Market rankings · Missouri
Spas and skin care studios in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 2,350
- 235 chain locations (10%)
- Official establishments
- 503
- +20.3% since 2019
- Household spending a year
- $2.4B
- On personal care products and services
- Listings per 10k households
- 9.4
- 18% below the U.S.
- Spending per listing
- $1M
- 18% above the U.S.
- Rank among states
- #23 of 51
- Market score 51 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missouri has 2,350 spas and skin care studios on map listings as of September 2026. 235 of them (10%) are chain locations, against 10% across the U.S. That is 9.4 per 10,000 households, 18% below the U.S. rate of 11.5.
Household spending on personal care products and services in Missouri comes to about $2.4B a year: $970 per household, 3% below the U.S. average. That works out to $1M per studio, 18% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Official counts show 503 businesses with payroll classed as other personal care services in Missouri in 2023, up 20.3% from 2019. That is one for every 4,987 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 49 SBA-backed loans worth $17.2M have gone to businesses classed as other personal care services in Missouri.
Among the 50 states and DC, Missouri ranks #23 for spas and skin care studios, with a Groundwork market score of 51 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (74). Of the 16 scored small-town markets in or partly in Missouri, the Hannibal area scores highest (71).
Every market in Missouri for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 74 | 43 | 7.3 | $1.3M | +2.2% | #20 of 387 |
| 2St. Joseph, MO-KS | 63 | 29 | 6.2 | $1.5M | −2.0% | #70 of 387 |
| 3St. Louis, MO-IL | 59 | 1,041 | 9.0 | $1.2M | −0.2% | #103 of 387 |
| 4Kansas City, MO-KS | 57 | 987 | 11.0 | $958K | +3.4% | #124 of 387 |
| 5Columbia, MO | 56 | 81 | 9.4 | $1M | +3.9% | #137 of 387 |
| 6Joplin, MO-KS | 54 | 76 | 9.6 | $925K | +3.9% | #157 of 387 |
| 7Springfield, MO | 34 | 252 | 12.7 | $726K | +5.1% | #341 of 387 |
| 8Cape Girardeau, MO-IL | 33 | 45 | 11.7 | $783K | +1.7% | #349 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hannibal, MO | 71 | 5 | 3.3 | $2.7M | +0.4% | #51 of 504 |
| 2Warrensburg, MO | 65 | 17 | 8.1 | $1.1M | +4.9% | #104 of 504 |
| 3Kirksville, MO | 59 | 7 | 6.7 | $1.3M | +1.9% | #154 of 504 |
| 4Fort Leonard Wood, MO | 52 | 14 | 8.3 | $1.1M | +0.8% | #226 of 504 |
| 5Rolla, MO | 51 | 14 | 8.1 | $1.1M | +1.6% | #236 of 504 |
| Quincy, IL-MO | 50 | 24 | 7.7 | $1.2M | −2.0% | #245 of 504 |
| 6Kennett, MO | 42 | 6 | 5.3 | $1.5M | −4.8% | #344 of 504 |
| 7Sikeston, MO | 42 | 16 | 8.1 | $1.1M | −0.3% | #346 of 504 |
| 8Poplar Bluff, MO | 37 | 14 | 8.4 | $951K | −0.4% | #397 of 504 |
| 9Mexico, MO | 35 | 7 | 7.6 | $1.1M | −1.0% | #404 of 504 |
| 10Sedalia, MO | 35 | 19 | 11.2 | $779K | +2.9% | #412 of 504 |
| 11Farmington, MO | 34 | 37 | 14.9 | $578K | +2.1% | #422 of 504 |
| 12Lebanon, MO | 32 | 18 | 12.4 | $665K | +2.5% | #430 of 504 |
| 13West Plains, MO | 29 | 17 | 10.6 | $756K | +2.5% | #458 of 504 |
| 14Branson, MO | 24 | 33 | 14.5 | $598K | +1.7% | #471 of 504 |
