46 | 9 | 5.2 | $1.7M | +1.6% | #223 of 377 |
| 8West Plains, MO | 38 | 9 | 5.6 | $1.4M | +2.5% | #266 of 377 |
| 9Fort Leonard Wood, MO | 34 | 15 | 8.9 | $1M | +0.8% | #290 of 377 |
| 10Moberly, MO | 26 | 8 | 8.7 | $973K | +0.2% | #325 of 377 |
| 11Poplar Bluff, MO | 23 | 12 | 7.2 | $1.1M | −0.4% | #334 of 377 |
| 12Kennett, MO | 14 | 8 | 7.1 | $1.1M | −4.8% | #352 of 377 |
| Hannibal, MO | Not scored | 3 | 2.0 | $4.5M | +0.4% | |
| Kirksville, MO | Not scored | 2 | 1.9 | $4.5M | +1.9% | |
| Mexico, MO | Not scored | 4 | 4.3 | $2M | −1.0% | |
| Marshall, MO | Not scored | 2 | 2.5 | $3.5M | −0.3% | |
| Maryville, MO | Not scored | 3 | 3.5 | $2.4M | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 83 | 12 | 3.4 | $3M | +8.3% | #50 of 1,356 |
| 2Cass County, MO | 82 | 16 | 3.7 | $2.9M | +7.1% | #56 of 1,356 |
| 3Jefferson County, MO | 78 | 25 | 2.8 | $3.6M | +2.7% | #91 of 1,356 |
| 4St. Charles County, MO | 77 | 67 | 4.2 | $2.8M | +4.9% | #109 of 1,356 |
| 5Newton County, MO | 74 | 7 | 3.2 | $2.9M | +6.1% | #153 of 1,356 |
| 6Cole County, MO | 70 | 10 | 3.2 | $3.1M | +1.7% | #228 of 1,356 |
| 7St. Louis County, MO | 70 | 163 | 3.9 | $2.7M | −1.2% | #233 of 1,356 |
| 8Platte County, MO | 68 | 19 | 4.3 | $2.6M | +6.7% | #280 of 1,356 |
| 9Clay County, MO | 66 | 51 | 5.0 | $2.1M | +4.3% | #316 of 1,356 |
| 10Franklin County, MO | 65 | 11 | 2.6 | $3.8M | +3.1% | #325 of 1,356 |
| 11Buchanan County, MO | 58 | 9 | 2.7 | $3.3M | −1.1% | #477 of 1,356 |
| 12Polk County, MO | 58 | 5 | 4.1 | $2.1M | +6.3% | #491 of 1,356 |
| 13Camden County, MO | 58 | 8 | 4.5 | $2.1M | +2.9% | #492 of 1,356 |
| 14Scott County, MO | 54 | 5 | 3.3 | $2.7M | −0.1% | #587 of 1,356 |
| 15Boone County, MO | 54 | 33 | 4.3 | $2.3M | +4.2% | #595 of 1,356 |
| 16Pettis County, MO | 52 | 7 | 4.1 | $2.1M | +2.9% | #647 of 1,356 |
| 17Cape Girardeau County, MO | 50 | 17 | 5.2 | $1.8M | +2.7% | #699 of 1,356 |
| 18Taney County, MO | 49 | 9 | 3.9 | $2.2M | +1.7% | #717 of 1,356 |
| 19Jasper County, MO | 49 | 25 | 5.1 | $1.7M | +3.7% | #728 of 1,356 |
| 20St. Francois County, MO | 45 | 11 | 4.4 | $1.9M | +2.1% | #828 of 1,356 |
| 21Miller County, MO | 45 | 5 | 5.1 | $1.7M | +4.2% | #834 of 1,356 |
| 22Johnson County, MO | 41 | 11 | 5.2 | $1.8M | +4.9% | #909 of 1,356 |
| 23Laclede County, MO | 39 | 7 | 4.8 | $1.7M | +2.5% | #942 of 1,356 |
| 24Phelps County, MO | 39 | 9 | 5.2 | $1.7M | +1.6% | #944 of 1,356 |
| 25Jackson County, MO | 34 | 237 | 7.7 | $1.2M | +2.1% | #1,037 of 1,356 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Greene County, MO | 32 | 81 | 6.2 | $1.5M | +3.3% | #1,071 of 1,356 |
| 27Howell County, MO | 31 | 9 | 5.6 | $1.4M | +2.5% | #1,083 of 1,356 |
| 28Pulaski County, MO | 25 | 15 | 8.9 | $1M | +0.8% | #1,177 of 1,356 |
| 29St. Louis city, MO | 20 | 97 | 6.7 | $1.3M | −7.4% | #1,222 of 1,356 |
| 30Randolph County, MO | 19 | 8 | 8.7 | $973K | +0.2% | #1,236 of 1,356 |
| 31Barton County, MO | 18 | 5 | 11.2 | $720K | +1.5% | #1,242 of 1,356 |
| 32Butler County, MO | 17 | 12 | 7.2 | $1.1M | −0.4% | #1,252 of 1,356 |
| 33Dunklin County, MO | 11 | 8 | 7.1 | $1.1M | −4.8% | #1,300 of 1,356 |
| Lincoln County, MO | Not scored | 4 | 1.8 | $5.9M | +11.4% | |
| Callaway County, MO | Not scored | 4 | 2.4 | $3.9M | +3.2% | |
| Webster County, MO | Not scored | 4 | 2.9 | $3.3M | +10.4% | |
