Beauty and personal care · County · Illinois
Salons, barbers and spas in Madison County, IL
Competitor counts, household spending and official business counts for salons, barbers and spas in Madison County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,103 of 2,385 scored counties
#48 of 87 scored counties in Illinois
- Listings
- 424
- 83 chain locations (20%)
- Official establishments
- 89
- +34.9% since 2019
- Household spending a year
- $110.3M
- On personal care products and services · $1,002 a household
- Spending per listing
- $260K
- 22% above the U.S.
- Listings per 10k households
- 38.5
- 18% below the U.S.
- Population, 2025
- 263,110
- −1.0% since 2020
See the salons, barbers and spas around any address in Madison County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,002 per household (in line with the U.S. average), households in Madison County spend about $110.3M a year on personal care products and services. That works out to $260K per business, 22% above the U.S. figure of $213K.
Madison County has 424 salons, barbers and spas on map listings as of September 2026. 83 of them (20%) are chain locations, against 15% across the U.S. That comes to 38.5 for every 10,000 households, 18% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Madison County was 89 in 2023, up 34.9% from 2019. That is one for every 1,237 households, against one for every 804 across the U.S. Another 1,055 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $4.2M have gone to businesses classed as personal care services in Madison County.
Between 2020 and 2025, the population of Madison County declined 1.0%, against +3.1% for the U.S. For salons, barbers and spas, Madison County has a Groundwork market score of 51 (upper middle): #1,103 of 2,385 scored counties and #48 of 87 scored counties in Illinois.
How Madison County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.5 | 45.3 | 47.2 |
| Spending per listing | $260K | $235K | $213K |
| Households per official establishment | 1,237 | 865 | 804 |
| Official establishment growth, 2019–2023 | +34.9% | +8.2% | +14.1% |
| Population growth, 2020–2025 | −1.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,002 | $1,063 | $1,005 |
| Median household income | $75,793 | $83,390 | $80,734 |
| Groundwork market score | 51 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 66 → 89+34.9% over the period
- Employees, 2023
- 437
- Annual payroll, 2023
- $11.9M
- One-person businesses, 2023
- 1,055Businesses with no payroll
- Map listings, September 2026
- 42483 chain locations
- Listings at the U.S. rate for this spending
- 519The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $4.2M
SBA-backed loans to businesses classed as personal care services in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 263,110−1.0% since 2020
- Households
- 110,134
- Median age
- 41.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 716 sq. mi.
- People per square mile
- 369
- Median household income
- $75,793+24.8% vs. 2015–2019, before inflation
- Average household income
- $98,419
- Median home value
- $173,000
- Jobs located here
- 107,257
- Daytime population
- 246,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Madison County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 81 | 35 | 18.0 | $586K | +0.4% | #58 of 2,385 |
| 2Woodford County, IL | 79 | 39 | 26.6 | $412K | −0.8% | #86 of 2,385 |
| 3Douglas County, IL | 76 | 17 | 21.9 | $444K | +0.5% | #132 of 2,385 |
| 4Clinton County, IL | 75 | 46 | 31.6 | $331K | +0.6% | #173 of 2,385 |
| 5Piatt County, IL | 74 | 21 | 30.3 | $357K | +0.6% | #183 of 2,385 |
| 6Menard County, IL | 69 | 8 | 15.3 | $647K | −3.3% | #299 of 2,385 |
| 7Bond County, IL | 67 | 14 | 22.8 | $411K | +0.6% | #368 of 2,385 |
| 8Washington County, IL | 67 | 14 | 24.2 | $402K | −1.2% | #370 of 2,385 |
| 9Macoupin County, IL | 66 | 52 | 29.6 | $326K | −2.6% | #422 of 2,385 |
| 10Fulton County, IL | 65 | 28 | 20.3 | $437K | −2.0% | #446 of 2,385 |
| 48Madison County, IL | 51 | 424 | 38.5 | $260K | −1.0% | #1,103 of 2,385 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons57
- Barbershops67
- Nail salons63
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Madison County, IL?
Map listings as of September 2026 show 424 salons, barbers and spas in Madison County. 83 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 89 businesses with payroll classed as personal care services in 2023, up 34.9% from 2019. Official counts list 1,055 one-person businesses without payroll.
How much do households in Madison County, IL spend on personal care products and services?
About $110.3M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 424 salons, barbers and spas on map listings, it comes to $260K per business. It is estimated from the incomes of the 110,134 households in Madison County and national spending patterns by income.
How does Madison County, IL compare with the U.S. for salons, barbers and spas?
Madison County has 38.5 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $260K, 22% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Madison County would have about 519, against 424 on map listings. There is one business with payroll in the industry for every 1,237 households, against one for every 804 across the U.S. The official count rose 34.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Madison County, IL growing?
Population estimates put Madison County at 263,110 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 110,134 households. The median household income in Madison County is $75,793 a year, 6% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 51 for salons, barbers and spas (upper middle), #1,103 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.