Beauty and personal care · Small-town market · Illinois
Salons, barbers and spas in the Carbondale, IL area
The salons, barbers and spas in the Carbondale, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #279 of 538 scored small-town markets
#16 of 20 scored small-town markets based in Illinois
- Listings
- 70
- 20 chain locations (29%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $18.8M
- On personal care products and services · $821 a household
- Spending per listing
- $269K
- 27% above the U.S.
- Listings per 10k households
- 30.5
- 35% below the U.S.
- Population, 2025
- 52,501
- −1.5% since 2020
See the salons, barbers and spas around any address in the Carbondale area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carbondale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 70 salons, barbers and spas in the Carbondale area. Of those, 20 are chain locations, or 29%, against 15% across the U.S. That is 30.5 per 10,000 households, 35% below the U.S. rate of 47.2.
Households in the Carbondale area spend about $18.8M a year on personal care products and services, or $821 per household, 18% below the U.S. average. Spread across 70 salons, barbers and spas, that is $269K per business, 27% above the U.S. figure of $213K.
In 2023, official counts showed 13 businesses with payroll in the Carbondale area classed as personal care services. That is one for every 1,766 households, against one for every 804 across the U.S. Official counts list 237 one-person businesses without payroll.
Population estimates put the population change in the Carbondale area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For salons, barbers and spas, the Carbondale area has a Groundwork market score of 49 (lower middle): #279 of 538 scored small-town markets and #16 of 20 scored small-town markets based in Illinois.
How the Carbondale area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carbondale area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.5 | 45.3 | 47.2 |
| Spending per listing | $269K | $235K | $213K |
| Households per official establishment | 1,766 | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | −1.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $821 | $1,063 | $1,005 |
| Median household income | $48,763 | $83,390 | $80,734 |
| Groundwork market score | 49 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 237Businesses with no payroll
- Map listings, September 2026
- 7020 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Carbondale area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Carbondale area
- Population, 2025 estimate
- 52,501−1.5% since 2020
- Households
- 22,955
- Median age
- 37.7
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.6
- Land area
- 584 sq. mi.
- People per square mile
- 91
- Median household income
- $48,763
- Average household income
- $70,409
- Median home value
- $137,300
- Jobs located here
- 23,658
- Daytime population
- 57,693Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carbondale area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Carbondale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for salons, barbers and spas, numbered among those based in Illinois, with the Carbondale area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canton, IL | 68 | 28 | 20.3 | $437K | −2.0% | #61 of 538 |
| 2Rochelle, IL | 67 | 67 | 32.2 | $313K | −0.7% | #72 of 538 |
| 3Dixon, IL | 67 | 43 | 32.2 | $297K | −3.4% | #73 of 538 |
| 4Sterling, IL | 64 | 73 | 31.6 | $291K | −2.6% | #97 of 538 |
| 5Mount Vernon, IL | 61 | 46 | 31.0 | $287K | −2.3% | #132 of 538 |
| 6Pontiac, IL | 60 | 49 | 33.5 | $290K | −2.1% | #146 of 538 |
| 7Freeport, IL | 60 | 61 | 31.5 | $285K | −3.0% | #148 of 538 |
| 8Ottawa, IL | 58 | 213 | 34.4 | $279K | −1.6% | #165 of 538 |
| 9Marion-Herrin, IL | 58 | 110 | 38.0 | $244K | +0.2% | #167 of 538 |
| 10Taylorville, IL | 57 | 49 | 36.1 | $249K | −1.5% | #184 of 538 |
| 16Carbondale, IL | 49 | 70 | 30.5 | $269K | −1.5% | #279 of 538 |
Other business types in the Carbondale area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons57
- Barbershops46
- Nail salons51
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Carbondale, IL area?
There are 70 salons, barbers and spas on map listings in the Carbondale area as of September 2026. 20 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 13 businesses with payroll classed as personal care services in 2023. Official counts also show 237 one-person businesses without payroll.
How much do households in the Carbondale, IL area spend on personal care products and services?
About $18.8M a year, or $821 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 70 salons, barbers and spas on map listings, it comes to $269K per business. It is estimated from the incomes of the 22,955 households in the Carbondale area and national spending patterns by income.
How does the Carbondale, IL area compare with the U.S. for salons, barbers and spas?
The Carbondale area has 30.5 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $269K, 27% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Carbondale area would have about 89, against 70 on map listings. There is one business with payroll in the industry for every 1,766 households, against one for every 804 across the U.S.
How fast is the Carbondale, IL area growing?
Population estimates put the Carbondale area at 52,501 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 22,955 households. Median household income in the Carbondale area is $48,763, 40% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carbondale area scores 49 for salons, barbers and spas (lower middle), #279 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carbondale area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Carbondale area
Screening a site or an acquisition in the Carbondale area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carbondale area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.