Beauty and personal care · Small-town market · Iowa
Salons, barbers and spas in the Burlington, IA-IL area
The salons, barbers and spas in the Burlington, IA-IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #483 of 538 scored small-town markets
#13 of 15 scored small-town markets based in Iowa
- Listings
- 90
- 22 chain locations (24%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $17.7M
- On personal care products and services · $891 a household
- Spending per listing
- $197K
- 7% below the U.S.
- Listings per 10k households
- 45.3
- 4% below the U.S.
- Population, 2025
- 44,061
- −2.5% since 2020
See the salons, barbers and spas around any address in the Burlington area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Burlington area is 30 (lower middle), #483 of 538 scored small-town markets and #13 of 15 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Burlington area comes to about $17.7M a year: $891 per household, 11% below the U.S. average. That is about $197K of household spending for each business on map listings, 7% below the U.S. figure of $213K.
There are 90 salons, barbers and spas on map listings in the Burlington area as of September 2026. Of those, 22 are chain locations, or 24%, against 15% across the U.S. That is 45.3 per 10,000 households, 4% below the U.S. rate of 47.2.
Official counts show 16 businesses with payroll classed as personal care services in the Burlington area in 2023. That is one for every 1,243 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as personal care services in the Burlington area. Population estimates show the Burlington area declined 2.5% from 2020 to 2025, against +3.1% for the U.S.
How the Burlington area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Burlington area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.3 | 40.0 | 47.2 |
| Spending per listing | $197K | $248K | $213K |
| Households per official establishment | 1,243 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −2.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $891 | $990 | $1,005 |
| Median household income | $62,811 | $75,059 | $80,734 |
| Groundwork market score | 30 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 35
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 190Businesses with no payroll
- Map listings, September 2026
- 9022 chain locations
- Listings at the U.S. rate for this spending
- 83The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as personal care services in the Burlington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Burlington area
- Population, 2025 estimate
- 44,061−2.5% since 2020
- Households
- 19,882
- Median age
- 43.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 795 sq. mi.
- People per square mile
- 56
- Median household income
- $62,811+21.6% vs. 2015–2019, before inflation
- Average household income
- $79,624
- Median home value
- $131,000
- Jobs located here
- 20,875
- Daytime population
- 44,288Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Burlington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for salons, barbers and spas, numbered among those based in Iowa, with the Burlington area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshalltown, IA | 72 | 46 | 29.7 | $316K | −0.5% | #39 of 538 |
| 2Pella, IA | 71 | 37 | 27.8 | $361K | +2.3% | #44 of 538 |
| 3Le Mars, IA | 62 | 44 | 42.7 | $239K | 0.0% | #124 of 538 |
| 4Muscatine, IA | 59 | 57 | 32.9 | $286K | −3.0% | #158 of 538 |
| 5Clinton, IA | 57 | 72 | 36.9 | $254K | −0.9% | #183 of 538 |
| 6Ottumwa, IA | 52 | 48 | 34.3 | $261K | −0.3% | #243 of 538 |
| 7Fort Dodge, IA | 50 | 60 | 39.0 | $233K | −0.4% | #274 of 538 |
| 8Spencer, IA | 49 | 33 | 45.3 | $203K | −0.8% | #293 of 538 |
| 9Fort Madison, IA | 47 | 48 | 33.5 | $264K | −3.6% | #306 of 538 |
| 10Spirit Lake, IA | 43 | 47 | 53.1 | $192K | +1.7% | #362 of 538 |
| 13Burlington, IA-IL | 30 | 90 | 45.3 | $197K | −2.5% | #483 of 538 |
Other business types in the Burlington area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons24
- Barbershops52
- Nail salons39
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Burlington, IA-IL area?
As of September 2026, map listings count 90 salons, barbers and spas in the Burlington area. 22 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts also show 190 one-person businesses without payroll.
How much do households in the Burlington, IA-IL area spend on personal care products and services?
About $17.7M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 90 salons, barbers and spas on map listings, it comes to $197K per business. It is estimated from the incomes of the 19,882 households in the Burlington area and national spending patterns by income.
How does the Burlington, IA-IL area compare with the U.S. for salons, barbers and spas?
The Burlington area has 45.3 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $197K, 7% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Burlington area would have about 83, against 90 on map listings. There is one business with payroll in the industry for every 1,243 households, against one for every 804 across the U.S.
How fast is the Burlington, IA-IL area growing?
Population estimates put the Burlington area at 44,061 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 19,882 households. The median household income in the Burlington area is $62,811 a year, 22% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Burlington area scores 30 for salons, barbers and spas (lower middle), #483 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Burlington area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Burlington area
Screening a site or an acquisition in the Burlington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.