Groundwork

Beauty and personal care · County · Illinois

Salons, barbers and spas in Stark County, IL

Competitor counts, household spending and official business counts for salons, barbers and spas in Stark County, IL, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
1 chain location (20%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.1M
On personal care products and services · $939 a household
Spending per listing
$429K
Twice the U.S.
Listings per 10k households
21.9
54% below the U.S.
Population, 2025
5,319
−1.2% since 2020

See the salons, barbers and spas around any address in Stark County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Stark County spend about $2.1M a year on personal care products and services, or $939 per household, 7% below the U.S. average. That works out to $429K per business, twice the U.S. figure of $213K.

There are 5 salons, barbers and spas on map listings in Stark County as of September 2026. One of them (20%) is a chain location, against 15% across the U.S. That comes to 21.9 for every 10,000 households, 54% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Stark County, since they leave out counts under 3. Official counts also show 16 one-person businesses without payroll.

Between 2020 and 2025, the population of Stark County declined 1.2%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Stark County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Stark County, IL compared with Illinois and the U.S.
MeasureStark CountyIllinoisU.S.
Listings per 10k households21.945.347.2
Spending per listing$429K$235K$213K
Households per official establishmentn/a865804
Official establishment growth, 2019–2023n/a+8.2%+14.1%
Population growth, 2020–2025−1.2%−0.6%+3.1%
Spending per household on personal care products and services$939$1,063$1,005
Median household income$62,878$83,390$80,734
Groundwork market scoreNot scored44

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
16Businesses with no payroll
Map listings, September 2026
51 chain location
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Stark County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stark County

Population, 2025 estimate
5,319−1.2% since 2020
Households
2,285
Median age
44.0
Homes lived in by their owners
80%
Vehicles per household
1.9
Land area
288 sq. mi.
People per square mile
18
Median household income
$62,878
Average household income
$88,597
Median home value
$104,500
Jobs located here
1,405
Daytime population
4,121Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stark County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Stark County marked.

Top counties in Illinois

Counties in Illinois ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IL813518.0$586K+0.4%#58 of 2,385
2Woodford County, IL793926.6$412K−0.8%#86 of 2,385
3Douglas County, IL761721.9$444K+0.5%#132 of 2,385
4Clinton County, IL754631.6$331K+0.6%#173 of 2,385
5Piatt County, IL742130.3$357K+0.6%#183 of 2,385
6Menard County, IL69815.3$647K−3.3%#299 of 2,385
7Bond County, IL671422.8$411K+0.6%#368 of 2,385
8Washington County, IL671424.2$402K−1.2%#370 of 2,385
9Macoupin County, IL665229.6$326K−2.6%#422 of 2,385
10Fulton County, IL652820.3$437K−2.0%#446 of 2,385
Stark County, ILNot scored521.9$429K−1.2%

Other business types in Stark County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Stark County, IL?

As of September 2026, map listings count 5 salons, barbers and spas in Stark County. One of them (20%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Stark County: counts under 3 are left out. Official counts list 16 one-person businesses without payroll.

How much do households in Stark County, IL spend on personal care products and services?

About $2.1M a year, or $939 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 5 salons, barbers and spas on map listings, it comes to $429K per business. It is estimated from the incomes of the 2,285 households in Stark County and national spending patterns by income.

How does Stark County, IL compare with the U.S. for salons, barbers and spas?

Stark County has 21.9 salons, barbers and spas per 10,000 households, 54% below the U.S. rate of 47.2. Spending per business is $429K, twice the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Stark County would have about 10, against 5 on map listings.

How fast is Stark County, IL growing?

Population estimates put Stark County at 5,319 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 2,285 households. The median household income in Stark County is $62,878 a year, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stark County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Stark County

Screening a site or an acquisition in Stark County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.