Beauty and personal care · County · Missouri
Salons, barbers and spas in Washington County, MO
Competitor counts, household spending and official business counts for salons, barbers and spas in Washington County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #363 of 2,385 scored counties
#17 of 84 scored counties in Missouri
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.5M
- On personal care products and services · $837 a household
- Spending per listing
- $498K
- 2.3 times the U.S.
- Listings per 10k households
- 16.8
- 64% below the U.S.
- Population, 2025
- 23,810
- +1.6% since 2020
See the salons, barbers and spas around any address in Washington County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 15 salons, barbers and spas in Washington County. 2 of them (13%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 16.8, 64% below the U.S. rate of 47.2.
Households in Washington County spend about $7.5M a year on personal care products and services, or $837 per household, 17% below the U.S. average. That is about $498K of household spending for each business on map listings, 2.3 times the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Washington County: counts under 3 aren’t published. Official counts list 50 one-person businesses without payroll.
Population estimates show Washington County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Washington County is 67 (upper middle), #363 of 2,385 scored counties and #17 of 84 scored counties in Missouri. That puts it in the top quarter of counties.
How Washington County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washington County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.8 | 40.5 | 47.2 |
| Spending per listing | $498K | $240K | $213K |
| Households per official establishment | n/a | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $837 | $970 | $1,005 |
| Median household income | $56,043 | $70,702 | $80,734 |
| Groundwork market score | 67 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 50Businesses with no payroll
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washington County
- Population, 2025 estimate
- 23,810+1.6% since 2020
- Households
- 8,920
- Median age
- 40.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 760 sq. mi.
- People per square mile
- 31
- Median household income
- $56,043+35.1% vs. 2015–2019, before inflation
- Average household income
- $75,592
- Median home value
- $129,400
- Jobs located here
- 5,111
- Daytime population
- 19,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Washington County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 17Washington County, MO | 67 | 15 | 16.8 | $498K | +1.6% | #363 of 2,385 |
Other business types in Washington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Washington County, MO?
There are 15 salons, barbers and spas on map listings in Washington County as of September 2026. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Washington County: counts under 3 are left out. Official counts also show 50 one-person businesses without payroll.
How much do households in Washington County, MO spend on personal care products and services?
About $7.5M a year, or $837 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 15 salons, barbers and spas on map listings, it comes to $498K per business. It is estimated from the incomes of the 8,920 households in Washington County and national spending patterns by income.
How does Washington County, MO compare with the U.S. for salons, barbers and spas?
Washington County has 16.8 salons, barbers and spas per 10,000 households, 64% below the U.S. rate of 47.2. Spending per business is $498K, 2.3 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Washington County would have about 35, against 15 on map listings.
How fast is Washington County, MO growing?
Population estimates put Washington County at 23,810 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 8,920 households. Median household income in Washington County is $56,043, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 67 for salons, barbers and spas (upper middle), #363 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Washington County
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.