Beauty and personal care · County · Illinois
Salons, barbers and spas in Jo Daviess County, IL
The salons, barbers and spas in Jo Daviess County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #489 of 2,385 scored counties
#17 of 87 scored counties in Illinois
- Listings
- 28
- 5 chain locations (18%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $987 a household
- Spending per listing
- $366K
- 72% above the U.S.
- Listings per 10k households
- 26.9
- 43% below the U.S.
- Population, 2025
- 21,594
- −2.2% since 2020
See the salons, barbers and spas around any address in Jo Daviess County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jo Daviess County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $987 per household (2% below the U.S. average), households in Jo Daviess County spend about $10.3M a year on personal care products and services. That is about $366K of household spending for each business on map listings, 72% above the U.S. figure of $213K.
There are 28 salons, barbers and spas on map listings in Jo Daviess County as of September 2026. Of those, 5 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 26.9, 43% below the U.S. rate of 47.2.
In 2023, official counts showed 6 businesses with payroll in Jo Daviess County classed as personal care services. That is one for every 1,732 households, against one for every 804 across the U.S. Official counts also show 76 one-person businesses without payroll.
Between 2020 and 2025, the population of Jo Daviess County declined 2.2%, against +3.1% for the U.S. Jo Daviess County scores 64 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #489 of 2,385 scored counties and #17 of 87 scored counties in Illinois. That puts it in the top quarter of counties.
How Jo Daviess County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jo Daviess County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.9 | 45.3 | 47.2 |
| Spending per listing | $366K | $235K | $213K |
| Households per official establishment | 1,732 | 865 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | +14.1% |
| Population growth, 2020–2025 | −2.2% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $987 | $1,063 | $1,005 |
| Median household income | $73,993 | $83,390 | $80,734 |
| Groundwork market score | 64 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 6
- Employees, 2023
- 20
- Annual payroll, 2023
- $438K
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 285 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Jo Daviess County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jo Daviess County
- Population, 2025 estimate
- 21,594−2.2% since 2020
- Households
- 10,391
- Median age
- 50.6
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 601 sq. mi.
- People per square mile
- 36
- Median household income
- $73,993+27.7% vs. 2015–2019, before inflation
- Average household income
- $95,031
- Median home value
- $209,900
- Jobs located here
- 7,006
- Daytime population
- 19,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jo Daviess County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Jo Daviess County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Jo Daviess County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| 17Jo Daviess County, IL | 64 | 28 | 26.9 | $366K | −2.2% | #489 of 2,385 |
Other business types in Jo Daviess County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons63
- Barbershops
- Nail salons
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Jo Daviess County, IL?
As of September 2026, map listings count 28 salons, barbers and spas in Jo Daviess County. 5 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Another 76 one-person businesses have no payroll, by official counts.
How much do households in Jo Daviess County, IL spend on personal care products and services?
About $10.3M a year, or $987 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 28 salons, barbers and spas on map listings, it comes to $366K per business. It is estimated from the incomes of the 10,391 households in Jo Daviess County and national spending patterns by income.
How does Jo Daviess County, IL compare with the U.S. for salons, barbers and spas?
Jo Daviess County has 26.9 salons, barbers and spas per 10,000 households, 43% below the U.S. rate of 47.2. Spending per business is $366K, 72% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Jo Daviess County would have about 48, against 28 on map listings. There is one business with payroll in the industry for every 1,732 households, against one for every 804 across the U.S.
How fast is Jo Daviess County, IL growing?
Population estimates put Jo Daviess County at 21,594 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 10,391 households. The median household income in Jo Daviess County is $73,993 a year, 8% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jo Daviess County scores 64 for salons, barbers and spas (upper middle), #489 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jo Daviess County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Jo Daviess County
Screening a site or an acquisition in Jo Daviess County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jo Daviess County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.