Beauty and personal care · County · Illinois
Salons, barbers and spas in DuPage County, IL
Competitor counts, household spending and official business counts for salons, barbers and spas in DuPage County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,860 of 2,385 scored counties
#80 of 87 scored counties in Illinois
- Listings
- 2,123
- 379 chain locations (18%)
- Official establishments
- 677
- +4.8% since 2019
- Household spending a year
- $433.3M
- On personal care products and services · $1,235 a household
- Spending per listing
- $204K
- 4% below the U.S.
- Listings per 10k households
- 60.5
- 28% above the U.S.
- Population, 2025
- 934,298
- +0.3% since 2020
See the salons, barbers and spas around any address in DuPage County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DuPage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, DuPage County has a Groundwork market score of 37 (lower middle): #1,860 of 2,385 scored counties and #80 of 87 scored counties in Illinois. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in DuPage County comes to about $433.3M a year: $1,235 per household, 23% above the U.S. average. That works out to $204K per business, 4% below the U.S. figure of $213K.
DuPage County has 2,123 salons, barbers and spas on map listings as of September 2026. Chain locations make up 18% of them, against 15% across the U.S. That comes to 60.5 for every 10,000 households, 28% above the U.S. rate of 47.2.
In 2023, official counts showed 677 businesses with payroll in DuPage County classed as personal care services, up 4.8% from 2019. That is one for every 518 households, against one for every 804 across the U.S. Since fiscal 2022, 40 SBA-backed loans worth $9.7M have gone to businesses classed as personal care services in DuPage County. Population estimates show DuPage County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How DuPage County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DuPage County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 60.5 | 45.3 | 47.2 |
| Spending per listing | $204K | $235K | $213K |
| Households per official establishment | 518 | 865 | 804 |
| Official establishment growth, 2019–2023 | +4.8% | +8.2% | +14.1% |
| Population growth, 2020–2025 | +0.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,235 | $1,063 | $1,005 |
| Median household income | $112,096 | $83,390 | $80,734 |
| Groundwork market score | 37 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 646 → 677+4.8% over the period
- Employees, 2023
- 3,656
- Annual payroll, 2023
- $123.6M
- One-person businesses, 2023
- 3,780Businesses with no payroll
- Map listings, September 2026
- 2,123379 chain locations
- Listings at the U.S. rate for this spending
- 2,037The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 40
- Amount
- $9.7M
SBA-backed loans to businesses classed as personal care services in DuPage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DuPage County
- Population, 2025 estimate
- 934,298+0.3% since 2020
- Households
- 350,758
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 328 sq. mi.
- People per square mile
- 2,836
- Median household income
- $112,096+20.8% vs. 2015–2019, before inflation
- Average household income
- $152,117
- Median home value
- $391,400
- Jobs located here
- 643,931
- Daytime population
- 1,099,611Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DuPage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of DuPage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with DuPage County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| 80DuPage County, IL | 37 | 2,123 | 60.5 | $204K | +0.3% | #1,860 of 2,385 |
Other business types in DuPage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons41
- Barbershops55
- Nail salons52
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in DuPage County, IL?
Map listings as of September 2026 show 2,123 salons, barbers and spas in DuPage County. 379 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 677 businesses with payroll classed as personal care services in 2023, up 4.8% from 2019. Official counts list 3,780 one-person businesses without payroll.
How much do households in DuPage County, IL spend on personal care products and services?
About $433.3M a year, or $1,235 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 2,123 salons, barbers and spas on map listings, it comes to $204K per business. It is estimated from the incomes of the 350,758 households in DuPage County and national spending patterns by income.
How does DuPage County, IL compare with the U.S. for salons, barbers and spas?
DuPage County has 60.5 salons, barbers and spas per 10,000 households, 28% above the U.S. rate of 47.2. Spending per business is $204K, 4% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, DuPage County would have about 2,037, against 2,123 on map listings. There is one business with payroll in the industry for every 518 households, against one for every 804 across the U.S. The official count rose 4.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is DuPage County, IL growing?
Population estimates put DuPage County at 934,298 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 350,758 households. The median household income in DuPage County is $112,096 a year, 39% above the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DuPage County scores 37 for salons, barbers and spas (lower middle), #1,860 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DuPage County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in DuPage County
Screening a site or an acquisition in DuPage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DuPage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.