Market rankings · Illinois
Nail salons in Illinois
Every metro area, small-town market and county in Illinois, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 2,889
- 809 chain locations (28%)
- Official establishments
- 968
- +24.6% since 2019
- Household spending a year
- $5.4B
- On personal care products and services
- Listings per 10k households
- 5.7
- 5% below the U.S.
- Spending per listing
- $1.9M
- 11% above the U.S.
- Rank among states
- #32 of 51
- Market score 43 · Lower middle
A site report maps the nail salons on map listings around any address in Illinois by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,889 nail salons on map listings in Illinois as of September 2026. 809 of them (28%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.7, 5% below the U.S. rate of 6.0.
At $1,063 per household (6% above the U.S. average), households in Illinois spend about $5.4B a year on personal care products and services. That works out to $1.9M per salon, 11% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in Illinois was 968 in 2023, up 24.6% from 2019. That is one for every 5,203 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 45 SBA-backed loans worth $11.3M have gone to businesses classed as nail salons in Illinois.
Among the 50 states and DC, Illinois ranks #32 for nail salons, with a Groundwork market score of 43 (lower middle). Of the 12 scored metro areas in or partly in Illinois, the Champaign-Urbana metro area scores highest (62). Of the 14 scored small-town markets in or partly in Illinois, the Rochelle area scores highest (74).
Every market in Illinois for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Illinois, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Champaign-Urbana, IL | 62 | 40 | 4.1 | $2.3M | +1.5% | #83 of 387 |
| 2Peoria, IL | 61 | 69 | 4.5 | $2.2M | −1.3% | #93 of 387 |
| 3Bloomington, IL | 60 | 33 | 4.7 | $2.2M | +0.1% | #96 of 387 |
| Cape Girardeau, MO-IL | 58 | 17 | 4.4 | $2.1M | +1.7% | #119 of 387 |
| 4Kankakee, IL | 57 | 17 | 4.1 | $2.4M | −1.7% | #125 of 387 |
| St. Louis, MO-IL | 54 | 621 | 5.4 | $1.9M | −0.2% | #157 of 387 |
| 5Rockford, IL | 54 | 69 | 5.1 | $1.9M | −0.3% | #159 of 387 |
| 6Springfield, IL | 51 | 53 | 5.9 | $1.7M | −1.2% | #186 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 50 | 91 | 5.6 | $1.7M | −0.9% | #192 of 387 |
| Paducah, KY-IL | 47 | 14 | 3.4 | $2.5M | −1.2% | #217 of 387 |
| 7Chicago-Naperville-Elgin, IL-IN | 46 | 2,361 | 6.5 | $1.7M | 0.0% | #229 of 387 |
| 8Decatur, IL | 40 | 19 | 4.4 | $2.1M | −4.3% | #289 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 74 | 6 | 2.9 | $3.5M | −0.7% | #31 of 387 |
| 2Ottawa, IL | 73 | 21 | 3.4 | $2.8M | −1.6% | #37 of 387 |
| 3Effingham, IL | 65 | 7 | 3.9 | $2.6M | −0.9% | #94 of 387 |
| 4Quincy, IL-MO | 61 | 13 | 4.2 | $2.2M | −2.0% | #122 of 387 |
| 5Marion-Herrin, IL | 56 | 17 | 5.9 | $1.6M | +0.2% | #159 of 387 |
| 6Taylorville, IL | 55 | 5 | 3.7 | $2.4M | −1.5% | #163 of 387 |
| 7Sterling, IL | 53 | 9 | 3.9 | $2.4M | −2.6% | #179 of 387 |
| 8Jacksonville, IL | 51 | 6 | 4.0 | $2.3M | −3.1% | #197 of 387 |
| 9Carbondale, IL | 51 | 9 | 3.9 | $2.1M | −1.5% | #199 of 387 |
| 10Danville, IL | 44 | 12 | 4.0 | $2.2M | −3.7% | #238 of 387 |
