Groundwork

Beauty and personal care · County · Missouri

Salons, barbers and spas in Maries County, MO

Competitor counts, household spending and official business counts for salons, barbers and spas in Maries County, MO, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
8
3 chain locations (38%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3M
On personal care products and services · $875 a household
Spending per listing
$375K
76% above the U.S.
Listings per 10k households
23.3
51% below the U.S.
Population, 2025
8,397
−0.7% since 2020

See the salons, barbers and spas around any address in Maries County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maries County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $875 per household (13% below the U.S. average), households in Maries County spend about $3M a year on personal care products and services. That works out to $375K per business, 76% above the U.S. figure of $213K.

Maries County has 8 salons, barbers and spas on map listings as of September 2026. Of those, 3 are chain locations, or 38%, against 15% across the U.S. That is 23.3 per 10,000 households, 51% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Maries County, since they leave out counts under 3. Official counts also show 22 one-person businesses without payroll.

Population estimates show Maries County declined 0.7% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Maries County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Maries County, MO compared with Missouri and the U.S.
MeasureMaries CountyMissouriU.S.
Listings per 10k households23.340.547.2
Spending per listing$375K$240K$213K
Households per official establishmentn/a1,086804
Official establishment growth, 2019–2023n/a+10.7%+14.1%
Population growth, 2020–2025−0.7%+1.9%+3.1%
Spending per household on personal care products and services$875$970$1,005
Median household income$59,455$70,702$80,734
Groundwork market scoreNot scored51

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
83 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Maries County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Maries County

Population, 2025 estimate
8,397−0.7% since 2020
Households
3,428
Median age
43.7
Homes lived in by their owners
78%
Vehicles per household
2.3
Land area
527 sq. mi.
People per square mile
16
Median household income
$59,455
Average household income
$75,171
Median home value
$219,100
Jobs located here
1,346
Daytime population
6,236Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Maries County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Maries County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Maries County marked.

Top counties in Missouri

Counties in Missouri ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO924720.6$499K+11.4%#5 of 2,385
2Warren County, MO803021.7$471K+9.2%#66 of 2,385
3Newton County, MO795424.4$379K+6.1%#88 of 2,385
4Andrew County, MO78811.4$854K+0.7%#95 of 2,385
5Osage County, MO781222.7$426K+2.7%#108 of 2,385
6Callaway County, MO783923.7$401K+3.2%#109 of 2,385
7Jefferson County, MO7426429.9$341K+2.7%#187 of 2,385
8Cass County, MO7414032.4$327K+7.1%#191 of 2,385
9Webster County, MO744834.4$271K+10.4%#198 of 2,385
10Ste. Genevieve County, MO721723.8$400K+1.1%#230 of 2,385
Maries County, MONot scored823.3$375K−0.7%

Other business types in Maries County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Maries County, MO?

Map listings as of September 2026 show 8 salons, barbers and spas in Maries County. 3 of them (38%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Maries County: counts under 3 are left out. Official counts list 22 one-person businesses without payroll.

How much do households in Maries County, MO spend on personal care products and services?

About $3M a year, or $875 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 8 salons, barbers and spas on map listings, it comes to $375K per business. It is estimated from the incomes of the 3,428 households in Maries County and national spending patterns by income.

How does Maries County, MO compare with the U.S. for salons, barbers and spas?

Maries County has 23.3 salons, barbers and spas per 10,000 households, 51% below the U.S. rate of 47.2. Spending per business is $375K, 76% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Maries County would have about 14, against 8 on map listings.

How fast is Maries County, MO growing?

Population estimates put Maries County at 8,397 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 3,428 households. The median household income in Maries County is $59,455 a year, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Maries County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Maries County

Screening a site or an acquisition in Maries County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Maries County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.