| Lawrence County, MO | Not scored | 4 | 2.7 | $3.2M | +3.7% | |
| Warren County, MO | Not scored | 3 | 2.2 | $4.7M | +9.2% | |
| Barry County, MO | Not scored | 3 | 2.2 | $3.9M | +4.8% | |
| Lafayette County, MO | Not scored | 4 | 3.2 | $3.1M | +1.4% | |
| Stone County, MO | Not scored | 4 | 3.0 | $3M | +4.1% | |
| Stoddard County, MO | Not scored | 4 | 3.5 | $2.5M | −1.3% | |
| Marion County, MO | Not scored | 3 | 2.6 | $3.3M | +0.2% | |
| Adair County, MO | Not scored | 2 | 2.2 | $4M | +1.6% | |
| Texas County, MO | Not scored | 3 | 3.2 | $2.5M | +6.9% | |
| Audrain County, MO | Not scored | 4 | 4.3 | $2M | −1.0% | |
| McDonald County, MO | Not scored | 1 | 1.2 | $7.1M | +3.1% | |
| Washington County, MO | Not scored | 2 | 2.2 | $3.7M | +1.6% | |
| Saline County, MO | Not scored | 2 | 2.5 | $3.5M | −0.3% | |
| Ray County, MO | Not scored | 4 | 4.4 | $2.2M | +1.1% | |
| Crawford County, MO | Not scored | 2 | 2.1 | $4.1M | −0.4% | |
| Henry County, MO | Not scored | 1 | 1.1 | $7.8M | +3.2% | |
| Morgan County, MO | Not scored | 2 | 2.3 | $3.7M | +6.8% | |
| Clinton County, MO | Not scored | 3 | 3.6 | $2.6M | +2.1% | |
| Nodaway County, MO | Not scored | 3 | 3.5 | $2.4M | −4.0% | |
| Benton County, MO | Not scored | 3 | 3.5 | $2.3M | +5.7% | |
| Vernon County, MO | Not scored | 3 | 3.9 | $2.1M | +1.5% | |
| Perry County, MO | Not scored | 1 | 1.3 | $6.9M | +0.6% | |
| Wright County, MO | Not scored | 4 | 5.6 | $1.4M | +8.0% | |
| Ste. Genevieve County, MO | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Andrew County, MO | Not scored | 3 | 4.3 | $2.3M | +0.7% | |
| Pike County, MO | Not scored | 3 | 4.7 | $1.9M | +3.1% | |
| Dallas County, MO | Not scored | 1 | 1.5 | $5.5M | +5.2% | |
| Cooper County, MO | Not scored | 1 | 1.6 | $5.7M | +3.0% | |
| Bates County, MO | Not scored | 3 | 4.9 | $1.8M | +2.9% | |
| New Madrid County, MO | Not scored | 0 | 0.0 | n/a | −7.6% | |
| Moniteau County, MO | Not scored | 1 | 1.7 | $5.1M | +1.4% | |
| Macon County, MO | Not scored | 3 | 4.9 | $1.7M | −0.1% | |
| Pemiscot County, MO | Not scored | 2 | 3.2 | $2.4M | −7.2% | |
| Gasconade County, MO | Not scored | 3 | 4.9 | $1.8M | +0.1% | |
| Cedar County, MO | Not scored | 3 | 5.2 | $1.6M | +4.8% | |
| Dent County, MO | Not scored | 2 | 3.6 | $2.3M | +1.3% | |
| Livingston County, MO | Not scored | 3 | 5.3 | $1.7M | +1.1% | |
| Osage County, MO | Not scored | 3 | 5.7 | $1.7M | +2.7% | |
| Madison County, MO | Not scored | 2 | 4.3 | $2M | +1.9% | |
| Douglas County, MO | Not scored | 1 | 2.1 | $3.7M | +6.4% | |
| Mississippi County, MO | Not scored | 2 | 4.5 | $1.8M | −1.1% | |
| Linn County, MO | Not scored | 1 | 2.1 | $4.4M | −0.3% | |
| Montgomery County, MO | Not scored | 2 | 4.3 | $2M | +2.6% | |
| DeKalb County, MO | Not scored | 1 | 2.7 | $3.4M | −15.6% | |
| Wayne County, MO | Not scored | 3 | 6.5 | $1.2M | −1.4% | |
| Ripley County, MO | Not scored | 2 | 5.0 | $1.5M | +0.4% | |
| Bollinger County, MO | Not scored | 2 | 5.1 | $1.7M | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Lewis County, MO | Not scored | 1 | 3.1 | $2.8M | −1.6% | |
| Grundy County, MO | Not scored | 3 | 7.7 | $1.1M | −0.2% | |
| St. Clair County, MO | Not scored | 1 | 2.5 | $3.3M | +6.7% | |
| Iron County, MO | Not scored | 1 | 2.6 | $3.1M | −2.0% | |