| 11Charleston-Mattoon, IL | 42 | 12 | 5.8 | $1.5M | −1.0% | #254 of 387 |
| Burlington, IA-IL | 39 | 10 | 5.0 | $1.8M | −2.5% | #270 of 387 |
| 12Galesburg, IL | 38 | 9 | 4.3 | $2M | −4.1% | #272 of 387 |
| 13Macomb, IL | 25 | 7 | 5.9 | $1.4M | −4.5% | #342 of 387 |
| Freeport, IL | Not scored | 3 | 1.5 | $5.8M | −3.0% | |
| Centralia, IL | Not scored | 4 | 2.6 | $3.4M | −3.4% | |
| Mount Vernon, IL | Not scored | 4 | 2.7 | $3.3M | −2.3% | |
| Pontiac, IL | Not scored | 4 | 2.7 | $3.5M | −2.1% | |
| Dixon, IL | Not scored | 3 | 2.2 | $4.3M | −3.4% | |
| Canton, IL | Not scored | 2 | 1.4 | $6.1M | −2.0% | |
| Lincoln, IL | Not scored | 2 | 1.8 | $5.2M | −2.5% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ogle County, IL | 69 | 6 | 2.9 | $3.5M | −0.7% | #162 of 1,328 |
| 2Will County, IL | 69 | 127 | 5.2 | $2.3M | +2.2% | #176 of 1,328 |
| 3LaSalle County, IL | 67 | 18 | 4.0 | $2.4M | −1.5% | #211 of 1,328 |
| 4DeKalb County, IL | 67 | 16 | 4.0 | $2.4M | +1.5% | #212 of 1,328 |
| 5Kendall County, IL | 67 | 33 | 7.3 | $1.7M | +9.9% | #227 of 1,328 |
| 6Henry County, IL | 63 | 6 | 3.0 | $3.3M | −2.2% | #314 of 1,328 |
| 7Madison County, IL | 63 | 48 | 4.4 | $2.3M | −1.0% | #326 of 1,328 |
| 8McLean County, IL | 63 | 33 | 4.7 | $2.2M | +0.1% | #329 of 1,328 |
| 9Champaign County, IL | 62 | 38 | 4.4 | $2.1M | +1.8% | #346 of 1,328 |
| 10Tazewell County, IL | 62 | 26 | 4.8 | $2.1M | −0.9% | #347 of 1,328 |
| 11Kankakee County, IL | 60 | 17 | 4.1 | $2.4M | −1.7% | #394 of 1,328 |
| 12Rock Island County, IL | 60 | 26 | 4.2 | $2.2M | −1.7% | #398 of 1,328 |
| 13Kane County, IL | 60 | 119 | 6.4 | $1.8M | +1.8% | #401 of 1,328 |
| 14McHenry County, IL | 57 | 82 | 7.0 | $1.7M | +2.5% | #489 of 1,328 |
| 15Grundy County, IL | 57 | 14 | 6.8 | $1.6M | +2.9% | #490 of 1,328 |
| 16Peoria County, IL | 56 | 40 | 5.1 | $1.8M | −1.6% | #513 of 1,328 |
| 17Effingham County, IL | 55 | 7 | 5.0 | $2M | −0.5% | #534 of 1,328 |
| 18Adams County, IL | 55 | 13 | 4.7 | $2M | −2.1% | #536 of 1,328 |
| 19St. Clair County, IL | 54 | 55 | 5.5 | $1.8M | −2.5% | #564 of 1,328 |
| 20Sangamon County, IL | 53 | 53 | 6.3 | $1.6M | −1.0% | #601 of 1,328 |
| 21Christian County, IL | 52 | 5 | 3.7 | $2.4M | −1.5% | #612 of 1,328 |
| 22DuPage County, IL | 52 | 239 | 6.8 | $1.8M | +0.3% | #624 of 1,328 |
| 23Whiteside County, IL | 51 | 9 | 3.9 | $2.4M | −2.6% | #650 of 1,328 |
| 24Winnebago County, IL | 51 | 67 | 5.8 | $1.6M | −0.4% | #675 of 1,328 |
| 25Williamson County, IL | 51 | 17 | 5.9 | $1.6M | +0.2% | #677 of 1,328 |
Show all 102 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Jackson County, IL | 50 | 9 | 3.9 | $2.1M | −1.5% | #697 of 1,328 |
| 27Monroe County, IL | 48 | 9 | 6.5 | $1.8M | −0.3% | #754 of 1,328 |
| 28Lake County, IL | 48 | 187 | 7.2 | $1.7M | +0.8% | #755 of 1,328 |
| 29Macon County, IL | 44 | 19 | 4.4 | $2.1M | −4.3% | #856 of 1,328 |
| 30Morgan County, IL | 44 | 6 | 4.6 | $2M | −2.9% | #858 of 1,328 |
| 31Cook County, IL | 43 | 1,411 | 6.7 | $1.6M | −1.3% | #888 of 1,328 |
| 32Vermilion County, IL | 42 | 12 | 4.0 | $2.2M | −3.7% | #899 of 1,328 |
| 33Coles County, IL | 40 | 12 | 5.8 | $1.5M | −1.0% | #948 of 1,328 |
| 34Knox County, IL | 38 | 9 | 4.3 | $2M | −4.1% | #980 of 1,328 |
