Beauty and personal care · County · Tennessee
Salons, barbers and spas in Williamson County, TN
The salons, barbers and spas in Williamson County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,597 of 2,385 scored counties
#58 of 86 scored counties in Tennessee
- Listings
- 635
- 126 chain locations (20%)
- Official establishments
- 196
- +38.0% since 2019
- Household spending a year
- $113.3M
- On personal care products and services · $1,228 a household
- Spending per listing
- $178K
- 16% below the U.S.
- Listings per 10k households
- 68.9
- 46% above the U.S.
- Population, 2025
- 272,061
- +9.0% since 2020
See the salons, barbers and spas around any address in Williamson County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Williamson County spend about $113.3M a year on personal care products and services, or $1,228 per household, 22% above the U.S. average. That works out to $178K per business, 16% below the U.S. figure of $213K.
Williamson County has 635 salons, barbers and spas on map listings as of September 2026. Of those, 126 are chain locations, or 20%, against 15% across the U.S. That comes to 68.9 for every 10,000 households, 46% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Williamson County was 196 in 2023, up 38.0% from 2019. That is one for every 470 households, against one for every 804 across the U.S. Another 804 one-person businesses have no payroll, by official counts. Since fiscal 2022, 18 SBA-backed loans worth $6.5M have gone to businesses classed as personal care services in Williamson County.
Population estimates show Williamson County grew 9.0% from 2020 to 2025, faster than the U.S. (+3.1%). Williamson County scores 43 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,597 of 2,385 scored counties and #58 of 86 scored counties in Tennessee.
How Williamson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 68.9 | 45.5 | 47.2 |
| Spending per listing | $178K | $192K | $213K |
| Households per official establishment | 470 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | +38.0% | +21.1% | +14.1% |
| Population growth, 2020–2025 | +9.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $1,228 | $874 | $1,005 |
| Median household income | $135,594 | $69,595 | $80,734 |
| Groundwork market score | 43 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 142 → 196+38.0% over the period
- Employees, 2023
- 1,609
- Annual payroll, 2023
- $63.5M
- One-person businesses, 2023
- 804Businesses with no payroll
- Map listings, September 2026
- 635126 chain locations
- Listings at the U.S. rate for this spending
- 532The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $6.5M
SBA-backed loans to businesses classed as personal care services in Williamson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamson County
- Population, 2025 estimate
- 272,061+9.0% since 2020
- Households
- 92,214
- Median age
- 40.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 583 sq. mi.
- People per square mile
- 447
- Median household income
- $135,594+20.0% vs. 2015–2019, before inflation
- Average household income
- $183,026
- Median home value
- $751,900
- Jobs located here
- 159,658
- Daytime population
- 302,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Williamson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 58Williamson County, TN | 43 | 635 | 68.9 | $178K | +9.0% | #1,597 of 2,385 |
Other business types in Williamson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons52
- Barbershops67
- Nail salons62
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Williamson County, TN?
Map listings as of September 2026 show 635 salons, barbers and spas in Williamson County. 126 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 196 businesses with payroll classed as personal care services in 2023, up 38.0% from 2019. Official counts list 804 one-person businesses without payroll.
How much do households in Williamson County, TN spend on personal care products and services?
About $113.3M a year, or $1,228 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 635 salons, barbers and spas on map listings, it comes to $178K per business. It is estimated from the incomes of the 92,214 households in Williamson County and national spending patterns by income.
How does Williamson County, TN compare with the U.S. for salons, barbers and spas?
Williamson County has 68.9 salons, barbers and spas per 10,000 households, 46% above the U.S. rate of 47.2. Spending per business is $178K, 16% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Williamson County would have about 532, against 635 on map listings. There is one business with payroll in the industry for every 470 households, against one for every 804 across the U.S. The official count rose 38.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Williamson County, TN growing?
Population estimates put Williamson County at 272,061 people in 2025, up 9.0% since 2020, faster than the U.S. (+3.1%). It has 92,214 households. The median household income in Williamson County is $135,594 a year, 68% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamson County scores 43 for salons, barbers and spas (lower middle), #1,597 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Williamson County
Screening a site or an acquisition in Williamson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.