Beauty and personal care · County · Missouri
Salons, barbers and spas in Lincoln County, MO
The salons, barbers and spas in Lincoln County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 92 out of 100: Very high
Ranked #5 of 2,385 scored counties
#1 of 84 scored counties in Missouri
- Listings
- 47
- 9 chain locations (19%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $23.5M
- On personal care products and services · $1,028 a household
- Spending per listing
- $499K
- 2.4 times the U.S.
- Listings per 10k households
- 20.6
- 56% below the U.S.
- Population, 2025
- 66,676
- +11.4% since 2020
See the salons, barbers and spas around any address in Lincoln County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Lincoln County has a Groundwork market score of 92 (very high): #5 of 2,385 scored counties and #1 of 84 scored counties in Missouri. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 47 salons, barbers and spas in Lincoln County. Chain locations make up 19% of them, against 15% across the U.S. That comes to 20.6 for every 10,000 households, 56% below the U.S. rate of 47.2.
Households in Lincoln County spend about $23.5M a year on personal care products and services, or $1,028 per household, 2% above the U.S. average. That is about $499K of household spending for each business on map listings, 2.4 times the U.S. figure of $213K.
Official counts show 8 businesses with payroll classed as personal care services in Lincoln County in 2023. That is one for every 2,852 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Lincoln County grew 11.4%, faster than the U.S. (+3.1%).
How Lincoln County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 40.5 | 47.2 |
| Spending per listing | $499K | $240K | $213K |
| Households per official establishment | 2,852 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +11.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,028 | $970 | $1,005 |
| Median household income | $89,278 | $70,702 | $80,734 |
| Groundwork market score | 92 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 8
- Employees, 2023
- 38
- Annual payroll, 2023
- $673K
- One-person businesses, 2023
- 213Businesses with no payroll
- Map listings, September 2026
- 479 chain locations
- Listings at the U.S. rate for this spending
- 110The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 66,676+11.4% since 2020
- Households
- 22,817
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 627 sq. mi.
- People per square mile
- 101
- Median household income
- $89,278+39.1% vs. 2015–2019, before inflation
- Average household income
- $100,506
- Median home value
- $244,300
- Jobs located here
- 12,499
- Daytime population
- 43,211Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Lincoln County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas92
- Hair salons92
- Barbershops
- Nail salons90
- Spas and skin care90
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Lincoln County, MO?
There are 47 salons, barbers and spas on map listings in Lincoln County as of September 2026. 9 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Another 213 one-person businesses have no payroll, by official counts.
How much do households in Lincoln County, MO spend on personal care products and services?
About $23.5M a year, or $1,028 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 47 salons, barbers and spas on map listings, it comes to $499K per business. It is estimated from the incomes of the 22,817 households in Lincoln County and national spending patterns by income.
How does Lincoln County, MO compare with the U.S. for salons, barbers and spas?
Lincoln County has 20.6 salons, barbers and spas per 10,000 households, 56% below the U.S. rate of 47.2. Spending per business is $499K, 2.4 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Lincoln County would have about 110, against 47 on map listings. There is one business with payroll in the industry for every 2,852 households, against one for every 804 across the U.S.
How fast is Lincoln County, MO growing?
Population estimates put Lincoln County at 66,676 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 22,817 households. Median household income in Lincoln County is $89,278, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 92 for salons, barbers and spas (very high), #5 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.