State profile · 56 business types

Illinois market data

How Illinois compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 12,719,141; −0.6% since 2020
Households: 5,036,449
Median household income: $83,390; +26.6% vs. 2015–2019, before inflation
Median home value: $263,300
Jobs located here: 5,943,827

A site report maps the competitors on map listings around any address in Illinois by name and distance, and the households and spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Illinois has an estimated 12,719,141 people and 5,036,449 households. Between 2020 and 2025, the population of Illinois declined 0.6%, against +3.1% for the U.S. Median household income in Illinois is $83,390, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

Relative to the U.S., household spending in Illinois runs highest on medical and dental services (an index of 118, where 100 is the U.S. average) and lowest on vehicle insurance (74).

By the Groundwork market score, Illinois’s highest ranks among the 50 states and DC are for veterinarians (#12), convenience stores (#13) and grocery and convenience stores (#13).

Against the U.S., map listings per household run highest for funeral homes (29% above the U.S. rate) and lowest for convenience stores (31% below the U.S. rate).

All 56 business types in Illinois

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Illinois: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	56,407	112.0	102	$376K	23,334	46	#30 of 51
Sit-down restaurants	31,234	62.0	101	$680K	9,928	41	#36 of 51
Fast food and sandwich shops	6,826	13.6	102	$3.1M	10,622	41	#36 of 51
Pizza	4,499	8.9	111	$4.7M	10,622	36	#42 of 51
Coffee shops and cafes	5,172	10.3	94	$4.1M	2,677	57	#22 of 51
Bakeries and dessert shops	4,962	9.9	101	$4.3M	3,109	44	#35 of 51
Groceries and convenience
Grocery and convenience stores	7,544	15.0	80	$4.2M	3,492	60	#13 of 51
Grocery stores	3,049	6.1	90	$10.4M	2,647	45	#31 of 51
Convenience stores	2,761	5.5	69	$11.5M	845	62	#13 of 51
Auto
Auto repair and car care	16,677	33.1	93	$294K	8,044	44	#34 of 51
Auto repair shops	10,242	20.3	94	$479K	5,997	38	#41 of 51
Collision repair and body shops	1,635	3.2	103	$3M	1,534	33	#44 of 51
Car washes and detailing	1,829	3.6	95	$2.7M	783	46	#32 of 51
Tire shops	1,561	3.1	82	$3.1M	599	59	#20 of 51
Oil change and quick lube	397	0.8	114	$12.4M	364	34	#41 of 50
Gas stations	4,621	9.2	84	$2.6M	3,819	43	#31 of 51
Insurance agencies	9,188	18.2	117	$795K	5,679	11	#51 of 51
Beauty and personal care
Salons, barbers and spas	22,798	45.3	96	$235K	5,825	44	#37 of 51
Hair salons	11,760	23.3	100	$455K	3,346	40	#41 of 51
Barbershops	2,555	5.1	96	$2.1M	294	39	#41 of 51
Nail salons	2,889	5.7	95	$1.9M	968	43	#32 of 51
Spas and skin care	5,077	10.1	88	$1.1M	1,135	52	#22 of 51
Fitness and classes
Gyms, studios and classes	7,375	14.6	98	$720K	3,019	51	#21 of 51
Gyms	3,889	7.7	101	$1.4M	1,621	50	#24 of 51
Yoga, Pilates and fitness studios	1,152	2.3	96	$4.6M	1,621	47	#33 of 51
Martial arts and dance studios	2,334	4.6	94	$2.3M	1,398	52	#21 of 51
Health care
Doctors, dentists and clinics	51,512	102.3	121	$148K	18,746	43	#31 of 51
Dentists and orthodontists	6,963	13.8	105	$1.1M	5,781	48	#24 of 51
Primary care and pediatrics	3,643	7.2	100	$2.1M	7,503	56	#17 of 51
Urgent care and walk-in clinics	278	0.6	120	$27.5M	250	61	#15 of 50
Chiropractors	3,037	6.0	111	$2.5M	1,799	49	#27 of 51
Physical therapy	3,058	6.1	113	$2.5M	2,545	49	#28 of 51
Optometrists and eye care	2,327	4.6	112	$3.3M	868	53	#21 of 51
Pets
Pet businesses	4,983	9.9	95	$935K	2,547	55	#21 of 51
Veterinarians	1,504	3.0	91	$3.1M	1,159	63	#12 of 51
Pet grooming and boarding	1,873	3.7	103	$2.5M	1,021	48	#27 of 51
Pet stores	930	1.8	90	$5M	367	52	#25 of 51
Child care
Child care and preschools	2,604	5.2	90	$946K	3,138	45	#30 of 51
Clothing and laundry
Clothing, shoes and laundry	11,555	22.9	98	$933K	4,733	44	#34 of 51
Clothing and shoe stores	8,001	15.9	98	$1.3M	3,647	48	#27 of 51
Laundromats	845	1.7	106	$12.8M	474	32	#43 of 51
Dry cleaners	738	1.5	115	$14.6M	612	30	#46 of 51
Home services
Home repair trades	6,550	13.0	105	$2.2M	7,785	47	#31 of 51
HVAC and plumbing	3,490	6.9	110	$4.2M	4,070	40	#36 of 51
Electricians	1,192	2.4	96	$12.3M	2,689	52	#23 of 51
Roofing and gutters	1,868	3.7	103	$7.9M	1,026	38	#37 of 51
Lawn, cleaning and pest control	3,937	7.8	93	$1.7M	8,245	43	#28 of 51
Landscaping and lawn care	2,468	4.9	102	$2.7M	5,034	38	#32 of 51
House cleaning	985	2.0	91	$6.8M	2,816	44	#32 of 51
Pest control	484	1.0	71	$13.8M	395	58	#14 of 51
Real estate
Real estate	16,459	32.7	85	105 (index)	9,269	43	#31 of 51
Real estate agents and brokers	12,860	25.5	83	107 (index)	4,933	41	#35 of 51
Property management	1,280	2.5	83	105 (index)	2,070	45	#31 of 51
Mortgage brokers and lenders	1,997	4.0	93	96 (index)	691	38	#40 of 51
Home inspectors	322	0.6	100	89 (index)	234	31	#45 of 50
Funeral services
Funeral homes	1,371	2.7	129	$514K	743	30	#39 of 51

Markets in Illinois

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Illinois growing?

Population estimates put Illinois at 12,719,141 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 5,036,449 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.

How much do households in Illinois spend?

Households in Illinois spend about $74.9B a year on rent and homeowner costs, $31.7B on groceries and $21.2B on food away from home. Set against the U.S., households in Illinois spend the most on medical and dental services (an index of 118, where 100 is the U.S. average) and the least on vehicle insurance (74).

Which business types rank highest in Illinois?

Among the 50 states and DC, Illinois ranks highest for veterinarians (#12), convenience stores (#13) and grocery and convenience stores (#13) by the Groundwork market score.

How does Illinois compare with the U.S.?

The median household income in Illinois is $83,390 a year, 3% above the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $263,300, against $332,700 for the U.S. For its number of households, Illinois has the most map listings, relative to the U.S., for funeral homes (29% above the U.S. rate) and the fewest for convenience stores (31% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Illinois. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

Screening a site or an acquisition in Illinois?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans

Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.