Beauty and personal care · County · Illinois
Salons, barbers and spas in Marshall County, IL
The salons, barbers and spas in Marshall County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #480 of 2,385 scored counties
#13 of 87 scored counties in Illinois
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.8M
- On personal care products and services · $933 a household
- Spending per listing
- $475K
- 2.2 times the U.S.
- Listings per 10k households
- 19.6
- 58% below the U.S.
- Population, 2025
- 11,473
- −2.0% since 2020
See the salons, barbers and spas around any address in Marshall County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 salons, barbers and spas in Marshall County. One of them (10%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 19.6, 58% below the U.S. rate of 47.2.
Household spending on personal care products and services in Marshall County comes to about $4.8M a year: $933 per household, 7% below the U.S. average. That is about $475K of household spending for each business on map listings, 2.2 times the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Marshall County: counts under 3 aren’t published. Official counts list 34 one-person businesses without payroll.
Population estimates put the population change in Marshall County from 2020 to 2025 at −2.0%, against +3.1% for the U.S. Marshall County scores 64 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #480 of 2,385 scored counties and #13 of 87 scored counties in Illinois. That puts it in the top quarter of counties.
How Marshall County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 45.3 | 47.2 |
| Spending per listing | $475K | $235K | $213K |
| Households per official establishment | n/a | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | −2.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $933 | $1,063 | $1,005 |
| Median household income | $71,585 | $83,390 | $80,734 |
| Groundwork market score | 64 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 11,473−2.0% since 2020
- Households
- 5,094
- Median age
- 45.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 387 sq. mi.
- People per square mile
- 30
- Median household income
- $71,585+22.4% vs. 2015–2019, before inflation
- Average household income
- $85,623
- Median home value
- $142,800
- Jobs located here
- 2,729
- Daytime population
- 8,879Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Marshall County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| 13Marshall County, IL | 64 | 10 | 19.6 | $475K | −2.0% | #480 of 2,385 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Marshall County, IL?
There are 10 salons, barbers and spas on map listings in Marshall County as of September 2026. One of them (10%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Marshall County: counts under 3 are left out. Official counts also show 34 one-person businesses without payroll.
How much do households in Marshall County, IL spend on personal care products and services?
About $4.8M a year, or $933 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $475K per business. It is estimated from the incomes of the 5,094 households in Marshall County and national spending patterns by income.
How does Marshall County, IL compare with the U.S. for salons, barbers and spas?
Marshall County has 19.6 salons, barbers and spas per 10,000 households, 58% below the U.S. rate of 47.2. Spending per business is $475K, 2.2 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Marshall County would have about 22, against 10 on map listings.
How fast is Marshall County, IL growing?
Population estimates put Marshall County at 11,473 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 5,094 households. Median household income in Marshall County is $71,585, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 64 for salons, barbers and spas (upper middle), #480 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.