| 35Saline County, IL | 32 | 5 | 5.0 | $1.7M | −4.1% | #1,099 of 1,328 |
| 36McDonough County, IL | 22 | 7 | 5.9 | $1.4M | −4.5% | #1,220 of 1,328 |
| Boone County, IL | Not scored | 2 | 1.0 | $10.3M | +0.4% | |
| Macoupin County, IL | Not scored | 2 | 1.1 | $8.5M | −2.6% | |
| Stephenson County, IL | Not scored | 3 | 1.5 | $5.8M | −3.0% | |
| Woodford County, IL | Not scored | 2 | 1.4 | $8M | −0.8% | |
| Franklin County, IL | Not scored | 3 | 1.9 | $4.5M | −2.1% | |
| Marion County, IL | Not scored | 4 | 2.6 | $3.4M | −3.4% | |
| Clinton County, IL | Not scored | 4 | 2.7 | $3.8M | +0.6% | |
| Jefferson County, IL | Not scored | 4 | 2.7 | $3.3M | −2.3% | |
| Livingston County, IL | Not scored | 4 | 2.7 | $3.5M | −2.1% | |
| Lee County, IL | Not scored | 3 | 2.2 | $4.3M | −3.4% | |
| Fulton County, IL | Not scored | 2 | 1.4 | $6.1M | −2.0% | |
| Bureau County, IL | Not scored | 3 | 2.1 | $4.4M | −2.1% | |
| Randolph County, IL | Not scored | 4 | 3.3 | $2.7M | −0.6% | |
| Montgomery County, IL | Not scored | 3 | 2.7 | $3.4M | −0.6% | |
| Logan County, IL | Not scored | 2 | 1.8 | $5.2M | −2.5% | |
| Iroquois County, IL | Not scored | 2 | 1.7 | $5.2M | −3.0% | |
| Jo Daviess County, IL | Not scored | 2 | 1.9 | $5.1M | −2.2% | |
| Fayette County, IL | Not scored | 1 | 1.3 | $6.9M | −3.2% | |
| Jersey County, IL | Not scored | 4 | 5.0 | $2M | −1.5% | |
| Shelby County, IL | Not scored | 2 | 2.2 | $4.1M | −1.6% | |
| Perry County, IL | Not scored | 1 | 1.3 | $7.1M | −3.5% | |
| Douglas County, IL | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Crawford County, IL | Not scored | 3 | 4.0 | $2.4M | +0.1% | |
| Hancock County, IL | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Union County, IL | Not scored | 4 | 5.8 | $1.5M | −3.7% | |
| Bond County, IL | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Piatt County, IL | Not scored | 1 | 1.4 | $7.5M | +0.6% | |
| Edgar County, IL | Not scored | 1 | 1.3 | $6.7M | −2.9% | |
| Warren County, IL | Not scored | 1 | 1.5 | $6.3M | −3.6% | |
| Wayne County, IL | Not scored | 1 | 1.5 | $5.8M | −1.6% | |
| Richland County, IL | Not scored | 2 | 3.1 | $2.8M | −3.7% | |
| Carroll County, IL | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Mercer County, IL | Not scored | 3 | 4.6 | $2.1M | −2.6% | |
| De Witt County, IL | Not scored | 2 | 3.0 | $3.1M | −2.1% | |
| Clark County, IL | Not scored | 1 | 1.5 | $6.1M | −2.2% | |
| Lawrence County, IL | Not scored | 1 | 1.8 | $4.9M | −9.7% | |
| Pike County, IL | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Moultrie County, IL | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Massac County, IL | Not scored | 1 | 1.8 | $4.8M | −4.5% | |
| Washington County, IL | Not scored | 0 | 0.0 | n/a | −1.2% | |
| White County, IL | Not scored | 2 | 3.5 | $2.4M | −4.0% | |
| Ford County, IL | Not scored | 1 | 1.7 | $5.2M | −2.2% | |
| Johnson County, IL | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Clay County, IL | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Cass County, IL | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Mason County, IL | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Menard County, IL | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Greene County, IL | Not scored | 0 | 0.0 | n/a | −5.1% | |
