Beauty and personal care · Small-town market · Missouri
Salons, barbers and spas in the Sikeston, MO area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Sikeston, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #137 of 538 scored small-town markets
#2 of 17 scored small-town markets based in Missouri
- Listings
- 65
- 13 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $17.1M
- On personal care products and services · $864 a household
- Spending per listing
- $263K
- 24% above the U.S.
- Listings per 10k households
- 32.8
- 31% below the U.S.
- Population, 2025
- 49,978
- −0.3% since 2020
See the salons, barbers and spas around any address in the Sikeston area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sikeston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 65 salons, barbers and spas in the Sikeston area. Of those, 13 are chain locations, or 20%, against 15% across the U.S. That comes to 32.8 for every 10,000 households, 31% below the U.S. rate of 47.2.
Households in the Sikeston area spend about $17.1M a year on personal care products and services, or $864 per household, 14% below the U.S. average. Spread across 65 salons, barbers and spas, that is $263K per business, 24% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Sikeston area was 7 in 2023. That is one for every 2,830 households, against one for every 804 across the U.S. Another 186 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $241K has gone to businesses classed as personal care services in the Sikeston area.
Between 2020 and 2025, the population of the Sikeston area declined 0.3%, against +3.1% for the U.S. For salons, barbers and spas, the Sikeston area has a Groundwork market score of 61 (upper middle): #137 of 538 scored small-town markets and #2 of 17 scored small-town markets based in Missouri.
How the Sikeston area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sikeston area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.8 | 40.5 | 47.2 |
| Spending per listing | $263K | $240K | $213K |
| Households per official establishment | 2,830 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $864 | $970 | $1,005 |
| Median household income | $59,476 | $70,702 | $80,734 |
| Groundwork market score | 61 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 12
- Annual payroll, 2023
- $136K
- One-person businesses, 2023
- 186Businesses with no payroll
- Map listings, September 2026
- 6513 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $241K
SBA-backed loans to businesses classed as personal care services in the Sikeston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sikeston area
- Population, 2025 estimate
- 49,978−0.3% since 2020
- Households
- 19,809
- Median age
- 40.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 832 sq. mi.
- People per square mile
- 60
- Median household income
- $59,476
- Average household income
- $77,543
- Median home value
- $143,300
- Jobs located here
- 18,301
- Daytime population
- 47,099Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sikeston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Sikeston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for salons, barbers and spas, numbered among those based in Missouri (a market based in another state is listed without a number), with the Sikeston area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hannibal, MO | 73 | 41 | 26.8 | $329K | +0.4% | #33 of 538 |
| 2Sikeston, MO | 61 | 65 | 32.8 | $263K | −0.3% | #137 of 538 |
| 3Warrensburg, MO | 60 | 75 | 35.6 | $259K | +4.9% | #152 of 538 |
| 4Rolla, MO | 57 | 70 | 40.4 | $215K | +1.6% | #192 of 538 |
| 5Mexico, MO | 56 | 23 | 24.9 | $343K | −1.0% | #194 of 538 |
| 6Marshall, MO | 54 | 27 | 33.5 | $256K | −0.3% | #223 of 538 |
| Quincy, IL-MO | 52 | 105 | 33.8 | $270K | −2.0% | #241 of 538 |
| 7Kirksville, MO | 51 | 33 | 31.6 | $276K | +1.9% | #255 of 538 |
| 8Farmington, MO | 49 | 107 | 43.1 | $200K | +2.1% | #294 of 538 |
| 9Fort Leonard Wood, MO | 48 | 78 | 46.3 | $194K | +0.8% | #302 of 538 |
Other business types in the Sikeston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons60
- Barbershops54
- Nail salons55
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Sikeston, MO area?
The Sikeston area has 65 salons, barbers and spas on map listings as of September 2026. 13 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts list 186 one-person businesses without payroll.
How much do households in the Sikeston, MO area spend on personal care products and services?
About $17.1M a year, or $864 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 65 salons, barbers and spas on map listings, it comes to $263K per business. It is estimated from the incomes of the 19,809 households in the Sikeston area and national spending patterns by income.
How does the Sikeston, MO area compare with the U.S. for salons, barbers and spas?
The Sikeston area has 32.8 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $263K, 24% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Sikeston area would have about 81, against 65 on map listings. There is one business with payroll in the industry for every 2,830 households, against one for every 804 across the U.S.
How fast is the Sikeston, MO area growing?
Population estimates put the Sikeston area at 49,978 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 19,809 households. Median household income in the Sikeston area is $59,476, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sikeston area scores 61 for salons, barbers and spas (upper middle), #137 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sikeston area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Sikeston area
Screening a site or an acquisition in the Sikeston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sikeston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.