| 15Maryville, MO | 23 | 8 | 9.5 | $911K | −4.0% | #473 of 504 |
| Moberly, MO | Not scored | 4 | 4.3 | $1.9M | +0.2% | |
| Marshall, MO | Not scored | 4 | 5.0 | $1.7M | −0.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 90 | 12 | 5.3 | $2M | +11.4% | #11 of 1,769 |
| 2Jefferson County, MO | 78 | 60 | 6.8 | $1.5M | +2.7% | #92 of 1,769 |
| 3Newton County, MO | 74 | 13 | 5.9 | $1.6M | +6.1% | #141 of 1,769 |
| 4Cass County, MO | 74 | 32 | 7.4 | $1.4M | +7.1% | #144 of 1,769 |
| 5Lawrence County, MO | 72 | 6 | 4.1 | $2.1M | +3.7% | #168 of 1,769 |
| 6Callaway County, MO | 68 | 11 | 6.7 | $1.4M | +3.2% | #274 of 1,769 |
| 7Cole County, MO | 65 | 27 | 8.7 | $1.1M | +1.7% | #376 of 1,769 |
| 8Franklin County, MO | 65 | 40 | 9.3 | $1M | +3.1% | #378 of 1,769 |
| 9Christian County, MO | 64 | 33 | 9.4 | $1.1M | +8.3% | #399 of 1,769 |
| 10Platte County, MO | 64 | 49 | 11.2 | $1M | +6.7% | #402 of 1,769 |
| 11Stone County, MO | 63 | 9 | 6.7 | $1.3M | +4.1% | #416 of 1,769 |
| 12Lafayette County, MO | 62 | 10 | 8.0 | $1.3M | +1.4% | #452 of 1,769 |
| 13St. Charles County, MO | 62 | 156 | 9.7 | $1.2M | +4.9% | #454 of 1,769 |
| 14Clay County, MO | 62 | 115 | 11.3 | $942K | +4.3% | #462 of 1,769 |
| 15Benton County, MO | 60 | 5 | 5.8 | $1.4M | +5.7% | #520 of 1,769 |
| 16Johnson County, MO | 60 | 17 | 8.1 | $1.1M | +4.9% | #526 of 1,769 |
| 17Webster County, MO | 60 | 13 | 9.3 | $1M | +10.4% | #531 of 1,769 |
| 18St. Louis city, MO | 57 | 79 | 5.5 | $1.6M | −7.4% | #604 of 1,769 |
| 19Ray County, MO | 57 | 7 | 7.7 | $1.2M | +1.1% | #616 of 1,769 |
| 20Texas County, MO | 56 | 6 | 6.3 | $1.2M | +6.9% | #659 of 1,769 |
| 21Pulaski County, MO | 52 | 14 | 8.3 | $1.1M | +0.8% | #808 of 1,769 |
| 22Boone County, MO | 52 | 77 | 10.1 | $982K | +4.2% | #817 of 1,769 |
| 23Barry County, MO | 51 | 12 | 9.0 | $984K | +4.8% | #847 of 1,769 |
| 24Buchanan County, MO | 50 | 25 | 7.5 | $1.2M | −1.1% | #875 of 1,769 |
| 25Adair County, MO | 49 | 7 | 7.7 | $1.1M | +1.6% | #916 of 1,769 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Phelps County, MO | 46 | 14 | 8.1 | $1.1M | +1.6% | #1,015 of 1,769 |
| 27Moniteau County, MO | 45 | 5 | 8.7 | $1M | +1.4% | #1,054 of 1,769 |
| 28Jackson County, MO | 45 | 337 | 11.0 | $868K | +2.1% | #1,066 of 1,769 |
| 29Livingston County, MO | 44 | 5 | 8.9 | $1M | +1.1% | #1,087 of 1,769 |
| 30St. Louis County, MO | 43 | 466 | 11.3 | $961K | −1.2% | #1,132 of 1,769 |
| 31Dunklin County, MO | 41 | 6 | 5.3 | $1.5M | −4.8% | #1,203 of 1,769 |
| 32Butler County, MO | 40 | 14 | 8.4 | $951K | −0.4% | #1,243 of 1,769 |
| 33Polk County, MO | 40 | 12 | 10.0 | $887K | +6.3% | #1,245 of 1,769 |
| 34Jasper County, MO | 40 | 57 | 11.5 | $759K | +3.7% | #1,255 of 1,769 |
| 35Henry County, MO | 39 | 9 | 9.8 | $868K | +3.2% | #1,284 of 1,769 |
| 36Scott County, MO | 38 | 14 | 9.1 | $970K | −0.1% | #1,313 of 1,769 |
| 37Audrain County, MO | 35 | 7 | 7.6 | $1.1M | −1.0% | #1,405 of 1,769 |
| 38Cape Girardeau County, MO | 35 | 41 | 12.6 | $740K | +2.7% | #1,420 of 1,769 |
| 39Pettis County, MO | 34 | 19 | 11.2 | $779K | +2.9% | #1,443 of 1,769 |
| 40St. Francois County, MO | 34 | 37 | 14.9 | $578K | +2.1% | #1,450 of 1,769 |
