Market rankings · Illinois

Hair salons in Illinois

Every metro area, small-town market and county in Illinois, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 11,760; 1,680 chain locations (14%)
Official establishments: 3,346; 0.0% since 2019
Household spending a year: $5.4B; On personal care products and services
Listings per 10k households: 23.3; In line with the U.S.
Spending per listing: $455K; 6% above the U.S.
Rank among states: #41 of 51; Market score 40 · Lower middle

A site report maps the hair salons on map listings around any address in Illinois by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 11,760 hair salons on map listings in Illinois as of September 2026. Chain locations make up 14% of them, against 14% across the U.S. That comes to 23.3 for every 10,000 households, in line with the U.S. rate of 23.4.

Households in Illinois spend about $5.4B a year on personal care products and services, or $1,063 per household, 6% above the U.S. average. That works out to $455K per salon, 6% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

In 2023, official counts showed 3,346 businesses with payroll in Illinois classed as beauty salons, unchanged from 2019. That is one for every 1,505 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 150 SBA-backed loans worth $29.7M have gone to businesses classed as beauty salons in Illinois.

Among the 50 states and DC, Illinois ranks #41 for hair salons, with a Groundwork market score of 40 (lower middle). Of the 12 scored metro areas in or partly in Illinois, the St. Louis metro area scores highest (60). Of the 21 scored small-town markets in or partly in Illinois, the Rochelle area scores highest (72).

Every market in Illinois for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Illinois, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Illinois, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
St. Louis, MO-IL	60	2,407	20.7	$502K	−0.2%	#100 of 387
1Bloomington, IL	55	149	21.2	$483K	+0.1%	#136 of 387
2Decatur, IL	54	85	19.6	$465K	−4.3%	#143 of 387
3Champaign-Urbana, IL	51	202	20.6	$459K	+1.5%	#167 of 387
4Peoria, IL	51	358	23.3	$421K	−1.3%	#172 of 387
5Rockford, IL	50	303	22.4	$423K	−0.3%	#184 of 387
6Kankakee, IL	49	96	23.4	$417K	−1.7%	#193 of 387
7Chicago-Naperville-Elgin, IL-IN	47	8,887	24.4	$455K	0.0%	#214 of 387
Davenport-Moline-Rock Island, IA-IL	46	375	23.2	$421K	−0.9%	#226 of 387
Cape Girardeau, MO-IL	46	84	21.9	$419K	+1.7%	#227 of 387
8Springfield, IL	40	211	23.4	$426K	−1.2%	#293 of 387
Paducah, KY-IL	33	112	26.8	$313K	−1.2%	#353 of 387

Small-town markets

Small-town markets reaching Illinois, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Rochelle, IL	72	40	19.2	$524K	−0.7%	#45 of 538
2Dixon, IL	66	26	19.5	$491K	−3.4%	#82 of 538
3Canton, IL	64	18	13.0	$679K	−2.0%	#103 of 538
4Mount Vernon, IL	64	26	17.5	$508K	−2.3%	#106 of 538
5Jacksonville, IL	63	24	15.9	$580K	−3.1%	#116 of 538
6Sterling, IL	63	44	19.0	$482K	−2.6%	#120 of 538
7Marion-Herrin, IL	61	60	20.7	$447K	+0.2%	#144 of 538
8Taylorville, IL	60	27	19.9	$452K	−1.5%	#154 of 538
9Carbondale, IL	57	36	15.7	$523K	−1.5%	#183 of 538
10Quincy, IL-MO	57	57	18.3	$497K	−2.0%	#184 of 538
11Danville, IL	56	50	16.6	$519K	−3.7%	#196 of 538
12Freeport, IL	54	35	18.1	$497K	−3.0%	#224 of 538
13Ottawa, IL	54	128	20.7	$463K	−1.6%	#226 of 538
14Lincoln, IL	49	22	19.5	$476K	−2.5%	#281 of 538
15Pontiac, IL	44	36	24.6	$394K	−2.1%	#338 of 538
16Effingham, IL	44	52	28.7	$345K	−0.9%	#343 of 538
17Centralia, IL	39	34	21.9	$399K	−3.4%	#390 of 538
18Galesburg, IL	34	47	22.4	$379K	−4.1%	#448 of 538
19Charleston-Mattoon, IL	24	56	26.9	$319K	−1.0%	#503 of 538
Burlington, IA-IL	24	59	29.7	$300K	−2.5%	#504 of 538
20Macomb, IL	19	32	27.0	$311K	−4.5%	#519 of 538

