Beauty and personal care · Metro area · Missouri
Salons, barbers and spas in the Springfield, MO metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Springfield, MO metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #259 of 387 scored metro areas
#8 of 8 scored metro areas based in Missouri
- Listings
- 927
- 159 chain locations (17%)
- Official establishments
- 224
- +12.1% since 2019
- Household spending a year
- $182.9M
- On personal care products and services · $920 a household
- Spending per listing
- $197K
- 7% below the U.S.
- Listings per 10k households
- 46.6
- In line with the U.S.
- Population, 2025
- 500,694
- +5.1% since 2020
See the salons, barbers and spas around any address in the Springfield metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 927 salons, barbers and spas in the Springfield metro area. Of those, 159 are chain locations, or 17%, against 15% across the U.S. That is 46.6 per 10,000 households, in line with the U.S. rate of 47.2.
At $920 per household (8% below the U.S. average), households in the Springfield metro area spend about $182.9M a year on personal care products and services. Spread across 927 salons, barbers and spas, that is $197K per business, 7% below the U.S. figure of $213K.
Official counts show 224 businesses with payroll classed as personal care services in the Springfield metro area in 2023, up 12.1% from 2019. That is one for every 888 households, against one for every 804 across the U.S. Official counts list 1,780 one-person businesses without payroll. Since fiscal 2022, 16 SBA-backed loans worth $5.5M have gone to businesses classed as personal care services in the Springfield metro area.
Between 2020 and 2025, the population of the Springfield metro area grew 5.1%, faster than the U.S. (+3.1%). The Springfield metro area scores 44 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #259 of 387 scored metro areas and #8 of 8 scored metro areas based in Missouri.
How the Springfield metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Springfield metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.6 | 40.5 | 47.2 |
| Spending per listing | $197K | $240K | $213K |
| Households per official establishment | 888 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | +12.1% | +10.7% | +14.1% |
| Population growth, 2020–2025 | +5.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $920 | $970 | $1,005 |
| Median household income | $65,071 | $70,702 | $80,734 |
| Groundwork market score | 44 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 224+12.1% over the period
- Employees, 2023
- 1,177
- Annual payroll, 2023
- $35.7M
- One-person businesses, 2023
- 1,780Businesses with no payroll
- Map listings, September 2026
- 927159 chain locations
- Listings at the U.S. rate for this spending
- 860The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $5.5M
SBA-backed loans to businesses classed as personal care services in the Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 500,694+5.1% since 2020
- Households
- 198,884
- Median age
- 38.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 3,007 sq. mi.
- People per square mile
- 162
- Median household income
- $65,071+34.0% vs. 2015–2019, before inflation
- Average household income
- $87,400
- Median home value
- $230,700
- Jobs located here
- 224,104
- Daytime population
- 505,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for salons, barbers and spas, numbered among those based in Missouri, with the Springfield metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 73 | 209 | 35.7 | $271K | +2.2% | #12 of 387 |
| 2St. Louis, MO-IL | 60 | 4,640 | 40.0 | $260K | −0.2% | #81 of 387 |
| 3Kansas City, MO-KS | 60 | 3,940 | 44.0 | $240K | +3.4% | #85 of 387 |
| 4St. Joseph, MO-KS | 58 | 150 | 32.0 | $283K | −2.0% | #103 of 387 |
| 5Joplin, MO-KS | 58 | 313 | 39.4 | $225K | +3.9% | #113 of 387 |
| 6Columbia, MO | 56 | 346 | 40.0 | $244K | +3.9% | #131 of 387 |
| 7Cape Girardeau, MO-IL | 45 | 170 | 44.4 | $207K | +1.7% | #249 of 387 |
| 8Springfield, MO | 44 | 927 | 46.6 | $197K | +5.1% | #259 of 387 |
Other business types in the Springfield metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons51
- Barbershops40
- Nail salons56
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Springfield, MO metro area?
There are 927 salons, barbers and spas on map listings in the Springfield metro area as of September 2026. 159 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 224 businesses with payroll classed as personal care services in 2023, up 12.1% from 2019. Official counts also show 1,780 one-person businesses without payroll.
How much do households in the Springfield, MO metro area spend on personal care products and services?
About $182.9M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 927 salons, barbers and spas on map listings, it comes to $197K per business. It is estimated from the incomes of the 198,884 households in the Springfield metro area and national spending patterns by income.
How does the Springfield, MO metro area compare with the U.S. for salons, barbers and spas?
The Springfield metro area has 46.6 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $197K, 7% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Springfield metro area would have about 860, against 927 on map listings. There is one business with payroll in the industry for every 888 households, against one for every 804 across the U.S. The official count rose 12.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Springfield, MO metro area growing?
Population estimates put the Springfield metro area at 500,694 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 198,884 households. Median household income in the Springfield metro area is $65,071, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Springfield metro area scores 44 for salons, barbers and spas (lower middle), #259 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Springfield metro area
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.