| 41Wright County, MO | 31 | 10 | 13.9 | $571K | +8.0% | #1,512 of 1,769 |
| 42Miller County, MO | 30 | 16 | 16.2 | $529K | +4.2% | #1,535 of 1,769 |
| 43Stoddard County, MO | 28 | 11 | 9.5 | $897K | −1.3% | #1,565 of 1,769 |
| 44Greene County, MO | 28 | 192 | 14.7 | $614K | +3.3% | #1,575 of 1,769 |
| 45Howell County, MO | 27 | 17 | 10.6 | $756K | +2.5% | #1,594 of 1,769 |
| 46Laclede County, MO | 27 | 18 | 12.4 | $665K | +2.5% | #1,599 of 1,769 |
| 47Camden County, MO | 27 | 33 | 18.4 | $514K | +2.9% | #1,605 of 1,769 |
| 48Nodaway County, MO | 24 | 8 | 9.5 | $911K | −4.0% | #1,644 of 1,769 |
| 49Vernon County, MO | 24 | 9 | 11.6 | $696K | +1.5% | #1,649 of 1,769 |
| 50Taney County, MO | 20 | 33 | 14.5 | $598K | +1.7% | #1,690 of 1,769 |
| Warren County, MO | Not scored | 4 | 2.9 | $3.5M | +9.2% | |
| Marion County, MO | Not scored | 4 | 3.5 | $2.5M | +0.2% | |
| Randolph County, MO | Not scored | 4 | 4.3 | $1.9M | +0.2% | |
| McDonald County, MO | Not scored | 2 | 2.3 | $3.6M | +3.1% | |
| Washington County, MO | Not scored | 3 | 3.4 | $2.5M | +1.6% | |
| Saline County, MO | Not scored | 4 | 5.0 | $1.7M | −0.3% | |
| Crawford County, MO | Not scored | 2 | 2.1 | $4.1M | −0.4% | |
| Morgan County, MO | Not scored | 2 | 2.3 | $3.7M | +6.8% | |
| Clinton County, MO | Not scored | 4 | 4.8 | $2M | +2.1% | |
| Perry County, MO | Not scored | 4 | 5.3 | $1.7M | +0.6% | |
| Ste. Genevieve County, MO | Not scored | 4 | 5.6 | $1.7M | +1.1% | |
| Andrew County, MO | Not scored | 1 | 1.4 | $6.8M | +0.7% | |
| Pike County, MO | Not scored | 4 | 6.2 | $1.4M | +3.1% | |
| Dallas County, MO | Not scored | 2 | 3.0 | $2.8M | +5.2% | |
| Cooper County, MO | Not scored | 2 | 3.2 | $2.8M | +3.0% | |
| Bates County, MO | Not scored | 4 | 6.5 | $1.3M | +2.9% | |
| New Madrid County, MO | Not scored | 3 | 4.5 | $1.9M | −7.6% | |
| Macon County, MO | Not scored | 4 | 6.6 | $1.3M | −0.1% | |
| Pemiscot County, MO | Not scored | 3 | 4.7 | $1.6M | −7.2% | |
| Gasconade County, MO | Not scored | 3 | 4.9 | $1.8M | +0.1% | |
| Cedar County, MO | Not scored | 4 | 6.9 | $1.2M | +4.8% | |
| Dent County, MO | Not scored | 2 | 3.6 | $2.3M | +1.3% | |
| Osage County, MO | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Madison County, MO | Not scored | 4 | 8.5 | $1M | +1.9% | |
| Douglas County, MO | Not scored | 2 | 4.3 | $1.9M | +6.4% | |
| Mississippi County, MO | Not scored | 2 | 4.5 | $1.8M | −1.1% | |
| Linn County, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Barton County, MO | Not scored | 3 | 6.7 | $1.2M | +1.5% | |
| Montgomery County, MO | Not scored | 2 | 4.3 | $2M | +2.6% | |
| DeKalb County, MO | Not scored | 2 | 5.4 | $1.7M | −15.6% | |
| Wayne County, MO | Not scored | 1 | 2.2 | $3.5M | −1.4% | |
| Ripley County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Bollinger County, MO | Not scored | 1 | 2.5 | $3.3M | +0.9% | |
| Ralls County, MO | Not scored | 1 | 2.5 | $3.6M | +0.9% | |
| Howard County, MO | Not scored | 2 | 5.6 | $1.6M | +0.3% | |
| Lewis County, MO | Not scored | 2 | 6.3 | $1.4M | −1.6% | |
| Grundy County, MO | Not scored | 2 | 5.1 | $1.6M | −0.2% | |
| St. Clair County, MO | Not scored | 1 | 2.5 | $3.3M | +6.7% | |
