Beauty and personal care · Small-town market · Tennessee
Salons, barbers and spas in the Union City, TN area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Union City, TN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #523 of 538 scored small-town markets
#17 of 17 scored small-town markets based in Tennessee
- Listings
- 48
- 10 chain locations (21%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.4M
- On personal care products and services · $747 a household
- Spending per listing
- $195K
- 8% below the U.S.
- Listings per 10k households
- 38.3
- 19% below the U.S.
- Population, 2025
- 30,067
- −2.3% since 2020
See the salons, barbers and spas around any address in the Union City area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Union City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Union City area has a Groundwork market score of 19 (low): #523 of 538 scored small-town markets and #17 of 17 scored small-town markets based in Tennessee. That puts it in the bottom quarter of small-town markets.
Households in the Union City area spend about $9.4M a year on personal care products and services, or $747 per household, 26% below the U.S. average. That is about $195K of household spending for each business on map listings, 8% below the U.S. figure of $213K.
There are 48 salons, barbers and spas on map listings in the Union City area as of September 2026. Of those, 10 are chain locations, or 21%, against 15% across the U.S. Per 10,000 households, that is 38.3, 19% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in the Union City area, since they leave out counts under 3. Population estimates show the Union City area declined 2.3% from 2020 to 2025, against +3.1% for the U.S.
How the Union City area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Union City area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 45.5 | 47.2 |
| Spending per listing | $195K | $192K | $213K |
| Households per official establishment | n/a | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | −2.3% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $747 | $874 | $1,005 |
| Median household income | $54,613 | $69,595 | $80,734 |
| Groundwork market score | 19 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 133Businesses with no payroll
- Map listings, September 2026
- 4810 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Union City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Union City area
- Population, 2025 estimate
- 30,067−2.3% since 2020
- Households
- 12,527
- Median age
- 42.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 545 sq. mi.
- People per square mile
- 56
- Median household income
- $54,613+37.9% vs. 2015–2019, before inflation
- Average household income
- $72,466
- Median home value
- $133,600
- Jobs located here
- 12,524
- Daytime population
- 30,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Union City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Union City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Union City area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewisburg, TN | 79 | 42 | 30.8 | $282K | +10.5% | #15 of 538 |
| 2Winchester, TN | 73 | 52 | 29.8 | $275K | +6.4% | #34 of 538 |
| 3Athens, TN | 67 | 85 | 32.1 | $251K | +8.2% | #75 of 538 |
| 4Martin, TN | 63 | 33 | 24.7 | $301K | +1.1% | #106 of 538 |
| 5Shelbyville, TN | 62 | 67 | 34.4 | $245K | +9.7% | #123 of 538 |
| 6Greeneville, TN | 56 | 99 | 34.9 | $220K | +5.0% | #206 of 538 |
| 7Fayetteville, TN | 55 | 58 | 39.1 | $212K | +4.3% | #215 of 538 |
| 8Crossville, TN | 51 | 126 | 44.7 | $175K | +8.0% | #264 of 538 |
| 9Newport, TN | 50 | 46 | 29.7 | $239K | +5.1% | #271 of 538 |
| 10Lawrenceburg, TN | 49 | 67 | 39.4 | $194K | +6.2% | #295 of 538 |
| 17Union City, TN | 19 | 48 | 38.3 | $195K | −2.3% | #523 of 538 |
Other business types in the Union City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons13
- Barbershops
- Nail salons22
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Union City, TN area?
As of September 2026, map listings count 48 salons, barbers and spas in the Union City area. 10 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Union City area: counts under 3 are left out. Official counts also show 133 one-person businesses without payroll.
How much do households in the Union City, TN area spend on personal care products and services?
About $9.4M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 48 salons, barbers and spas on map listings, it comes to $195K per business. It is estimated from the incomes of the 12,527 households in the Union City area and national spending patterns by income.
How does the Union City, TN area compare with the U.S. for salons, barbers and spas?
The Union City area has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $195K, 8% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Union City area would have about 44, against 48 on map listings.
How fast is the Union City, TN area growing?
Population estimates put the Union City area at 30,067 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 12,527 households. The median household income in the Union City area is $54,613 a year, 32% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Union City area scores 19 for salons, barbers and spas (low), #523 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Union City area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Union City area
Screening a site or an acquisition in the Union City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Union City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.