Counties

Counties in Illinois, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Boone County, IL	77	24	12.3	$855K	+0.4%	#112 of 2,339
2Washington County, IL	70	7	12.1	$804K	−1.2%	#274 of 2,339
3Piatt County, IL	69	14	20.2	$536K	+0.6%	#331 of 2,339
4Clinton County, IL	68	33	22.6	$461K	+0.6%	#377 of 2,339
5Ogle County, IL	67	40	19.2	$524K	−0.7%	#396 of 2,339
6Menard County, IL	66	7	13.4	$740K	−3.3%	#407 of 2,339
7Mercer County, IL	66	9	13.7	$717K	−2.6%	#408 of 2,339
8Jersey County, IL	66	13	16.3	$618K	−1.5%	#413 of 2,339
9Marshall County, IL	65	6	11.8	$792K	−2.0%	#435 of 2,339
10McHenry County, IL	65	201	17.1	$690K	+2.5%	#438 of 2,339
11Douglas County, IL	64	14	18.0	$539K	+0.5%	#494 of 2,339
12Shelby County, IL	63	12	13.5	$690K	−1.6%	#522 of 2,339
13Jo Daviess County, IL	63	17	16.4	$603K	−2.2%	#526 of 2,339
14Woodford County, IL	63	31	21.1	$518K	−0.8%	#541 of 2,339
15Grundy County, IL	63	44	21.4	$514K	+2.9%	#542 of 2,339
16Kendall County, IL	63	108	23.8	$507K	+9.9%	#544 of 2,339
17Bond County, IL	62	7	11.4	$822K	+0.6%	#565 of 2,339
18De Witt County, IL	61	10	15.2	$623K	−2.1%	#624 of 2,339
19Moultrie County, IL	61	10	17.2	$555K	−0.8%	#631 of 2,339
20Lee County, IL	60	26	19.5	$491K	−3.4%	#685 of 2,339
21Fulton County, IL	59	18	13.0	$679K	−2.0%	#713 of 2,339
22Will County, IL	59	541	22.1	$541K	+2.2%	#724 of 2,339
23Jefferson County, IL	59	26	17.5	$508K	−2.3%	#736 of 2,339
24Whiteside County, IL	58	44	19.0	$482K	−2.6%	#776 of 2,339
25Henry County, IL	58	42	20.7	$470K	−2.2%	#782 of 2,339

