Beauty and personal care · County · Tennessee
Salons, barbers and spas in Shelby County, TN
How Shelby County, TN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,278 of 2,385 scored counties
#84 of 86 scored counties in Tennessee
- Listings
- 2,006
- 277 chain locations (14%)
- Official establishments
- 351
- +15.1% since 2019
- Household spending a year
- $311.1M
- On personal care products and services · $858 a household
- Spending per listing
- $155K
- 27% below the U.S.
- Listings per 10k households
- 55.3
- 17% above the U.S.
- Population, 2025
- 910,226
- −2.1% since 2020
See the salons, barbers and spas around any address in Shelby County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Shelby County is 22 (low), #2,278 of 2,385 scored counties and #84 of 86 scored counties in Tennessee. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 2,006 salons, barbers and spas in Shelby County. 277 of them (14%) are chain locations, against 15% across the U.S. That is 55.3 per 10,000 households, 17% above the U.S. rate of 47.2.
Households in Shelby County spend about $311.1M a year on personal care products and services, or $858 per household, 15% below the U.S. average. Spread across 2,006 salons, barbers and spas, that is $155K per business, 27% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Shelby County was 351 in 2023, up 15.1% from 2019. That is one for every 1,033 households, against one for every 804 across the U.S. Since fiscal 2022, 19 SBA-backed loans worth $7.4M have gone to businesses classed as personal care services in Shelby County. Between 2020 and 2025, the population of Shelby County declined 2.1%, against +3.1% for the U.S.
How Shelby County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shelby County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 55.3 | 45.5 | 47.2 |
| Spending per listing | $155K | $192K | $213K |
| Households per official establishment | 1,033 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | +15.1% | +21.1% | +14.1% |
| Population growth, 2020–2025 | −2.1% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $858 | $874 | $1,005 |
| Median household income | $63,767 | $69,595 | $80,734 |
| Groundwork market score | 22 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 305 → 351+15.1% over the period
- Employees, 2023
- 2,118
- Annual payroll, 2023
- $66.8M
- One-person businesses, 2023
- 12,724Businesses with no payroll
- Map listings, September 2026
- 2,006277 chain locations
- Listings at the U.S. rate for this spending
- 1,463The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 19
- Amount
- $7.4M
SBA-backed loans to businesses classed as personal care services in Shelby County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shelby County
- Population, 2025 estimate
- 910,226−2.1% since 2020
- Households
- 362,741
- Median age
- 36.7
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.7
- Land area
- 753 sq. mi.
- People per square mile
- 1,221
- Median household income
- $63,767+23.4% vs. 2015–2019, before inflation
- Average household income
- $96,646
- Median home value
- $249,100
- Jobs located here
- 497,377
- Daytime population
- 1,001,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shelby County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Shelby County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 84Shelby County, TN | 22 | 2,006 | 55.3 | $155K | −2.1% | #2,278 of 2,385 |
Other business types in Shelby County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas22
- Hair salons29
- Barbershops37
- Nail salons21
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Shelby County, TN?
There are 2,006 salons, barbers and spas on map listings in Shelby County as of September 2026. 277 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 351 businesses with payroll classed as personal care services in 2023, up 15.1% from 2019. Another 12,724 one-person businesses have no payroll, by official counts.
How much do households in Shelby County, TN spend on personal care products and services?
About $311.1M a year, or $858 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 2,006 salons, barbers and spas on map listings, it comes to $155K per business. It is estimated from the incomes of the 362,741 households in Shelby County and national spending patterns by income.
How does Shelby County, TN compare with the U.S. for salons, barbers and spas?
Shelby County has 55.3 salons, barbers and spas per 10,000 households, 17% above the U.S. rate of 47.2. Spending per business is $155K, 27% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Shelby County would have about 1,463, against 2,006 on map listings. There is one business with payroll in the industry for every 1,033 households, against one for every 804 across the U.S. The official count rose 15.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is Shelby County, TN growing?
Population estimates put Shelby County at 910,226 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 362,741 households. Median household income in Shelby County is $63,767, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shelby County scores 22 for salons, barbers and spas (low), #2,278 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shelby County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Shelby County
Screening a site or an acquisition in Shelby County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.