| Marshall County, IL | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Wabash County, IL | Not scored | 4 | 8.4 | $1M | −3.6% | |
| Cumberland County, IL | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Jasper County, IL | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Hamilton County, IL | Not scored | 1 | 3.0 | $3.1M | −1.7% | |
| Schuyler County, IL | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Brown County, IL | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Henderson County, IL | Not scored | 1 | 3.7 | $2.4M | −5.6% | |
| Edwards County, IL | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Putnam County, IL | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Stark County, IL | Not scored | 1 | 4.4 | $2.1M | −1.2% | |
| Pulaski County, IL | Not scored | 0 | 0.0 | n/a | −6.9% | |
| Scott County, IL | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Alexander County, IL | Not scored | 0 | 0.0 | n/a | −11.6% | |
| Gallatin County, IL | Not scored | 0 | 0.0 | n/a | −6.4% | |
| Calhoun County, IL | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Pope County, IL | Not scored | 1 | 7.2 | $1.2M | −2.2% | |
| Hardin County, IL | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Illinois?
As of September 2026, map listings count 2,889 nail salons in Illinois. 809 of them (28%) are chain locations. The listings count nail salons. Official counts show 968 businesses with payroll classed as nail salons in 2023, up 24.6% from 2019. Official counts also show 12,028 one-person businesses without payroll.
How much do households in Illinois spend on personal care products and services?
About $5.4B a year, or $1,063 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 2,889 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 5,036,449 households in Illinois and national spending patterns by income.
How does Illinois compare with the U.S. for nail salons?
Illinois has 5.7 nail salons per 10,000 households, 5% below the U.S. rate of 6.0. Spending per salon is $1.9M, 11% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Illinois would have about 3,205, against 2,889 on map listings. There is one business with payroll in the industry for every 5,203 households, against one for every 3,754 across the U.S. The official count rose 24.6% from 2019 to 2023, against +23.2% for the U.S.
Which market in Illinois has the highest market score for nail salons?
Among 12 scored metro areas in or partly in Illinois, the Champaign-Urbana metro area scores highest, at 62 (upper middle). Among 14 scored small-town markets in or partly in Illinois, the Rochelle area scores highest, at 74 (upper middle). Among 36 scored counties in Illinois, Ogle County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Illinois scores 43 for nail salons (lower middle), #32 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Illinois. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Illinois
Related business types in Illinois
- Salons, barbers and spas22,798 listings
- Hair salons11,760 listings
- Barbershops2,555 listings
- Spas and skin care5,077 listings
Screening a site or an acquisition in Illinois?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.