Beauty and personal care · County · Illinois
Salons, barbers and spas in Williamson County, IL
How Williamson County, IL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,003 of 2,385 scored counties
#45 of 87 scored counties in Illinois
- Listings
- 110
- 26 chain locations (24%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $26.8M
- On personal care products and services · $926 a household
- Spending per listing
- $244K
- 15% above the U.S.
- Listings per 10k households
- 38.0
- 19% below the U.S.
- Population, 2025
- 67,225
- +0.2% since 2020
See the salons, barbers and spas around any address in Williamson County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Williamson County spend about $26.8M a year on personal care products and services, or $926 per household, 8% below the U.S. average. That works out to $244K per business, 15% above the U.S. figure of $213K.
Williamson County has 110 salons, barbers and spas on map listings as of September 2026. Chain locations make up 24% of them, against 15% across the U.S. That comes to 38.0 for every 10,000 households, 19% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Williamson County was 15 in 2023. That is one for every 1,932 households, against one for every 804 across the U.S. Official counts list 271 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $100K have gone to businesses classed as personal care services in Williamson County.
Population estimates put the population change in Williamson County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). Williamson County scores 53 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,003 of 2,385 scored counties and #45 of 87 scored counties in Illinois.
How Williamson County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamson County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.0 | 45.3 | 47.2 |
| Spending per listing | $244K | $235K | $213K |
| Households per official establishment | 1,932 | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | +0.2% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $926 | $1,063 | $1,005 |
| Median household income | $65,604 | $83,390 | $80,734 |
| Groundwork market score | 53 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 15
- Employees, 2023
- 79
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 271Businesses with no payroll
- Map listings, September 2026
- 11026 chain locations
- Listings at the U.S. rate for this spending
- 126The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $100K
SBA-backed loans to businesses classed as personal care services in Williamson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamson County
- Population, 2025 estimate
- 67,225+0.2% since 2020
- Households
- 28,983
- Median age
- 42.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 420 sq. mi.
- People per square mile
- 159
- Median household income
- $65,604+29.3% vs. 2015–2019, before inflation
- Average household income
- $85,846
- Median home value
- $156,400
- Jobs located here
- 28,604
- Daytime population
- 68,042Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Williamson County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| 45Williamson County, IL | 53 | 110 | 38.0 | $244K | +0.2% | #1,003 of 2,385 |
Other business types in Williamson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons56
- Barbershops51
- Nail salons51
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Williamson County, IL?
Map listings as of September 2026 show 110 salons, barbers and spas in Williamson County. 26 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Official counts also show 271 one-person businesses without payroll.
How much do households in Williamson County, IL spend on personal care products and services?
About $26.8M a year, or $926 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 110 salons, barbers and spas on map listings, it comes to $244K per business. It is estimated from the incomes of the 28,983 households in Williamson County and national spending patterns by income.
How does Williamson County, IL compare with the U.S. for salons, barbers and spas?
Williamson County has 38.0 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $244K, 15% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Williamson County would have about 126, against 110 on map listings. There is one business with payroll in the industry for every 1,932 households, against one for every 804 across the U.S.
How fast is Williamson County, IL growing?
Population estimates put Williamson County at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households. The median household income in Williamson County is $65,604 a year, 19% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamson County scores 53 for salons, barbers and spas (upper middle), #1,003 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Williamson County
Screening a site or an acquisition in Williamson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.