Beauty and personal care · County · Missouri
Salons, barbers and spas in Henry County, MO
The salons, barbers and spas in Henry County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,469 of 2,385 scored counties
#55 of 84 scored counties in Missouri
- Listings
- 35
- 7 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $848 a household
- Spending per listing
- $223K
- 5% above the U.S.
- Listings per 10k households
- 38.0
- 19% below the U.S.
- Population, 2025
- 22,671
- +3.2% since 2020
See the salons, barbers and spas around any address in Henry County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 35 salons, barbers and spas in Henry County. 7 of them (20%) are chain locations, against 15% across the U.S. That is 38.0 per 10,000 households, 19% below the U.S. rate of 47.2.
Household spending on personal care products and services in Henry County comes to about $7.8M a year: $848 per household, 16% below the U.S. average. That works out to $223K per business, 5% above the U.S. figure of $213K.
Official counts show 7 businesses with payroll classed as personal care services in Henry County in 2023. That is one for every 1,317 households, against one for every 804 across the U.S. Official counts also show 50 one-person businesses without payroll.
Population estimates put the population change in Henry County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Henry County scores 45 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,469 of 2,385 scored counties and #55 of 84 scored counties in Missouri.
How Henry County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henry County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.0 | 40.5 | 47.2 |
| Spending per listing | $223K | $240K | $213K |
| Households per official establishment | 1,317 | 1,086 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +14.1% |
| Population growth, 2020–2025 | +3.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $848 | $970 | $1,005 |
| Median household income | $57,926 | $70,702 | $80,734 |
| Groundwork market score | 45 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 9
- Annual payroll, 2023
- $199K
- One-person businesses, 2023
- 50Businesses with no payroll
- Map listings, September 2026
- 357 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Henry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Henry County
- Population, 2025 estimate
- 22,671+3.2% since 2020
- Households
- 9,217
- Median age
- 44.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 697 sq. mi.
- People per square mile
- 32
- Median household income
- $57,926+26.5% vs. 2015–2019, before inflation
- Average household income
- $75,582
- Median home value
- $160,600
- Jobs located here
- 8,284
- Daytime population
- 21,444Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for salons, barbers and spas, numbered among those based in Missouri, with Henry County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 55Henry County, MO | 45 | 35 | 38.0 | $223K | +3.2% | #1,469 of 2,385 |
Other business types in Henry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons34
- Barbershops
- Nail salons
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Henry County, MO?
Henry County has 35 salons, barbers and spas on map listings as of September 2026. 7 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Another 50 one-person businesses have no payroll, by official counts.
How much do households in Henry County, MO spend on personal care products and services?
About $7.8M a year, or $848 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 35 salons, barbers and spas on map listings, it comes to $223K per business. It is estimated from the incomes of the 9,217 households in Henry County and national spending patterns by income.
How does Henry County, MO compare with the U.S. for salons, barbers and spas?
Henry County has 38.0 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $223K, 5% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Henry County would have about 37, against 35 on map listings. There is one business with payroll in the industry for every 1,317 households, against one for every 804 across the U.S.
How fast is Henry County, MO growing?
Population estimates put Henry County at 22,671 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 9,217 households. Median household income in Henry County is $57,926, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henry County scores 45 for salons, barbers and spas (lower middle), #1,469 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Henry County
Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.