Show all 102 counties

Counties in Illinois, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Iroquois County, IL	57	17	14.9	$616K	−3.0%	#800 of 2,339
27Madison County, IL	57	232	21.1	$476K	−1.0%	#828 of 2,339
28Randolph County, IL	57	24	20.1	$455K	−0.6%	#833 of 2,339
29Williamson County, IL	56	60	20.7	$447K	+0.2%	#886 of 2,339
30Morgan County, IL	55	23	17.6	$524K	−2.9%	#904 of 2,339
31Johnson County, IL	55	7	17.1	$520K	+0.4%	#906 of 2,339
32Christian County, IL	55	27	19.9	$452K	−1.5%	#920 of 2,339
33Macoupin County, IL	55	38	21.6	$446K	−2.6%	#924 of 2,339
34Franklin County, IL	54	21	13.0	$648K	−2.1%	#937 of 2,339
35Greene County, IL	54	7	15.7	$583K	−5.1%	#940 of 2,339
36Carroll County, IL	54	10	15.2	$582K	−1.7%	#941 of 2,339
37Jackson County, IL	54	36	15.7	$523K	−1.5%	#949 of 2,339
38Vermilion County, IL	54	50	16.6	$519K	−3.7%	#953 of 2,339
39Adams County, IL	54	51	18.3	$501K	−2.1%	#955 of 2,339
40McLean County, IL	54	149	21.2	$483K	+0.1%	#960 of 2,339
41St. Clair County, IL	54	216	21.4	$461K	−2.5%	#969 of 2,339
42Macon County, IL	53	85	19.6	$465K	−4.3%	#1,013 of 2,339
43Stephenson County, IL	52	35	18.1	$497K	−3.0%	#1,060 of 2,339
44Lake County, IL	52	649	25.1	$492K	+0.8%	#1,063 of 2,339
45Bureau County, IL	51	23	16.4	$571K	−2.1%	#1,103 of 2,339
46Rock Island County, IL	51	133	21.5	$429K	−1.7%	#1,123 of 2,339
47Pike County, IL	50	9	15.1	$572K	−2.8%	#1,152 of 2,339
48Mason County, IL	50	9	15.6	$570K	−4.9%	#1,153 of 2,339
49Cumberland County, IL	50	8	19.2	$489K	−2.1%	#1,165 of 2,339
50Champaign County, IL	50	179	20.9	$447K	+1.8%	#1,177 of 2,339
51Kane County, IL	50	493	26.7	$441K	+1.8%	#1,180 of 2,339
52Tazewell County, IL	50	125	23.1	$433K	−0.9%	#1,188 of 2,339
53Kankakee County, IL	50	96	23.4	$417K	−1.7%	#1,194 of 2,339
54LaSalle County, IL	49	104	22.9	$421K	−1.5%	#1,244 of 2,339
55DeKalb County, IL	49	107	27.1	$358K	+1.5%	#1,259 of 2,339
56Warren County, IL	48	12	17.7	$527K	−3.6%	#1,272 of 2,339
57Ford County, IL	47	9	15.4	$579K	−2.2%	#1,307 of 2,339
58Perry County, IL	47	14	17.8	$506K	−3.5%	#1,310 of 2,339
59Logan County, IL	46	22	19.5	$476K	−2.5%	#1,365 of 2,339
60Winnebago County, IL	46	279	24.0	$385K	−0.4%	#1,387 of 2,339
61Cook County, IL	45	5,038	24.0	$447K	−1.3%	#1,425 of 2,339
62Peoria County, IL	45	194	25.0	$381K	−1.6%	#1,441 of 2,339
63Clark County, IL	43	14	21.4	$437K	−2.2%	#1,514 of 2,339
64Union County, IL	42	12	17.5	$495K	−3.7%	#1,543 of 2,339
65Livingston County, IL	42	36	24.6	$394K	−2.1%	#1,560 of 2,339
66DuPage County, IL	41	1,068	30.4	$406K	+0.3%	#1,591 of 2,339
67Sangamon County, IL	40	204	24.1	$415K	−1.0%	#1,636 of 2,339
68Marion County, IL	39	34	21.9	$399K	−3.4%	#1,685 of 2,339
69Monroe County, IL	39	41	29.6	$392K	−0.3%	#1,688 of 2,339
70Montgomery County, IL	38	28	24.7	$364K	−0.6%	#1,736 of 2,339
71Effingham County, IL	38	44	31.5	$319K	−0.5%	#1,747 of 2,339
72Lawrence County, IL	37	11	20.1	$447K	−9.7%	#1,769 of 2,339
73Fayette County, IL	37	16	20.5	$434K	−3.2%	#1,773 of 2,339
74Crawford County, IL	37	20	26.7	$354K	+0.1%	#1,795 of 2,339
75Cass County, IL	36	11	21.5	$422K	−4.0%	#1,821 of 2,339
76Knox County, IL	35	47	22.4	$379K	−4.1%	#1,874 of 2,339
77Richland County, IL	32	14	21.7	$405K	−3.7%	#1,968 of 2,339
78Saline County, IL	30	21	20.9	$409K	−4.1%	#2,013 of 2,339
79Edgar County, IL	30	17	22.5	$392K	−2.9%	#2,015 of 2,339
80Clay County, IL	27	12	22.6	$386K	−3.6%	#2,095 of 2,339
81Wabash County, IL	27	11	23.2	$379K	−3.6%	#2,098 of 2,339
82White County, IL	25	12	21.2	$395K	−4.0%	#2,129 of 2,339
83Coles County, IL	25	56	26.9	$319K	−1.0%	#2,134 of 2,339
84Wayne County, IL	24	16	23.3	$361K	−1.6%	#2,145 of 2,339
85Hancock County, IL	23	20	26.3	$344K	−4.4%	#2,165 of 2,339
86Massac County, IL	21	14	25.7	$340K	−4.5%	#2,198 of 2,339
87McDonough County, IL	21	32	27.0	$311K	−4.5%	#2,202 of 2,339
Jasper County, IL	Not scored	10	26.7	$360K	−2.4%
Hamilton County, IL	Not scored	7	20.7	$445K	−1.7%
Schuyler County, IL	Not scored	3	11.0	$807K	−3.0%
Brown County, IL	Not scored	9	44.1	$201K	+2.7%
Henderson County, IL	Not scored	4	14.8	$588K	−5.6%
Edwards County, IL	Not scored	5	18.8	$462K	−5.0%
Putnam County, IL	Not scored	1	4.1	$2.4M	−0.1%
Stark County, IL	Not scored	2	8.8	$1.1M	−1.2%
Pulaski County, IL	Not scored	1	5.2	$1.5M	−6.9%
Scott County, IL	Not scored	1	4.9	$1.9M	−4.0%
Alexander County, IL	Not scored	3	15.8	$521K	−11.6%
Gallatin County, IL	Not scored	3	14.3	$612K	−6.4%
Calhoun County, IL	Not scored	3	24.2	$445K	−2.2%
Pope County, IL	Not scored	1	7.2	$1.2M	−2.2%
Hardin County, IL	Not scored	1	6.5	$1.2M	−1.8%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Illinois?

As of September 2026, map listings count 11,760 hair salons in Illinois. 1,680 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 3,346 businesses with payroll classed as beauty salons in 2023, unchanged from 2019. Official counts list 36,168 one-person businesses without payroll.

How much do households in Illinois spend on personal care products and services?

About $5.4B a year, or $1,063 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 11,760 hair salons on map listings, it comes to $455K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 5,036,449 households in Illinois and national spending patterns by income.

How does Illinois compare with the U.S. for hair salons?

Illinois has 23.3 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $455K, 6% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Illinois would have about 12,444, against 11,760 on map listings. There is one business with payroll in the industry for every 1,505 households, against one for every 1,535 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.

Which market in Illinois has the highest market score for hair salons?

Among 12 scored metro areas in or partly in Illinois, the St. Louis metro area scores highest, at 60 (upper middle). Among 21 scored small-town markets in or partly in Illinois, the Rochelle area scores highest, at 72 (upper middle). Among 87 scored counties in Illinois, Boone County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Illinois scores 40 for hair salons (lower middle), #41 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Illinois. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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