Beauty and personal care · County · Missouri
Salons, barbers and spas in Caldwell County, MO
Competitor counts, household spending and official business counts for salons, barbers and spas in Caldwell County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.3M
- On personal care products and services · $887 a household
- Spending per listing
- $477K
- 2.2 times the U.S.
- Listings per 10k households
- 18.6
- 61% below the U.S.
- Population, 2025
- 9,012
- +2.1% since 2020
See the salons, barbers and spas around any address in Caldwell County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 7 salons, barbers and spas in Caldwell County. None of them are chain locations, against 15% across the U.S. That is 18.6 per 10,000 households, 61% below the U.S. rate of 47.2.
Households in Caldwell County spend about $3.3M a year on personal care products and services, or $887 per household, 12% below the U.S. average. That works out to $477K per business, 2.2 times the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Caldwell County: counts under 3 aren’t published. Official counts also show 21 one-person businesses without payroll.
Population estimates show Caldwell County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Caldwell County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caldwell County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.6 | 40.5 | 47.2 |
| Spending per listing | $477K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $887 | $970 | $1,005 |
| Median household income | $64,806 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Caldwell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caldwell County
- Population, 2025 estimate
- 9,012+2.1% since 2020
- Households
- 3,769
- Median age
- 42.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 426 sq. mi.
- People per square mile
- 21
- Median household income
- $64,806
- Average household income
- $80,219
- Median home value
- $166,500
- Jobs located here
- 1,895
- Daytime population
- 6,958Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caldwell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Caldwell County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| Caldwell County, MO | Not scored | 7 | 18.6 | $477K | +2.1% |
Other business types in Caldwell County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Caldwell County, MO?
Caldwell County has 7 salons, barbers and spas on map listings as of September 2026. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Caldwell County: counts under 3 are left out. Official counts list 21 one-person businesses without payroll.
How much do households in Caldwell County, MO spend on personal care products and services?
About $3.3M a year, or $887 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 7 salons, barbers and spas on map listings, it comes to $477K per business. It is estimated from the incomes of the 3,769 households in Caldwell County and national spending patterns by income.
How does Caldwell County, MO compare with the U.S. for salons, barbers and spas?
Caldwell County has 18.6 salons, barbers and spas per 10,000 households, 61% below the U.S. rate of 47.2. Spending per business is $477K, 2.2 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Caldwell County would have about 16, against 7 on map listings.
How fast is Caldwell County, MO growing?
Population estimates put Caldwell County at 9,012 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 3,769 households. Median household income in Caldwell County is $64,806, 20% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caldwell County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Caldwell County
Screening a site or an acquisition in Caldwell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.