Beauty and personal care · Small-town market · Illinois
Salons, barbers and spas in the Charleston-Mattoon, IL area
The salons, barbers and spas in the Charleston-Mattoon, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #496 of 538 scored small-town markets
#19 of 20 scored small-town markets based in Illinois
- Listings
- 94
- 18 chain locations (19%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $17.9M
- On personal care products and services · $858 a household
- Spending per listing
- $190K
- 11% below the U.S.
- Listings per 10k households
- 45.1
- 4% below the U.S.
- Population, 2025
- 46,607
- −1.0% since 2020
See the salons, barbers and spas around any address in the Charleston-Mattoon area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charleston-Mattoon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Charleston-Mattoon area scores 28 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #496 of 538 scored small-town markets and #19 of 20 scored small-town markets based in Illinois. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 94 salons, barbers and spas in the Charleston-Mattoon area. 18 of them (19%) are chain locations, against 15% across the U.S. That comes to 45.1 for every 10,000 households, 4% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Charleston-Mattoon area comes to about $17.9M a year: $858 per household, 15% below the U.S. average. That works out to $190K per business, 11% below the U.S. figure of $213K.
In 2023, official counts showed 18 businesses with payroll in the Charleston-Mattoon area classed as personal care services. That is one for every 1,157 households, against one for every 804 across the U.S. Population estimates put the population change in the Charleston-Mattoon area from 2020 to 2025 at −1.0%, against +3.1% for the U.S.
How the Charleston-Mattoon area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Charleston-Mattoon area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.1 | 45.3 | 47.2 |
| Spending per listing | $190K | $235K | $213K |
| Households per official establishment | 1,157 | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | −1.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $858 | $1,063 | $1,005 |
| Median household income | $56,478 | $83,390 | $80,734 |
| Groundwork market score | 28 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 48
- Annual payroll, 2023
- $921K
- One-person businesses, 2023
- 191Businesses with no payroll
- Map listings, September 2026
- 9418 chain locations
- Listings at the U.S. rate for this spending
- 84The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Charleston-Mattoon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Charleston-Mattoon area
- Population, 2025 estimate
- 46,607−1.0% since 2020
- Households
- 20,824
- Median age
- 39.8
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 508 sq. mi.
- People per square mile
- 92
- Median household income
- $56,478
- Average household income
- $74,657
- Median home value
- $127,400
- Jobs located here
- 24,356
- Daytime population
- 50,698Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Charleston-Mattoon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Charleston-Mattoon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for salons, barbers and spas, numbered among those based in Illinois, with the Charleston-Mattoon area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canton, IL | 68 | 28 | 20.3 | $437K | −2.0% | #61 of 538 |
| 2Rochelle, IL | 67 | 67 | 32.2 | $313K | −0.7% | #72 of 538 |
| 3Dixon, IL | 67 | 43 | 32.2 | $297K | −3.4% | #73 of 538 |
| 4Sterling, IL | 64 | 73 | 31.6 | $291K | −2.6% | #97 of 538 |
| 5Mount Vernon, IL | 61 | 46 | 31.0 | $287K | −2.3% | #132 of 538 |
| 6Pontiac, IL | 60 | 49 | 33.5 | $290K | −2.1% | #146 of 538 |
| 7Freeport, IL | 60 | 61 | 31.5 | $285K | −3.0% | #148 of 538 |
| 8Ottawa, IL | 58 | 213 | 34.4 | $279K | −1.6% | #165 of 538 |
| 9Marion-Herrin, IL | 58 | 110 | 38.0 | $244K | +0.2% | #167 of 538 |
| 10Taylorville, IL | 57 | 49 | 36.1 | $249K | −1.5% | #184 of 538 |
| 19Charleston-Mattoon, IL | 28 | 94 | 45.1 | $190K | −1.0% | #496 of 538 |
Other business types in the Charleston-Mattoon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas28
- Hair salons24
- Barbershops43
- Nail salons42
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Charleston-Mattoon, IL area?
The Charleston-Mattoon area has 94 salons, barbers and spas on map listings as of September 2026. 18 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Official counts list 191 one-person businesses without payroll.
How much do households in the Charleston-Mattoon, IL area spend on personal care products and services?
About $17.9M a year, or $858 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 94 salons, barbers and spas on map listings, it comes to $190K per business. It is estimated from the incomes of the 20,824 households in the Charleston-Mattoon area and national spending patterns by income.
How does the Charleston-Mattoon, IL area compare with the U.S. for salons, barbers and spas?
The Charleston-Mattoon area has 45.1 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $190K, 11% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Charleston-Mattoon area would have about 84, against 94 on map listings. There is one business with payroll in the industry for every 1,157 households, against one for every 804 across the U.S.
How fast is the Charleston-Mattoon, IL area growing?
Population estimates put the Charleston-Mattoon area at 46,607 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 20,824 households. Median household income in the Charleston-Mattoon area is $56,478, 30% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charleston-Mattoon area scores 28 for salons, barbers and spas (lower middle), #496 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Charleston-Mattoon area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Charleston-Mattoon area
Screening a site or an acquisition in the Charleston-Mattoon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Charleston-Mattoon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.