Beauty and personal care · County · Illinois
Salons, barbers and spas in Brown County, IL
Competitor counts, household spending and official business counts for salons, barbers and spas in Brown County, IL, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.8M
- On personal care products and services · $886 a household
- Spending per listing
- $181K
- 15% below the U.S.
- Listings per 10k households
- 49.0
- 4% above the U.S.
- Population, 2025
- 6,401
- +2.7% since 2020
See the salons, barbers and spas around any address in Brown County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Brown County comes to about $1.8M a year: $886 per household, 12% below the U.S. average. That is about $181K of household spending for each business on map listings, 15% below the U.S. figure of $213K.
There are 10 salons, barbers and spas on map listings in Brown County as of September 2026. 2 of them (20%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 49.0, 4% above the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Brown County, since they leave out counts under 3. Official counts list 11 one-person businesses without payroll.
Between 2020 and 2025, the population of Brown County grew 2.7%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Brown County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brown County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.0 | 45.3 | 47.2 |
| Spending per listing | $181K | $235K | $213K |
| Households per official establishment | n/a | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | +2.7% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $886 | $1,063 | $1,005 |
| Median household income | $67,917 | $83,390 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brown County
- Population, 2025 estimate
- 6,401+2.7% since 2020
- Households
- 2,041
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 306 sq. mi.
- People per square mile
- 21
- Median household income
- $67,917
- Average household income
- $81,732
- Median home value
- $150,300
- Jobs located here
- 4,933
- Daytime population
- 8,809Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Brown County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| Brown County, IL | Not scored | 10 | 49.0 | $181K | +2.7% |
Other business types in Brown County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Brown County, IL?
As of September 2026, map listings count 10 salons, barbers and spas in Brown County. 2 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Brown County: counts under 3 are left out. Official counts also show 11 one-person businesses without payroll.
How much do households in Brown County, IL spend on personal care products and services?
About $1.8M a year, or $886 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $181K per business. It is estimated from the incomes of the 2,041 households in Brown County and national spending patterns by income.
How does Brown County, IL compare with the U.S. for salons, barbers and spas?
Brown County has 49.0 salons, barbers and spas per 10,000 households, 4% above the U.S. rate of 47.2. Spending per business is $181K, 15% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Brown County would have about 9, against 10 on map listings.
How fast is Brown County, IL growing?
Population estimates put Brown County at 6,401 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 2,041 households. The median household income in Brown County is $67,917 a year, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Brown County
Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.