Beauty and personal care · County · Missouri
Salons, barbers and spas in DeKalb County, MO
Competitor counts, household spending and official business counts for salons, barbers and spas in DeKalb County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #964 of 2,385 scored counties
#38 of 84 scored counties in Missouri
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.4M
- On personal care products and services · $920 a household
- Spending per listing
- $343K
- 61% above the U.S.
- Listings per 10k households
- 26.8
- 43% below the U.S.
- Population, 2025
- 9,795
- −15.6% since 2020
See the salons, barbers and spas around any address in DeKalb County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 salons, barbers and spas in DeKalb County. 2 of them (20%) are chain locations, against 15% across the U.S. That comes to 26.8 for every 10,000 households, 43% below the U.S. rate of 47.2.
At $920 per household (8% below the U.S. average), households in DeKalb County spend about $3.4M a year on personal care products and services. That is about $343K of household spending for each business on map listings, 61% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in DeKalb County: counts under 3 aren’t published. Official counts list 21 one-person businesses without payroll.
Population estimates show DeKalb County declined 15.6% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, DeKalb County has a Groundwork market score of 53 (upper middle): #964 of 2,385 scored counties and #38 of 84 scored counties in Missouri.
How DeKalb County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.8 | 40.5 | 47.2 |
| Spending per listing | $343K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | −15.6% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $920 | $970 | $1,005 |
| Median household income | $69,826 | $70,702 | $80,734 |
| Groundwork market score | 53 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 9,795−15.6% since 2020
- Households
- 3,732
- Median age
- 41.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 421 sq. mi.
- People per square mile
- 26
- Median household income
- $69,826+24.9% vs. 2015–2019, before inflation
- Average household income
- $84,578
- Median home value
- $169,200
- Jobs located here
- 2,800
- Daytime population
- 9,220Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with DeKalb County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 38DeKalb County, MO | 53 | 10 | 26.8 | $343K | −15.6% | #964 of 2,385 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons52
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in DeKalb County, MO?
There are 10 salons, barbers and spas on map listings in DeKalb County as of September 2026. 2 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in DeKalb County: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.
How much do households in DeKalb County, MO spend on personal care products and services?
About $3.4M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $343K per business. It is estimated from the incomes of the 3,732 households in DeKalb County and national spending patterns by income.
How does DeKalb County, MO compare with the U.S. for salons, barbers and spas?
DeKalb County has 26.8 salons, barbers and spas per 10,000 households, 43% below the U.S. rate of 47.2. Spending per business is $343K, 61% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, DeKalb County would have about 16, against 10 on map listings.
How fast is DeKalb County, MO growing?
Population estimates put DeKalb County at 9,795 people in 2025, down 15.6% since 2020, against +3.1% for the U.S. It has 3,732 households. Median household income in DeKalb County is $69,826, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 53 for salons, barbers and spas (upper middle), #964 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.