Beauty and personal care · Small-town market · Missouri
Salons, barbers and spas in the Rolla, MO area
How the Rolla, MO area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #192 of 538 scored small-town markets
#4 of 17 scored small-town markets based in Missouri
- Listings
- 70
- 17 chain locations (24%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $15.1M
- On personal care products and services · $870 a household
- Spending per listing
- $215K
- In line with the U.S.
- Listings per 10k households
- 40.4
- 14% below the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the salons, barbers and spas around any address in the Rolla area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Rolla area comes to about $15.1M a year: $870 per household, 13% below the U.S. average. Spread across 70 salons, barbers and spas, that is $215K per business, in line with the U.S. figure of $213K.
There are 70 salons, barbers and spas on map listings in the Rolla area as of September 2026. Chain locations make up 24% of them, against 15% across the U.S. That comes to 40.4 for every 10,000 households, 14% below the U.S. rate of 47.2.
Official counts show 6 businesses with payroll classed as personal care services in the Rolla area in 2023. That is one for every 2,888 households, against one for every 804 across the U.S. Official counts list 126 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $300K have gone to businesses classed as personal care services in the Rolla area.
Population estimates put the population change in the Rolla area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Rolla area is 57 (upper middle), #192 of 538 scored small-town markets and #4 of 17 scored small-town markets based in Missouri.
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.4 | 40.5 | 47.2 |
| Spending per listing | $215K | $240K | $213K |
| Households per official establishment | 2,888 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $870 | $970 | $1,005 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | 57 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 12
- Annual payroll, 2023
- $347K
- One-person businesses, 2023
- 126Businesses with no payroll
- Map listings, September 2026
- 7017 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $300K
SBA-backed loans to businesses classed as personal care services in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for salons, barbers and spas, numbered among those based in Missouri (a market based in another state is listed without a number), with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hannibal, MO | 73 | 41 | 26.8 | $329K | +0.4% | #33 of 538 |
| 2Sikeston, MO | 61 | 65 | 32.8 | $263K | −0.3% | #137 of 538 |
| 3Warrensburg, MO | 60 | 75 | 35.6 | $259K | +4.9% | #152 of 538 |
| 4Rolla, MO | 57 | 70 | 40.4 | $215K | +1.6% | #192 of 538 |
| 5Mexico, MO | 56 | 23 | 24.9 | $343K | −1.0% | #194 of 538 |
| 6Marshall, MO | 54 | 27 | 33.5 | $256K | −0.3% | #223 of 538 |
| Quincy, IL-MO | 52 | 105 | 33.8 | $270K | −2.0% | #241 of 538 |
| 7Kirksville, MO | 51 | 33 | 31.6 | $276K | +1.9% | #255 of 538 |
| 8Farmington, MO | 49 | 107 | 43.1 | $200K | +2.1% | #294 of 538 |
| 9Fort Leonard Wood, MO | 48 | 78 | 46.3 | $194K | +0.8% | #302 of 538 |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons52
- Barbershops46
- Nail salons58
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Rolla, MO area?
As of September 2026, map listings count 70 salons, barbers and spas in the Rolla area. 17 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts also show 126 one-person businesses without payroll.
How much do households in the Rolla, MO area spend on personal care products and services?
About $15.1M a year, or $870 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 70 salons, barbers and spas on map listings, it comes to $215K per business. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for salons, barbers and spas?
The Rolla area has 40.4 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $215K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Rolla area would have about 71, against 70 on map listings. There is one business with payroll in the industry for every 2,888 households, against one for every 804 across the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area scores 57 for salons, barbers and spas (upper middle), #192 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.