Beauty and personal care · County · Tennessee
Salons, barbers and spas in Wilson County, TN
Competitor counts, household spending and official business counts for salons, barbers and spas in Wilson County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #814 of 2,385 scored counties
#30 of 86 scored counties in Tennessee
- Listings
- 275
- 45 chain locations (16%)
- Official establishments
- 53
- +51.4% since 2019
- Household spending a year
- $59.9M
- On personal care products and services · $1,012 a household
- Spending per listing
- $218K
- 2% above the U.S.
- Listings per 10k households
- 46.5
- In line with the U.S.
- Population, 2025
- 175,033
- +17.8% since 2020
See the salons, barbers and spas around any address in Wilson County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wilson County spend about $59.9M a year on personal care products and services, or $1,012 per household, in line with the U.S. average. That is about $218K of household spending for each business on map listings, 2% above the U.S. figure of $213K.
There are 275 salons, barbers and spas on map listings in Wilson County as of September 2026. 45 of them (16%) are chain locations, against 15% across the U.S. That comes to 46.5 for every 10,000 households, in line with the U.S. rate of 47.2.
In 2023, official counts showed 53 businesses with payroll in Wilson County classed as personal care services, up 51.4% from 2019. That is one for every 1,116 households, against one for every 804 across the U.S. Official counts list 787 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $508K have gone to businesses classed as personal care services in Wilson County.
Population estimates put the population change in Wilson County from 2020 to 2025 at +17.8%, faster than the U.S. (+3.1%). For salons, barbers and spas, Wilson County has a Groundwork market score of 57 (upper middle): #814 of 2,385 scored counties and #30 of 86 scored counties in Tennessee.
How Wilson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.5 | 45.5 | 47.2 |
| Spending per listing | $218K | $192K | $213K |
| Households per official establishment | 1,116 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | +51.4% | +21.1% | +14.1% |
| Population growth, 2020–2025 | +17.8% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $1,012 | $874 | $1,005 |
| Median household income | $95,839 | $69,595 | $80,734 |
| Groundwork market score | 57 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 53+51.4% over the period
- Employees, 2023
- 320
- Annual payroll, 2023
- $10.2M
- One-person businesses, 2023
- 787Businesses with no payroll
- Map listings, September 2026
- 27545 chain locations
- Listings at the U.S. rate for this spending
- 282The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $508K
SBA-backed loans to businesses classed as personal care services in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Wilson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 30Wilson County, TN | 57 | 275 | 46.5 | $218K | +17.8% | #814 of 2,385 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons67
- Barbershops70
- Nail salons62
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wilson County, TN?
As of September 2026, map listings count 275 salons, barbers and spas in Wilson County. 45 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 53 businesses with payroll classed as personal care services in 2023, up 51.4% from 2019. Official counts also show 787 one-person businesses without payroll.
How much do households in Wilson County, TN spend on personal care products and services?
About $59.9M a year, or $1,012 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 275 salons, barbers and spas on map listings, it comes to $218K per business. It is estimated from the incomes of the 59,139 households in Wilson County and national spending patterns by income.
How does Wilson County, TN compare with the U.S. for salons, barbers and spas?
Wilson County has 46.5 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $218K, 2% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wilson County would have about 282, against 275 on map listings. There is one business with payroll in the industry for every 1,116 households, against one for every 804 across the U.S. The official count rose 51.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 57 for salons, barbers and spas (upper middle), #814 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.