Groundwork

Beauty and personal care · County · Illinois

Salons, barbers and spas in Saline County, IL

Competitor counts, household spending and official business counts for salons, barbers and spas in Saline County, IL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #2,148 of 2,385 scored counties
#86 of 87 scored counties in Illinois

Listings
38
5 chain locations (13%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$8.6M
On personal care products and services · $857 a household
Spending per listing
$226K
6% above the U.S.
Listings per 10k households
37.9
20% below the U.S.
Population, 2025
22,772
−4.1% since 2020

See the salons, barbers and spas around any address in Saline County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For salons, barbers and spas, Saline County has a Groundwork market score of 29 (lower middle): #2,148 of 2,385 scored counties and #86 of 87 scored counties in Illinois. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 38 salons, barbers and spas in Saline County. Chain locations make up 13% of them, against 15% across the U.S. That comes to 37.9 for every 10,000 households, 20% below the U.S. rate of 47.2.

Households in Saline County spend about $8.6M a year on personal care products and services, or $857 per household, 15% below the U.S. average. That is about $226K of household spending for each business on map listings, 6% above the U.S. figure of $213K.

There is no official count of businesses with payroll classed as personal care services in Saline County: counts under 3 aren’t published. Population estimates show Saline County declined 4.1% from 2020 to 2025, against +3.1% for the U.S.

How Saline County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Saline County, IL compared with Illinois and the U.S.
MeasureSaline CountyIllinoisU.S.
Listings per 10k households37.945.347.2
Spending per listing$226K$235K$213K
Households per official establishmentn/a865804
Official establishment growth, 2019–2023n/a+8.2%+14.1%
Population growth, 2020–2025−4.1%−0.6%+3.1%
Spending per household on personal care products and services$857$1,063$1,005
Median household income$53,117$83,390$80,734
Groundwork market score2944

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
74Businesses with no payroll
Map listings, September 2026
385 chain locations
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Saline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Saline County

Population, 2025 estimate
22,772−4.1% since 2020
Households
10,024
Median age
44.7
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
380 sq. mi.
People per square mile
61
Median household income
$53,117+20.5% vs. 2015–2019, before inflation
Average household income
$83,197
Median home value
$94,300
Jobs located here
8,022
Daytime population
21,366Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Saline County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Saline County marked.

Top counties in Illinois

Counties in Illinois ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IL813518.0$586K+0.4%#58 of 2,385
2Woodford County, IL793926.6$412K−0.8%#86 of 2,385
3Douglas County, IL761721.9$444K+0.5%#132 of 2,385
4Clinton County, IL754631.6$331K+0.6%#173 of 2,385
5Piatt County, IL742130.3$357K+0.6%#183 of 2,385
6Menard County, IL69815.3$647K−3.3%#299 of 2,385
7Bond County, IL671422.8$411K+0.6%#368 of 2,385
8Washington County, IL671424.2$402K−1.2%#370 of 2,385
9Macoupin County, IL665229.6$326K−2.6%#422 of 2,385
10Fulton County, IL652820.3$437K−2.0%#446 of 2,385
86Saline County, IL293837.9$226K−4.1%#2,148 of 2,385

Other business types in Saline County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Saline County, IL?

Saline County has 38 salons, barbers and spas on map listings as of September 2026. 5 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Saline County: counts under 3 are left out. Official counts also show 74 one-person businesses without payroll.

How much do households in Saline County, IL spend on personal care products and services?

About $8.6M a year, or $857 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $226K per business. It is estimated from the incomes of the 10,024 households in Saline County and national spending patterns by income.

How does Saline County, IL compare with the U.S. for salons, barbers and spas?

Saline County has 37.9 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $226K, 6% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Saline County would have about 40, against 38 on map listings.

How fast is Saline County, IL growing?

Population estimates put Saline County at 22,772 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 10,024 households. Median household income in Saline County is $53,117, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saline County scores 29 for salons, barbers and spas (lower middle), #2,148 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Saline County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Saline County

Screening a site or an acquisition in Saline County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.