Beauty and personal care · County · Tennessee
Salons, barbers and spas in Marshall County, TN
The salons, barbers and spas in Marshall County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #196 of 2,385 scored counties
#10 of 86 scored counties in Tennessee
- Listings
- 42
- 9 chain locations (21%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On personal care products and services · $868 a household
- Spending per listing
- $282K
- 32% above the U.S.
- Listings per 10k households
- 30.8
- 35% below the U.S.
- Population, 2025
- 38,071
- +10.5% since 2020
See the salons, barbers and spas around any address in Marshall County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marshall County scores 74 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #196 of 2,385 scored counties and #10 of 86 scored counties in Tennessee. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 42 salons, barbers and spas in Marshall County. Chain locations make up 21% of them, against 15% across the U.S. Per 10,000 households, that is 30.8, 35% below the U.S. rate of 47.2.
Household spending on personal care products and services in Marshall County comes to about $11.8M a year: $868 per household, 14% below the U.S. average. That is about $282K of household spending for each business on map listings, 32% above the U.S. figure of $213K.
Official counts show 3 businesses with payroll classed as personal care services in Marshall County in 2023. That is one for every 4,541 households, against one for every 804 across the U.S. Population estimates put the population change in Marshall County from 2020 to 2025 at +10.5%, faster than the U.S. (+3.1%).
How Marshall County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.8 | 45.5 | 47.2 |
| Spending per listing | $282K | $192K | $213K |
| Households per official establishment | 4,541 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +10.5% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $868 | $874 | $1,005 |
| Median household income | $71,049 | $69,595 | $80,734 |
| Groundwork market score | 74 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $200K
- One-person businesses, 2023
- 201Businesses with no payroll
- Map listings, September 2026
- 429 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 38,071+10.5% since 2020
- Households
- 13,622
- Median age
- 39.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 376 sq. mi.
- People per square mile
- 96
- Median household income
- $71,049+33.6% vs. 2015–2019, before inflation
- Average household income
- $95,058
- Median home value
- $279,800
- Jobs located here
- 9,774
- Daytime population
- 28,975Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Marshall County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas74
- Hair salons56
- Barbershops65
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Marshall County, TN?
There are 42 salons, barbers and spas on map listings in Marshall County as of September 2026. 9 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 201 one-person businesses without payroll.
How much do households in Marshall County, TN spend on personal care products and services?
About $11.8M a year, or $868 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 42 salons, barbers and spas on map listings, it comes to $282K per business. It is estimated from the incomes of the 13,622 households in Marshall County and national spending patterns by income.
How does Marshall County, TN compare with the U.S. for salons, barbers and spas?
Marshall County has 30.8 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $282K, 32% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Marshall County would have about 56, against 42 on map listings. There is one business with payroll in the industry for every 4,541 households, against one for every 804 across the U.S.
How fast is Marshall County, TN growing?
Population estimates put Marshall County at 38,071 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 13,622 households. Median household income in Marshall County is $71,049, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 74 for salons, barbers and spas (upper middle), #196 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.