Groundwork

Beauty and personal care · County · Illinois

Salons, barbers and spas in Kendall County, IL

Competitor counts, household spending and official business counts for salons, barbers and spas in Kendall County, IL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #658 of 2,385 scored counties
#25 of 87 scored counties in Illinois

Listings
207
37 chain locations (18%)
Official establishments
70
+27.3% since 2019
Household spending a year
$54.7M
On personal care products and services · $1,206 a household
Spending per listing
$264K
24% above the U.S.
Listings per 10k households
45.6
3% below the U.S.
Population, 2025
145,470
+9.9% since 2020

See the salons, barbers and spas around any address in Kendall County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 207 salons, barbers and spas in Kendall County. Chain locations make up 18% of them, against 15% across the U.S. That comes to 45.6 for every 10,000 households, 3% below the U.S. rate of 47.2.

Household spending on personal care products and services in Kendall County comes to about $54.7M a year: $1,206 per household, 20% above the U.S. average. That works out to $264K per business, 24% above the U.S. figure of $213K.

In 2023, official counts showed 70 businesses with payroll in Kendall County classed as personal care services, up 27.3% from 2019. That is one for every 648 households, against one for every 804 across the U.S. Official counts list 710 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $38K has gone to businesses classed as personal care services in Kendall County.

Population estimates put the population change in Kendall County from 2020 to 2025 at +9.9%, faster than the U.S. (+3.1%). For salons, barbers and spas, Kendall County has a Groundwork market score of 60 (upper middle): #658 of 2,385 scored counties and #25 of 87 scored counties in Illinois.

How Kendall County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Kendall County, IL compared with Illinois and the U.S.
MeasureKendall CountyIllinoisU.S.
Listings per 10k households45.645.347.2
Spending per listing$264K$235K$213K
Households per official establishment648865804
Official establishment growth, 2019–2023+27.3%+8.2%+14.1%
Population growth, 2020–2025+9.9%−0.6%+3.1%
Spending per household on personal care products and services$1,206$1,063$1,005
Median household income$111,601$83,390$80,734
Groundwork market score6044

Official counts and lending

Businesses

Official establishments, 2019 to 2023
55 → 70+27.3% over the period
Employees, 2023
299
Annual payroll, 2023
$9.6M
One-person businesses, 2023
710Businesses with no payroll
Map listings, September 2026
20737 chain locations
Listings at the U.S. rate for this spending
257The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$38K

SBA-backed loans to businesses classed as personal care services in Kendall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kendall County

Population, 2025 estimate
145,470+9.9% since 2020
Households
45,372
Median age
36.6
Homes lived in by their owners
84%
Vehicles per household
2.1
Land area
320 sq. mi.
People per square mile
430
Median household income
$111,601+15.6% vs. 2015–2019, before inflation
Average household income
$129,379
Median home value
$322,400
Jobs located here
30,568
Daytime population
86,410Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kendall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Kendall County marked.

Top counties in Illinois

Counties in Illinois ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IL813518.0$586K+0.4%#58 of 2,385
2Woodford County, IL793926.6$412K−0.8%#86 of 2,385
3Douglas County, IL761721.9$444K+0.5%#132 of 2,385
4Clinton County, IL754631.6$331K+0.6%#173 of 2,385
5Piatt County, IL742130.3$357K+0.6%#183 of 2,385
6Menard County, IL69815.3$647K−3.3%#299 of 2,385
7Bond County, IL671422.8$411K+0.6%#368 of 2,385
8Washington County, IL671424.2$402K−1.2%#370 of 2,385
9Macoupin County, IL665229.6$326K−2.6%#422 of 2,385
10Fulton County, IL652820.3$437K−2.0%#446 of 2,385
25Kendall County, IL6020745.6$264K+9.9%#658 of 2,385

Other business types in Kendall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Kendall County, IL?

There are 207 salons, barbers and spas on map listings in Kendall County as of September 2026. 37 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 70 businesses with payroll classed as personal care services in 2023, up 27.3% from 2019. Official counts also show 710 one-person businesses without payroll.

How much do households in Kendall County, IL spend on personal care products and services?

About $54.7M a year, or $1,206 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 207 salons, barbers and spas on map listings, it comes to $264K per business. It is estimated from the incomes of the 45,372 households in Kendall County and national spending patterns by income.

How does Kendall County, IL compare with the U.S. for salons, barbers and spas?

Kendall County has 45.6 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $264K, 24% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Kendall County would have about 257, against 207 on map listings. There is one business with payroll in the industry for every 648 households, against one for every 804 across the U.S. The official count rose 27.3% from 2019 to 2023, against +14.1% for the U.S.

How fast is Kendall County, IL growing?

Population estimates put Kendall County at 145,470 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 45,372 households. Median household income in Kendall County is $111,601, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kendall County scores 60 for salons, barbers and spas (upper middle), #658 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kendall County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Kendall County

Screening a site or an acquisition in Kendall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.