| Iron County, MO | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Caldwell County, MO | Not scored | 1 | 2.7 | $3.3M | +2.1% | |
| Ozark County, MO | Not scored | 2 | 5.4 | $1.5M | +7.7% | |
| Monroe County, MO | Not scored | 2 | 5.8 | $1.5M | +3.1% | |
| Oregon County, MO | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Hickory County, MO | Not scored | 1 | 2.8 | $2.6M | +8.9% | |
| Daviess County, MO | Not scored | 3 | 9.9 | $911K | +1.5% | |
| Maries County, MO | Not scored | 1 | 2.9 | $3M | −0.7% | |
| Carroll County, MO | Not scored | 1 | 2.8 | $3.1M | −0.6% | |
| Harrison County, MO | Not scored | 4 | 12.5 | $656K | +1.5% | |
| Dade County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Chariton County, MO | Not scored | 2 | 7.5 | $1.3M | −0.1% | |
| Shannon County, MO | Not scored | 1 | 3.5 | $2.3M | +3.6% | |
| Clark County, MO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Gentry County, MO | Not scored | 1 | 4.1 | $2M | +4.2% | |
| Reynolds County, MO | Not scored | 1 | 4.3 | $1.8M | −1.4% | |
| Shelby County, MO | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Sullivan County, MO | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Carter County, MO | Not scored | 5 | 24.5 | $320K | +4.2% | |
| Atchison County, MO | Not scored | 1 | 4.4 | $2M | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 3 | 17.2 | $515K | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 1 | 7.8 | $1.1M | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 1 | 11.8 | $688K | −2.6% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Missouri?
Map listings as of September 2026 show 2,350 spas and skin care studios in Missouri. 235 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 503 businesses with payroll classed as other personal care services in 2023, up 20.3% from 2019.
How much do households in Missouri spend on personal care products and services?
About $2.4B a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 2,350 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for spas and skin care studios?
Missouri has 9.4 spas and skin care studios per 10,000 households, 18% below the U.S. rate of 11.5. Spending per studio is $1M, 18% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Missouri would have about 2,777, against 2,350 on map listings. There is one business with payroll in the industry for every 4,987 households, against one for every 4,055 across the U.S. The official count rose 20.3% from 2019 to 2023, against +29.8% for the U.S.
Which market in Missouri has the highest market score for spas and skin care studios?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 74 (upper middle). Among 16 scored small-town markets in or partly in Missouri, the Hannibal area scores highest, at 71 (upper middle). Among 50 scored counties in Missouri, Lincoln County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 51 for spas and skin care studios (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Missouri
Related business types in Missouri
- Salons, barbers and spas10,154 listings
- Hair salons5,256 listings
- Barbershops1,162 listings
- Nail salons1,183 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.