Groundwork

Beauty and personal care · County · Illinois

Salons, barbers and spas in Fulton County, IL

The salons, barbers and spas in Fulton County, IL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #446 of 2,385 scored counties
#10 of 87 scored counties in Illinois

Listings
28
3 chain locations (11%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$12.2M
On personal care products and services · $886 a household
Spending per listing
$437K
2.1 times the U.S.
Listings per 10k households
20.3
57% below the U.S.
Population, 2025
32,901
−2.0% since 2020

See the salons, barbers and spas around any address in Fulton County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 28 salons, barbers and spas in Fulton County. Of those, 3 are chain locations, or 11%, against 15% across the U.S. That is 20.3 per 10,000 households, 57% below the U.S. rate of 47.2.

At $886 per household (12% below the U.S. average), households in Fulton County spend about $12.2M a year on personal care products and services. That is about $437K of household spending for each business on map listings, 2.1 times the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Fulton County was 6 in 2023. That is one for every 2,299 households, against one for every 804 across the U.S. Another 85 one-person businesses have no payroll, by official counts.

Population estimates show Fulton County declined 2.0% from 2020 to 2025, against +3.1% for the U.S. Fulton County scores 65 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #446 of 2,385 scored counties and #10 of 87 scored counties in Illinois. That puts it in the top quarter of counties.

How Fulton County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Fulton County, IL compared with Illinois and the U.S.
MeasureFulton CountyIllinoisU.S.
Listings per 10k households20.345.347.2
Spending per listing$437K$235K$213K
Households per official establishment2,299865804
Official establishment growth, 2019–2023n/a+8.2%+14.1%
Population growth, 2020–2025−2.0%−0.6%+3.1%
Spending per household on personal care products and services$886$1,063$1,005
Median household income$60,599$83,390$80,734
Groundwork market score6544

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 6
Employees, 2023
28
Annual payroll, 2023
$715K
One-person businesses, 2023
85Businesses with no payroll
Map listings, September 2026
283 chain locations
Listings at the U.S. rate for this spending
58The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Fulton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Fulton County

Population, 2025 estimate
32,901−2.0% since 2020
Households
13,795
Median age
44.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
866 sq. mi.
People per square mile
38
Median household income
$60,599+17.3% vs. 2015–2019, before inflation
Average household income
$78,763
Median home value
$107,200
Jobs located here
8,322
Daytime population
27,980Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fulton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for salons, barbers and spas, numbered among those based in Illinois, with Fulton County marked.

Top counties in Illinois

Counties in Illinois ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IL813518.0$586K+0.4%#58 of 2,385
2Woodford County, IL793926.6$412K−0.8%#86 of 2,385
3Douglas County, IL761721.9$444K+0.5%#132 of 2,385
4Clinton County, IL754631.6$331K+0.6%#173 of 2,385
5Piatt County, IL742130.3$357K+0.6%#183 of 2,385
6Menard County, IL69815.3$647K−3.3%#299 of 2,385
7Bond County, IL671422.8$411K+0.6%#368 of 2,385
8Washington County, IL671424.2$402K−1.2%#370 of 2,385
9Macoupin County, IL665229.6$326K−2.6%#422 of 2,385
10Fulton County, IL652820.3$437K−2.0%#446 of 2,385

Other business types in Fulton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Fulton County, IL?

There are 28 salons, barbers and spas on map listings in Fulton County as of September 2026. 3 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts list 85 one-person businesses without payroll.

How much do households in Fulton County, IL spend on personal care products and services?

About $12.2M a year, or $886 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 28 salons, barbers and spas on map listings, it comes to $437K per business. It is estimated from the incomes of the 13,795 households in Fulton County and national spending patterns by income.

How does Fulton County, IL compare with the U.S. for salons, barbers and spas?

Fulton County has 20.3 salons, barbers and spas per 10,000 households, 57% below the U.S. rate of 47.2. Spending per business is $437K, 2.1 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Fulton County would have about 58, against 28 on map listings. There is one business with payroll in the industry for every 2,299 households, against one for every 804 across the U.S.

How fast is Fulton County, IL growing?

Population estimates put Fulton County at 32,901 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 13,795 households. Median household income in Fulton County is $60,599, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fulton County scores 65 for salons, barbers and spas (upper middle), #446 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fulton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Fulton County

Screening a site or an acquisition in Fulton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.