Beauty and personal care · Metro area · Tennessee
Salons, barbers and spas in the Cleveland, TN metro area
The salons, barbers and spas in the Cleveland, TN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #98 of 387 scored metro areas
#2 of 10 scored metro areas based in Tennessee
- Listings
- 192
- 37 chain locations (19%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $41.3M
- On personal care products and services · $826 a household
- Spending per listing
- $215K
- In line with the U.S.
- Listings per 10k households
- 38.4
- 19% below the U.S.
- Population, 2025
- 134,057
- +6.1% since 2020
See the salons, barbers and spas around any address in the Cleveland metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cleveland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $826 per household (18% below the U.S. average), households in the Cleveland metro area spend about $41.3M a year on personal care products and services. That works out to $215K per business, in line with the U.S. figure of $213K.
The Cleveland metro area has 192 salons, barbers and spas on map listings as of September 2026. 37 of them (19%) are chain locations, against 15% across the U.S. That comes to 38.4 for every 10,000 households, 19% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Cleveland metro area was 21 in 2023. That is one for every 2,382 households, against one for every 804 across the U.S. Official counts list 532 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $600K have gone to businesses classed as personal care services in the Cleveland metro area.
Population estimates show the Cleveland metro area grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, the Cleveland metro area has a Groundwork market score of 59 (upper middle): #98 of 387 scored metro areas and #2 of 10 scored metro areas based in Tennessee.
How the Cleveland metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cleveland metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.4 | 45.5 | 47.2 |
| Spending per listing | $215K | $192K | $213K |
| Households per official establishment | 2,382 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +6.1% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $826 | $874 | $1,005 |
| Median household income | $66,135 | $69,595 | $80,734 |
| Groundwork market score | 59 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21
- Employees, 2023
- 103
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 532Businesses with no payroll
- Map listings, September 2026
- 19237 chain locations
- Listings at the U.S. rate for this spending
- 194The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $600K
SBA-backed loans to businesses classed as personal care services in the Cleveland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cleveland metro area
- Population, 2025 estimate
- 134,057+6.1% since 2020
- Households
- 50,020
- Median age
- 41.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 763 sq. mi.
- People per square mile
- 169
- Median household income
- $66,135+32.5% vs. 2015–2019, before inflation
- Average household income
- $85,584
- Median home value
- $247,000
- Jobs located here
- 44,994
- Daytime population
- 118,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cleveland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Cleveland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Cleveland metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morristown, TN | 60 | 176 | 36.7 | $219K | +7.9% | #90 of 387 |
| 2Cleveland, TN | 59 | 192 | 38.4 | $215K | +6.1% | #98 of 387 |
| 3Knoxville, TN | 55 | 1,574 | 41.6 | $213K | +6.9% | #144 of 387 |
| 4Nashville-Davidson–Murfreesboro–Franklin, TN | 53 | 4,065 | 49.0 | $198K | +8.7% | #163 of 387 |
| 5Kingsport-Bristol, TN-VA | 50 | 484 | 37.0 | $215K | +2.3% | #197 of 387 |
| 6Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 7Clarksville, TN-KY | 46 | 647 | 51.8 | $163K | +8.5% | #243 of 387 |
| 8Johnson City, TN | 42 | 386 | 43.4 | $183K | +4.3% | #280 of 387 |
| 9Jackson, TN | 38 | 342 | 47.2 | $169K | +2.2% | #316 of 387 |
| 10Memphis, TN-MS-AR | 33 | 2,549 | 48.7 | $177K | −0.3% | #349 of 387 |
Other business types in the Cleveland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons56
- Barbershops46
- Nail salons60
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Cleveland, TN metro area?
Map listings as of September 2026 show 192 salons, barbers and spas in the Cleveland metro area. 37 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 21 businesses with payroll classed as personal care services in 2023. Official counts also show 532 one-person businesses without payroll.
How much do households in the Cleveland, TN metro area spend on personal care products and services?
About $41.3M a year, or $826 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 192 salons, barbers and spas on map listings, it comes to $215K per business. It is estimated from the incomes of the 50,020 households in the Cleveland metro area and national spending patterns by income.
How does the Cleveland, TN metro area compare with the U.S. for salons, barbers and spas?
The Cleveland metro area has 38.4 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $215K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Cleveland metro area would have about 194, against 192 on map listings. There is one business with payroll in the industry for every 2,382 households, against one for every 804 across the U.S.
How fast is the Cleveland, TN metro area growing?
Population estimates put the Cleveland metro area at 134,057 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 50,020 households. The median household income in the Cleveland metro area is $66,135 a year, 18% below the U.S. median of $80,734. That rose 32.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cleveland metro area scores 59 for salons, barbers and spas (upper middle), #98 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cleveland metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Cleveland metro area
Screening a site or an acquisition in the Cleveland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cleveland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.