| Caldwell County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 2 | 5.8 | $1.5M | +3.1% | |
| Oregon County, MO | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Hickory County, MO | Not scored | 1 | 2.8 | $2.6M | +8.9% | |
| Daviess County, MO | Not scored | 1 | 3.3 | $2.7M | +1.5% | |
| Maries County, MO | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Carroll County, MO | Not scored | 1 | 2.8 | $3.1M | −0.6% | |
| Harrison County, MO | Not scored | 1 | 3.1 | $2.6M | +1.5% | |
| Dade County, MO | Not scored | 2 | 6.5 | $1.2M | +2.9% | |
| Chariton County, MO | Not scored | 3 | 11.2 | $836K | −0.1% | |
| Shannon County, MO | Not scored | 1 | 3.5 | $2.3M | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $2M | −2.8% | |
| Gentry County, MO | Not scored | 1 | 4.1 | $2M | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 1 | 4.2 | $2M | −3.6% | |
| Sullivan County, MO | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 1 | 4.4 | $2M | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 2 | 11.2 | $794K | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Missouri?
Map listings as of September 2026 show 1,162 barbershops in Missouri. 172 of them (15%) are chain locations. The listings count barbershops. Official counts show 127 businesses with payroll classed as barber shops in 2023, up 42.7% from 2019. Another 1,828 one-person businesses have no payroll, by official counts.
How much do households in Missouri spend on personal care products and services?
About $2.4B a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,162 barbershops on map listings, it comes to $2.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for barbershops?
Missouri has 4.6 barbershops per 10,000 households, 13% below the U.S. rate of 5.3. Spending per shop is $2.1M, 11% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Missouri would have about 1,290, against 1,162 on map listings. There is one business with payroll in the industry for every 19,750 households, against one for every 16,589 across the U.S. The official count rose 42.7% from 2019 to 2023, against +28.5% for the U.S.
Which market in Missouri has the highest market score for barbershops?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 69 (upper middle). Among 13 scored small-town markets in or partly in Missouri, the Quincy area scores highest, at 65 (upper middle). Among 33 scored counties in Missouri, Christian County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 41 for barbershops (lower middle), #35 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- Delaware
- District of Columbia
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- Hawaii
- Idaho
- Illinois
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- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
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- Michigan
- Minnesota
- Mississippi
- Missouri
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- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
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- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Missouri
Related business types in Missouri
- Salons, barbers and spas10,154 listings
- Hair salons5,256 listings
- Nail salons1,183 listings
- Spas and skin care2,350 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.