Beauty and personal care · County · Missouri
Salons, barbers and spas in Cole County, MO
The salons, barbers and spas in Cole County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,284 of 2,385 scored counties
#48 of 84 scored counties in Missouri
- Listings
- 136
- 29 chain locations (21%)
- Official establishments
- 28
- −12.5% since 2019
- Household spending a year
- $30.8M
- On personal care products and services · $990 a household
- Spending per listing
- $226K
- 6% above the U.S.
- Listings per 10k households
- 43.7
- 7% below the U.S.
- Population, 2025
- 77,908
- +1.7% since 2020
See the salons, barbers and spas around any address in Cole County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $990 per household (in line with the U.S. average), households in Cole County spend about $30.8M a year on personal care products and services. That works out to $226K per business, 6% above the U.S. figure of $213K.
Cole County has 136 salons, barbers and spas on map listings as of September 2026. 29 of them (21%) are chain locations, against 15% across the U.S. That is 43.7 per 10,000 households, 7% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Cole County was 28 in 2023, down 12.5% from 2019. That is one for every 1,110 households, against one for every 804 across the U.S. Official counts also show 295 one-person businesses without payroll.
Between 2020 and 2025, the population of Cole County grew 1.7%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Cole County is 48 (lower middle), #1,284 of 2,385 scored counties and #48 of 84 scored counties in Missouri.
How Cole County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cole County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.7 | 40.5 | 47.2 |
| Spending per listing | $226K | $240K | $213K |
| Households per official establishment | 1,110 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | −12.5% | +10.7% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $990 | $970 | $1,005 |
| Median household income | $74,876 | $70,702 | $80,734 |
| Groundwork market score | 48 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 28−12.5% over the period
- Employees, 2023
- 163
- Annual payroll, 2023
- $4.8M
- One-person businesses, 2023
- 295Businesses with no payroll
- Map listings, September 2026
- 13629 chain locations
- Listings at the U.S. rate for this spending
- 145The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Cole County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cole County
- Population, 2025 estimate
- 77,908+1.7% since 2020
- Households
- 31,086
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 392 sq. mi.
- People per square mile
- 197
- Median household income
- $74,876+24.7% vs. 2015–2019, before inflation
- Average household income
- $95,025
- Median home value
- $229,600
- Jobs located here
- 56,757
- Daytime population
- 96,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cole County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Cole County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 48Cole County, MO | 48 | 136 | 43.7 | $226K | +1.7% | #1,284 of 2,385 |
Other business types in Cole County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons50
- Barbershops70
- Nail salons54
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Cole County, MO?
Map listings as of September 2026 show 136 salons, barbers and spas in Cole County. 29 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 28 businesses with payroll classed as personal care services in 2023, down 12.5% from 2019. Another 295 one-person businesses have no payroll, by official counts.
How much do households in Cole County, MO spend on personal care products and services?
About $30.8M a year, or $990 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 136 salons, barbers and spas on map listings, it comes to $226K per business. It is estimated from the incomes of the 31,086 households in Cole County and national spending patterns by income.
How does Cole County, MO compare with the U.S. for salons, barbers and spas?
Cole County has 43.7 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $226K, 6% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Cole County would have about 145, against 136 on map listings. There is one business with payroll in the industry for every 1,110 households, against one for every 804 across the U.S. The official count fell 12.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Cole County, MO growing?
Population estimates put Cole County at 77,908 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 31,086 households. The median household income in Cole County is $74,876 a year, 7% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cole County scores 48 for salons, barbers and spas (lower middle), #1,284 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cole County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Cole County
Screening a site or an acquisition in Cole County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.