Beauty and personal care · County · Illinois
Salons, barbers and spas in McDonough County, IL
The salons, barbers and spas in McDonough County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #2,245 of 2,385 scored counties
#87 of 87 scored counties in Illinois
- Listings
- 54
- 10 chain locations (19%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $10M
- On personal care products and services · $840 a household
- Spending per listing
- $184K
- 13% below the U.S.
- Listings per 10k households
- 45.5
- 4% below the U.S.
- Population, 2025
- 25,916
- −4.5% since 2020
See the salons, barbers and spas around any address in McDonough County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McDonough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, McDonough County has a Groundwork market score of 24 (low): #2,245 of 2,385 scored counties and #87 of 87 scored counties in Illinois. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 54 salons, barbers and spas in McDonough County. 10 of them (19%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 45.5, 4% below the U.S. rate of 47.2.
Household spending on personal care products and services in McDonough County comes to about $10M a year: $840 per household, 16% below the U.S. average. That is about $184K of household spending for each business on map listings, 13% below the U.S. figure of $213K.
Official counts show 10 businesses with payroll classed as personal care services in McDonough County in 2023. That is one for every 1,186 households, against one for every 804 across the U.S. Population estimates put the population change in McDonough County from 2020 to 2025 at −4.5%, against +3.1% for the U.S.
How McDonough County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McDonough County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.5 | 45.3 | 47.2 |
| Spending per listing | $184K | $235K | $213K |
| Households per official establishment | 1,186 | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | −4.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $840 | $1,063 | $1,005 |
| Median household income | $52,795 | $83,390 | $80,734 |
| Groundwork market score | 24 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 10
- Employees, 2023
- 38
- Annual payroll, 2023
- $732K
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 5410 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in McDonough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McDonough County
- Population, 2025 estimate
- 25,916−4.5% since 2020
- Households
- 11,856
- Median age
- 38.4
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 589 sq. mi.
- People per square mile
- 46
- Median household income
- $52,795+18.7% vs. 2015–2019, before inflation
- Average household income
- $71,521
- Median home value
- $107,500
- Jobs located here
- 9,784
- Daytime population
- 25,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McDonough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of McDonough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with McDonough County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| 87McDonough County, IL | 24 | 54 | 45.5 | $184K | −4.5% | #2,245 of 2,385 |
Other business types in McDonough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons21
- Barbershops25
- Nail salons22
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in McDonough County, IL?
There are 54 salons, barbers and spas on map listings in McDonough County as of September 2026. 10 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Another 105 one-person businesses have no payroll, by official counts.
How much do households in McDonough County, IL spend on personal care products and services?
About $10M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 54 salons, barbers and spas on map listings, it comes to $184K per business. It is estimated from the incomes of the 11,856 households in McDonough County and national spending patterns by income.
How does McDonough County, IL compare with the U.S. for salons, barbers and spas?
McDonough County has 45.5 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $184K, 13% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, McDonough County would have about 47, against 54 on map listings. There is one business with payroll in the industry for every 1,186 households, against one for every 804 across the U.S.
How fast is McDonough County, IL growing?
Population estimates put McDonough County at 25,916 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 11,856 households. Median household income in McDonough County is $52,795, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McDonough County scores 24 for salons, barbers and spas (low), #2,245 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McDonough County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in McDonough County
Screening a site or an acquisition in McDonough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McDonough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.